Category: Member Spotlight

Future Role of Marketer: an interview with Cameron Uganec of Bench

November 29, 2017

As the role(s) of marketing change, adaptability will be a necessity as marketers and employers adjust to new technologies and market conditions. Yet, the fundamental core of who a marketer must strive to be —an authentic relationship builder who wants to improve the entire customer experience— will not change. Read More

Future Role of Marketer: an interview with Crystal Henrickson of Talent Collective

November 20, 2017

While marketing leaders are stressed about filling positions and meeting targets, Vancouver-based career coach Crystal Henrickson of Talent Collective is focused on the industry challenge of retaining and maximizing talent. She views team engagement and culture as one of the major challenges facing organizations in the future, as the role of the marketer shifts. This Read More

We Want to Feature You!

March 9, 2016

We’re thrilled to announce that each week, BC AMA will be featuring a member of the BC Marketing Community as our Member Spotlight! This Q & A style article will highlight BC AMA members so that we can get to know you better and share your successes with the rest of the community. If you’d Read More