Category: Marketing Tips and Tricks

Should you still be using Facebook ads? Yes!

October 18, 2018

Are all your peers raving about how using Facebook as a marketing tool has helped transform their business? If so, they are probably correct, even though (with the latest news about Facebook and data breaches), many companies have likely double-checked their digital marketing spend for the coming year. With so many businesses doing that – Read More

3 KPIs That Every Marketer Should Use to Measure Their Marketing Campaigns

May 17, 2018

Establishing relevant key performance indicators (KPIs) is crucial in helping marketers achieve marketing success. KPIs allow marketers to measure a marketing campaign’s performance and, more importantly, to identify opportunities for improvements. An improvement could be reducing the bidding cost for a search keyword because the cost is relatively too high, or pausing a specific display Read More

Create Meaningful Brand Experiences: an Interview with Sally Parrott (VP Marketing, Aritzia)

April 17, 2018

Author: Arpy Dragffy Why do companies so often forget that marketing and ecommerce should simply be an extension of what customers love about a brand’s in-person experience? Sally Parrott is the Vice President of Marketing at Aritzia, and has made a career from helping top organizations create brand experiences that are customer-centric. Over her 20 Read More

Small Businesses Benefit from Survey Research Analytics

March 29, 2018

Surveys have become an essential item in the tool belt of online marketing experts over the past decade. As the internet has made it very easy for companies to survey their prospective customers, there is no reason why you shouldn’t take advantage of this. Surveys benefit small businesses in two ways: surveys show customers that Read More

5 Winning Market Research Tactics for 2018

March 16, 2018

Now that we have reached the end of 2017, it’s time to start creating a marketing strategy for the New Year. Should you stay on the same course or make changes? We’re going to look at 5 winning market research tactics that will help you in 2018: Create Personalized Content to Create Unique Customer Experiences Read More

Top 5 Tips to Boost Your Instagram Reach

February 4, 2018

Instagram has been growing as a powerful tool for online marketing. However, just setting up a business account and sharing content in this type of social media is not enough to guarantee your prosperity. Read More

Top 4 Reasons Why SEO Is Important For Your Business

February 4, 2018

Search engine optimization (SEO) refers to digital marketing tactics that increase a website’s ranking on major search engines such as Bing and Google by improving a website’s on-site and off-site elements. Read More

7 Essential Tips to Create a Successful E-Commerce Website

December 21, 2017

Did you know that 97% of e-commerce businesses fail? That’s the shocking but true reality of online commerce. One of the biggest challenges that prevents success in e-commerce is the website itself. So, to build a successful online store that retains traffic and convert visitors into buyers, keep reading! Selling online brings brand competition to Read More

5 Keys to Event Marketing Success

December 8, 2017

These days, an event is no longer just about logistics. It’s now more about the promotion and how many people you reach. Gone are the days when we sent paper invitations by mail or even cold-called to get attendees – these efforts are often a waste of time and money. Successful events are now promoted Read More

Top 5 Differences Between Marketing to Millennials vs. Older Generations

November 1, 2017

“Millennials differ from other generations in almost every way.” This is what a recent US Census report concluded. This generation of individuals born between 1985 and 2000 reflects the major changes that have been happening in society since the economic focus moved from working to knowledge. But, how does this affect marketing? In this article, Read More