Category: Marketing Tips and Tricks

Top 4 Reasons Why SEO Is Important For Your Business

February 4, 2018

Search engine optimization (SEO) refers to digital marketing tactics that increase a website’s ranking on major search engines such as Bing and Google by improving a website’s on-site and off-site elements. Read More

7 Essential Tips to Create a Successful E-Commerce Website

December 21, 2017

Did you know that 97% of e-commerce businesses fail? That’s the shocking but true reality of online commerce. One of the biggest challenges that prevents success in e-commerce is the website itself. So, to build a successful online store that retains traffic and convert visitors into buyers, keep reading! Selling online brings brand competition to Read More

5 Keys to Event Marketing Success

December 8, 2017

These days, an event is no longer just about logistics. It’s now more about the promotion and how many people you reach. Gone are the days when we sent paper invitations by mail or even cold-called to get attendees – these efforts are often a waste of time and money. Successful events are now promoted Read More

Top 5 Differences Between Marketing to Millennials vs. Older Generations

November 1, 2017

“Millennials differ from other generations in almost every way.” This is what a recent US Census report concluded. This generation of individuals born between 1985 and 2000 reflects the major changes that have been happening in society since the economic focus moved from working to knowledge. But, how does this affect marketing? In this article, Read More

Top 3 Location-Based Marketing Tools

June 15, 2016

As customers are gradually carrying out more shopping-related activities online, information is being gathered in the cloud more than ever before. While it’s mostly online retailers that are exploiting this, the brick-and-mortar stores are not far behind. Owners of brick-and-mortar stores are also becoming skilled in modern technology so as to win back the sales Read More

How to Repurpose Research for Killer Content Marketing

September 29, 2014

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities. You want to mine the gold in your own backyard, if you will. This approach Read More

VISION BuzzFeed: Top 10 List of 2014 Marketing Trends

May 2, 2014

by Meena Sandhu As marketers, we are more than familiar with buzzwords, trends, hot topics, industry lingo, etc. – and, in fact, our industry is responsible for creating much of it. However, even the most seasoned marketer can get caught up, swept away or even left in the dust trying to stay on top of Read More

Executive Spotlight Speakers at VISION

May 21, 2013

  To help you choose which Executive Spotlight Speaker to listen to at the 2013 VISION Conference, here are some quick facts about Tamara Mendelsohn (VP of Marketing, Eventbrite), Mona Elesseily (Paid Search & Conversation Expert) and Bob Humphreys (Leader for Demand Programs & Digital Strategy at IBM Canada). Did you know… That Tamara’s Executive Read More