Category: Industry News

3 reasons why you should be part of the 2016 Marketing Excellence Awards

August 8, 2016

Author: Tiffany Lau Be recognized as one of the best  For 46 years, BCAMA, the province’s largest marketing association, has awarded BC-based marketers for their outstanding achievements. The Marketer of the Year and Marketing Excellence Awards, which are all highly esteemed, are carefully selected by a panel of judges who themselves represent top marketing talent across Read More

Top 10 Free Marketing Tools in 2016

July 27, 2016

  Technology has made marketing completely digital, this means businesses now have a larger platform to advertise their services. Although many marketing tools require a budget, there a few that can be used for free. Here are the best free marketing tools: IFTTT This robust marketing tool allows the user to create logic recipes made Read More

The Top Five Best Guerrilla Marketing Techniques of 2016

June 26, 2016

By: Arturo Bustillos Guerrilla marketing campaigns have only one purpose. They are designed to make your business more money by attracting more potential clients and therefore more sales by doing something extraordinary that captures the eye and the dollar of your target audience. These five guerrilla marketing techniques have been proven to be the most successful Read More

Trade Show Furniture – Purchase vs. Rental

June 26, 2016

Blog post provided by Xibita Author: Hanif Muljiani Coordinating a trade show requires making a number of decisions, one of which is furniture. Whether you require a simple bar table with a couple of bar stools or a full lounge, you must decide whether to buy or rent furniture.  Sierra Wireless exhibit, courtesy of Xibita   Read More

BCAMA and AIM Merger

September 29, 2015

The BC chapter of the American Marketing Association (BCAMA) and the Association of Integrated Marketers (AIM) have announced that they will merge into one association, effective immediately. The province’s largest marketing organization will run under the BCAMA brand and organization structure. The arrangement signals a movement supported by both organizations towards improved, relevant and progressive Read More

More than just lip service for Movember from BCAMA website sponsor

November 19, 2014

Back in November 2009 BCAMA held a Breakfast Speaker Series event with guest speaker Adam Garone, co-founder and CEO of the Movember Foundation. This year five staff at Graphically Speaking – BCAMA’s website sponsor – are helping to raise awareness about men’s health with their ‘Moustachically Speaking’ campaign. The team is now more than half-way Read More

Hyper Island Returns to Vancouver with Digital Master Class 3.0

September 12, 2014

Hyper Island is returning to Vancouver to host its Digital Master Class 3.0 from March 4–6, 2015. This will be the second time the leading digital education institute ventures to Canada’s west coast since hosting a class in December 2013. As featured in Fast Company, Forbes, The Wall Street Journal and Ad Age, Hyper Island’s Read More

BCAMA Announces 44th Annual Marketer of the Year

September 9, 2014

The 2014 Marketer of the Year Award will be presented to Tourism Victoria for their marketing excellence. In celebration of their effort to beat the odds, successfully change outdated perceptions of Victoria, and put the city on the map as a competitive destination worth visiting, the BCAMA has chosen to get on board with Victoria. Read More

Eye Wars: TV vs Mobile

July 9, 2014

And The Winner Is? By: Emily Marroquin Insights West and iamota’s smartphone study reports that mobile interaction has become the norm in daily life: British Columbians report spending almost equal time with their smartphones weekly (13.7 hours) as they do in front of their television screens (14.2 hours).  Results show 68% of the province’s residents now Read More

Where You Should Be … From Now

May 22, 2014

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet:               Nora Young from CBC Read More