Category: Market Research
Eye Wars: TV vs Mobile
July 9, 2014
And The Winner Is? By: Emily Marroquin Insights West and iamota’s smartphone study reports that mobile interaction has become the norm in daily life: British Columbians report spending almost equal time with their smartphones weekly (13.7 hours) as they do in front of their television screens (14.2 hours). Results show 68% of the province’s residents now Read MoreCreating Need through Utility: Extraordinary Digital Thinkers, Part 6
March 21, 2014
By Bruce Nickson Last, but certainly not least, we present Sandy Fleischer of Pound & Grain, in the sixth and final post recapping the February 20th BCAMA Evening Speaker Series event, The League of Extraordinary Digital Thinkers. A long time ago (1900) in a galaxy far far away (France), there were two brothers: Edouard and Andre. Edouard Read MoreThe Digital Tsunami: Extraordinary Digital Thinkers, Part 3
March 4, 2014
by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks about the digital tsunami heading our way. Dean gave a very good imitation of a person with a severe vacation hangover on his first Read MoreMarket Research and the Invisible Men
December 10, 2013
The latest Recap on the Insight on Insight Breakfast Speaker Series Event. by Bruce Nickson So, you want to talk to a couple of kids, maybe a teenager, and mum and a dad and maybe a grandparent or two. You’ve got yourself a nuclear family. Oh, wait… There’s someone missing. Younger guys. As a father of Read More