Category: Marketing Tips and Tricks

5 Digital Marketing Tactics For Canadian Small Businesses

May 14, 2020

To combat the current tough market, many businesses are attempting different marketing tactics to maximize their sales. Here are 5 digital marketing tactics that some small businesses are gaining positive results from. Read More

4 Custom Alerts You Should Create in Google Analytics

November 19, 2019

Custom alerts are notifications regarding your Google Analytics account, based on conditions you have created. For example, you can set up a custom alert when the number of sessions exceeds a certain number. This will let you know if there’s a sudden drastic increase in visits to your website, which could be due to hackers Read More

3 Effective Ways to Perform Market Research Using Google Trends

August 4, 2019

Google Trends shows data such as search volume trends of specific queries during a set time frame and in a defined geographic area. Marketers can use these insights to learn about the latest consumer search trends, currently popular products and services, and the popularity of competing brands. Here are three ways to perform market research Read More

Amazing Experiences Drive Amazing Content

June 11, 2019

We’ve all felt goosebumps while watching the magic of a ‘surprise and delight’ moment. Why do we take the time to watch, retain and then share these moments on our social media channels? Likely because they are entertaining and authentic and they connect with us on an emotional level. Although not a new concept, experiential Read More

Want to Perform a Technical SEO Audit: Use These 3 Tools

January 11, 2019

While digital marketing continues to change and new digital channels continue to emerge, search engine optimization (SEO) remains a critical aspect of the digital presence of any business. There are several techniques to optimize a website’s ranking on major search engines such as Google and Bing, and one of the most effective ways is improving Read More

Should you still be using Facebook ads? Yes!

October 18, 2018

Are all your peers raving about how using Facebook as a marketing tool has helped transform their business? If so, they are probably correct, even though (with the latest news about Facebook and data breaches), many companies have likely double-checked their digital marketing spend for the coming year. With so many businesses doing that – Read More

3 KPIs That Every Marketer Should Use to Measure Their Marketing Campaigns

May 17, 2018

Establishing relevant key performance indicators (KPIs) is crucial in helping marketers achieve marketing success. KPIs allow marketers to measure a marketing campaign’s performance and, more importantly, to identify opportunities for improvements. An improvement could be reducing the bidding cost for a search keyword because the cost is relatively too high, or pausing a specific display Read More

Create Meaningful Brand Experiences: an Interview with Sally Parrott (VP Marketing, Aritzia)

April 17, 2018

Author: Arpy Dragffy Why do companies so often forget that marketing and ecommerce should simply be an extension of what customers love about a brand’s in-person experience? Sally Parrott is the Vice President of Marketing at Aritzia, and has made a career from helping top organizations create brand experiences that are customer-centric. Over her 20 Read More

Small Businesses Benefit from Survey Research Analytics

March 29, 2018

Surveys have become an essential item in the tool belt of online marketing experts over the past decade. As the internet has made it very easy for companies to survey their prospective customers, there is no reason why you shouldn’t take advantage of this. Surveys benefit small businesses in two ways: surveys show customers that Read More

5 Winning Market Research Tactics for 2018

March 16, 2018

Now that we have reached the end of 2017, it’s time to start creating a marketing strategy for the New Year. Should you stay on the same course or make changes? We’re going to look at 5 winning market research tactics that will help you in 2018: Create Personalized Content to Create Unique Customer Experiences Read More