Category: Public Relations

Marketing on a Shoestring

January 20, 2016

By Tanya Colledge Every year, the BCAMA honours organizations in BC who have demonstrated excellence and creativity in their annual marketing efforts. Last year, in addition to honouring the Marketer of the Year, the BCAMA added three new recognition awards to the lineup: Marketing on a Shoestring, Community Engagement or Not-for-Profit Marketing, and Public Relations Read More

Watch your language – seven ways to avoid reputation-killing exaggeration

April 16, 2015

Originally posted by Chris Olsen at The foundation of successful communication is clear writing. If you want your message to get across and be taken seriously you need to be clear. Some people believe that in order to gain attention, their story needs to be BIG and that leads to exaggeration. One year at Read More

How to Stand Out from the Crowd

April 12, 2014

We all bring a unique value to this world that we should be shouting about. We are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of black and white cows. Read More

Musette Caffe: Building a Branded Community

February 17, 2014

By Bruce Nickson Defining Success: It’s About the Vision When we think of success in business and especially in marketing, we usually celebrate scale. Big marketing equals big success. Especially in the current time of the Super Bowl and the Olympics. Big spend equals big results. And then there’s the rest of us. Successful business Read More

Creating, Not Predicting, the Future

February 3, 2014

by Layla Romero Marketing finds itself in a peculiar situation: consumers are more fickle and sceptical than ever before, due to the glut of ads competing for their attention; yet emerging technologies provide new tools and platforms to be used by the individuals responsible for crafting these messages. Does this mean that the marketer’s job Read More

Building Instinctive Trust – Part Two

January 16, 2014

By Bruce Nickson In Part Two of BCAMA’s Evening Speaker Series event Advertising vs, Content Marketing, we hear from Yuri Machado, Senior Vice President of Integrated Advertising & Strategy at Postmedia Network Inc. First off, Yuri states, “newspapers create engaging content for readers”. Oh, I thought, “what happened to journalism?” Oh well. What’s the definition of content Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More

Don’t Mess With the Mommy Market

October 24, 2013

Another Tale of Woe (and Success) from the Marketing Trenches … by Bruce Nickson From BCAMA’s series “Reinventing the Role of the Senior Marketer”. It’s a hard fact of business life that operations frequently trumps marketing in the corporate hierarchy. Such was the lament that Monique Gomel of Earls Restaurants had for us at the October Read More