Category: Industry News

Vancity: From Kitchen Table to Marketer of the Year

August 29, 2013

Back in the day, Vancity started around an East End kitchen table. Mortgages weren’t easily granted to folks living east of Main, so a pissed-off group got together, and over many meetings at the kitchen table, Vancity was created and has grown to what we know today. Read the Release Read More

Engaging your audience through Experiential Marketing

June 25, 2013

Event Recap: Lessons in Experiential Marketing By Bruce Nickson On Tuesday June 18th, attendees of the Experiential Event were able to gain insight into what some of the most innovative players in the experiential world were up to, and how they did it. Basically, there were four distinct lessons from four very distinct marketers.  Despite Read More

Why did you go to VISION?

June 10, 2013

By Victor Chew Wong At the May 22, 2013 VISION Conference, Victor, a member of the BCAMA Marketline Committee, caught up with some of the attendees to find out their reasons for attending. (How about you? What drew you to VISION?) Meredith Toward, BC Hydro Marketing and Communications, BC Hydro: “I came to VISION to Read More

Finding your Unique, Creative Edge

June 8, 2013

By Layla Romero At the 2013 VISION Conference, Lyn Heward, the dynamic Creative Director of Cirque du Soleil, presented an enthralling look into a world-class organization that thrives on its deep integration of creativity. From the moment she stepped onto the stage, with her dancer-like gait and her expressive voice, you could sense that Lyn Read More

Executive Spotlight Speakers at VISION

May 21, 2013

  To help you choose which Executive Spotlight Speaker to listen to at the 2013 VISION Conference, here are some quick facts about Tamara Mendelsohn (VP of Marketing, Eventbrite), Mona Elesseily (Paid Search & Conversation Expert) and Bob Humphreys (Leader for Demand Programs & Digital Strategy at IBM Canada). Did you know… That Tamara’s Executive Read More

Weaponized Handbags and a View from the Top at the BCBusiness Relaunch Event

March 11, 2013

On March 5th, the BCAMA was invited to attend Canada Wide Media’s lunchtime event, at CinCin on Robson Street, to celebrate the relaunch of their flagship publication BCBusiness. (You can read more about the relaunch in Bruce Nickson’s previous BCAMA blog posting.) by Bruce Nickson Until last Tuesday, I had no idea that networking was Read More

New Look – New Feel – New Content – New Strategy

March 2, 2013

by Bruce Nickson BCBusiness undergoes more than just a makeover… Rebranding or relaunching, or whatever you want to call it, is as fraught with risk and adrenalin-inducing nightmares as any new venture or start-up. The risks of getting it wrong are equally great, and the repercussions of the rebrand going sideways, for whatever reason, can Read More