Category: Marketing Campaigns

A Picture is Worth a Thousand Words: The Importance of Visual Communication in Marketing

November 5, 2018

Why is visual communication a significant aspect of marketing? Scientifically, the human brain is wired to respond to visuals. Coupled with this is the continuous cultural shift in communication—society has been broadening its communication methods from verbal and text-based modes to text with image or pure visual communication. Television commercials, online banner ads and social Read More

Three Awesome Applications of Today’s Disruptive Technologies

May 11, 2016

In today’s world, new technologies are being invented in a way that not only provides us with new features but also offers a new perspective on how we live our lives and how we interact with companies. These new technologies have become so disruptive that they create new markets, and are able to drive out Read More

Marketing Under the Stars

March 30, 2016

By: Tanya Colledge If you have been following our Marketing Excellence Award winner blog series, you’re aware that every year, the BCAMA honours BC organizations that have demonstrated excellence and creativity in their annual marketing efforts. Last year, in addition to honouring the marketer of the year, three new recognition awards were added to the Read More

B2C Digital Marketing Tips – What you need to know for 2016

March 4, 2016

In this follow up to the B2B trends for 2016 the Graphically Speaking digital marketing team has provided top ten highlights of current digital marketing trends for the B2C market. There are similarities, of course, but B2C marketing definitely requires a unique focus on consumer needs. Search Engine Marketing Social Media Reputation Management Gamification of Read More

Marketing on a Shoestring

January 20, 2016

By Tanya Colledge Every year, the BCAMA honours organizations in BC who have demonstrated excellence and creativity in their annual marketing efforts. Last year, in addition to honouring the Marketer of the Year, the BCAMA added three new recognition awards to the lineup: Marketing on a Shoestring, Community Engagement or Not-for-Profit Marketing, and Public Relations Read More

Digital Marketing Trends

May 19, 2014

by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1.       Read More

VISION BuzzFeed: Top 10 List of 2014 Marketing Trends

May 2, 2014

by Meena Sandhu As marketers, we are more than familiar with buzzwords, trends, hot topics, industry lingo, etc. – and, in fact, our industry is responsible for creating much of it. However, even the most seasoned marketer can get caught up, swept away or even left in the dust trying to stay on top of Read More

Standing Out from the Crowd with UBC’s Kari Grist

April 20, 2014

by Bruce Nickson We all bring a unique value to this world that we should be shouting about, and we are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of Read More

Effective Storytelling in a Digital World

April 10, 2014

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director, NATIONAL Public Relations A key component in storytelling: you need a good hook. We’ve been telling stories since the caveman days. Which should remind us that Read More

Creating Need through Utility: Extraordinary Digital Thinkers, Part 6

March 21, 2014

By Bruce Nickson Last, but certainly not least, we present Sandy Fleischer of Pound & Grain, in the sixth and final post recapping the February 20th BCAMA Evening Speaker Series event, The League of Extraordinary Digital Thinkers. A long time ago (1900) in a galaxy far far away (France), there were two brothers: Edouard and Andre. Edouard Read More