Category: Marketing news

2017 Canadian Social Media Insights

March 21, 2018

Insights West’s Canadian Social Media Monitor highlights key trends in the social media landscape for Canadian marketers. This year’s study aims to uncover trends in: • USAGE – Consumer usage of social media channels. • MOMENTUM – Which social media platforms are gaining in use and which ones are losing ground. • DEMOGRAPHICS – Subgroup differences Read More

What you need to know about 360 videos on Facebook and YouTube

October 10, 2016

The next big thing in social media and online storytelling just might be 360 videos, which are videos created by camera systems that simultaneously capture all 360 degrees of a scene. Imagine a panorama photo taken on the iPhone; however, this is a video that covers all 360 angles, rather than a photo. Read More

The ABCs & WTFs Of Marketing Automation

September 12, 2016

  In addition to being one of the most talked about and hyped aspects within our industry, these days, Marketing Automation also represents one of the most legitimate opportunities for building relationships with customers, clients & prospects. The key, however, is in finding that sweet spot between becoming more efficient across multiple marketing platforms AND Read More

3 reasons why you should be part of the 2016 Marketing Excellence Awards

August 8, 2016

Author: Tiffany Lau Be recognized as one of the best  For 46 years, BCAMA, the province’s largest marketing association, has awarded BC-based marketers for their outstanding achievements. The Marketer of the Year and Marketing Excellence Awards, which are all highly esteemed, are carefully selected by a panel of judges who themselves represent top marketing talent across Read More

Top 10 Free Marketing Tools in 2016

July 27, 2016

  Technology has made marketing completely digital, this means businesses now have a larger platform to advertise their services. Although many marketing tools require a budget, there a few that can be used for free. Here are the best free marketing tools: IFTTT This robust marketing tool allows the user to create logic recipes made Read More

The Top Five Best Guerrilla Marketing Techniques of 2016

June 26, 2016

By: Arturo Bustillos Guerrilla marketing campaigns have only one purpose. They are designed to make your business more money by attracting more potential clients and therefore more sales by doing something extraordinary that captures the eye and the dollar of your target audience. These five guerrilla marketing techniques have been proven to be the most successful Read More

Trade Show Furniture – Purchase vs. Rental

June 26, 2016

Blog post provided by Xibita Author: Hanif Muljiani Coordinating a trade show requires making a number of decisions, one of which is furniture. Whether you require a simple bar table with a couple of bar stools or a full lounge, you must decide whether to buy or rent furniture.  Sierra Wireless exhibit, courtesy of Xibita   Read More

Zappos Manages to Out-Google Google with Crafty Marketing Tactic

October 15, 2015

Not one to do things by halves, Google recently took to the streets in Austin, Texas, to promote its new photo app by offering gourmet cupcakes from a branded food truck – and all its customers needed to do was ‘Pay With a Photo’. After seeing Google’s photo-sharing promotion, online shoe and clothing store, Zappos, Read More

BCAMA Announces 44th Annual Marketer of the Year

September 9, 2014

The 2014 Marketer of the Year Award will be presented to Tourism Victoria for their marketing excellence. In celebration of their effort to beat the odds, successfully change outdated perceptions of Victoria, and put the city on the map as a competitive destination worth visiting, the BCAMA has chosen to get on board with Victoria. Read More

Eye Wars: TV vs Mobile

July 9, 2014

And The Winner Is? By: Emily Marroquin Insights West and iamota’s smartphone study reports that mobile interaction has become the norm in daily life: British Columbians report spending almost equal time with their smartphones weekly (13.7 hours) as they do in front of their television screens (14.2 hours).  Results show 68% of the province’s residents now Read More