Category: Business Development

What is Search Engine Optimization (SEO) and its Benefits

January 26, 2018

What is Search Engine Optimization (SEO)? SEO, which is popularly known as Search Engine Optimization, is defined as the method and technique of gaining more website traffic through free, organic or natural search results on search engines such as Google and Bing. SEO assists search engines to better discover and rank your website higher than Read More

Digital Marketing Trends

May 19, 2014

by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1.       Read More

Creating Need through Utility: Extraordinary Digital Thinkers, Part 6

March 21, 2014

By Bruce Nickson Last, but certainly not least, we present Sandy Fleischer of Pound & Grain, in the sixth and final post recapping the February 20th BCAMA Evening Speaker Series event, The League of Extraordinary Digital Thinkers. A long time ago (1900) in a galaxy far far away (France), there were two brothers: Edouard and Andre. Edouard Read More

Musette Caffe: Building a Branded Community

February 17, 2014

By Bruce Nickson Defining Success: It’s About the Vision When we think of success in business and especially in marketing, we usually celebrate scale. Big marketing equals big success. Especially in the current time of the Super Bowl and the Olympics. Big spend equals big results. And then there’s the rest of us. Successful business Read More

Small Business Marketing: Establishing Brand Presence in Social and Mobile Media

January 23, 2014

How Orca Coast Playground developed their mobile and social strategy By Alexandra Estanislao It’s more common than ever these days to see businesses rise to the top and fall right back down just as quickly. The way these businesses market themselves has a lot to do with the outcome. How, and where, you communicate your Read More

BCAMA Marketer of the Year – Can Vancity Go To Market?

November 16, 2013

Yes, They Can! By Layla Romero Marketer of the Year, the BCAMA’s most prestigious honour, is awarded annually to recognize a local organization’s superb execution of an integrated marketing campaign. This year, Vancity Savings Credit Union was recognized as the 43rd Marketer of the Year for its iconic Make Good Money campaign. In fact, this Read More

BCIT + BCAMA: New Education – Industry Partnership

October 7, 2013

By Bruce Nickson The thing is that, no matter which report you read, the news is dismal:  Canada ranks roughly 14th in innovation I recently chatted with Robin Hemmingsen, Dean of BCIT’s School of Business, about the partnership between BCIT and the BCAMA, and about innovation. Robin said that the School of Business’s priority is Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013

 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the Read More

Senior Level Marketing Forum – October 16

September 16, 2013

The New Initiative from the BCAMA is designed to bring together senior marketers to share experiences, practices and challenges in an industry undergoing blindly fast change. It’s about Data, Content, Differentiation, Continuous learning and more …. For more information, visit Directors’ Forum Read More

Speed Geeking – Part 3 of 3

May 21, 2013

By Bruce Nickson Part 3 of our recap of the May 8th Digital Agency Panel, the final BCAMA Evening Speaker Series event for 2012/2013: It’s about Product… Sean Tyson of Invoke Media posited the notion that agencies, because of their position of being closer to the consumer than the brand, will be “getting into Product” in ways Read More