Category: Marketing Science

Insights on Insights: Alkan Tanda on the New World of Market Research

November 15, 2013

by Bruce Nickson What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for Read More

The Era of YOU – The Customer as CMO

November 6, 2013

From Prescriptive to Predictive by Geraldine Tenten, Marketing and Communications Director, IBM Canada In this post, Geraldine Tenten reports on research published in a report called “Marketing Science: From Descriptive to Predictive”. The emergence of social, mobile and digital networks has played a big part in growing the relationship between organizations and their customers. It’s Read More