Category: Marketing Science
Where You Should Be … From Now
May 22, 2014
This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet: Nora Young from CBC Read MoreDigital Marketing Trends
May 19, 2014
by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1. Read MoreRemarketing – Am I Being Stalked? Extraordinary Digital Thinkers, Part 5
March 12, 2014
By Bruce Nickson This post, which features John Hossack of Cardinal Path, is one of six posts that recap the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers. We all know that marketing is becoming more of a science than since forever. The “I don’t know which 50% of my budget I’m Read MoreMarketing at the Speed of Light: Extraordinary Digital Thinkers, Part 4
March 9, 2014
By Bruce Nickson In this post, the fourth in the series recapping The League of Incredible Digital Thinkers, the February 20th BCAMA Evening Speaker Series event, John Ounpuu from Blast Radius starts us with a simple homily: Digital is bigger than the icing on your cake. Ummm, thanks John. For that. Some stats: 2.5 billion people online all Read MoreTo the Future and Beyond: Extraordinary Digital Thinkers, Part 1
February 25, 2014
BCAMA events are rarely staid. That said, the February 20th BCAMA Evening Speaker Series event featuring The League of Extraordinary Digital Thinkers was about as “unstaid” as it gets. We had a menacing flying drone, an advanced case of vacation hangover, and an appearance by the Green Lantern… plus more than one professional marketer was challenged by Read MoreRemarketing: Improving Financial Results
February 17, 2014
A sneak preview from John Hossack, President and Founding Partner of Cardinal Path “Businesses and organizations spent a lot of time and money to drive traffic to their websites. All of this effort typically leads to 96% of these visitors leaving the website without taking the action that the business or organization wanted them to. So Read MoreJohn Ounpuu, Extraordinary Digital Thinker
February 12, 2014
A sneak preview from John Ounpuu, VP Strategy at Blast Radius: “Consumer expectations are changing and rising thanks to the increased digitalization of our lives. And these new and rising expectations are created by digital but don’t stop there. Marketers need to either meet them or risk creating more and more disappointment.” At the next BCAMA Read MoreMeet Lance Saunders from DDB Vancouver
January 22, 2014
The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read MoreMarket Research and the Invisible Men
December 10, 2013
The latest Recap on the Insight on Insight Breakfast Speaker Series Event. by Bruce Nickson So, you want to talk to a couple of kids, maybe a teenager, and mum and a dad and maybe a grandparent or two. You’ve got yourself a nuclear family. Oh, wait… There’s someone missing. Younger guys. As a father of Read MoreInsights on Insights: Claire Booth on the New World of Market Research
November 16, 2013
What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for campaigns? Prior to Read More