Category: Social Media Marketing

Meet Mike Krafczyk from St. Bernadine

January 16, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs.  BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More

Don’t Mess With the Mommy Market

October 24, 2013

Another Tale of Woe (and Success) from the Marketing Trenches … by Bruce Nickson From BCAMA’s series “Reinventing the Role of the Senior Marketer”. It’s a hard fact of business life that operations frequently trumps marketing in the corporate hierarchy. Such was the lament that Monique Gomel of Earls Restaurants had for us at the October Read More

Lululemon Gets Transparent about Yoga Pants

October 19, 2013

by Bruce Nickson I think it fair to say that, from anyway you look at it, the black Luon yoga pants transparency situation created an Annus Horribilis for the marketers at Lululemon.  Nancy Richardson Vice-President, Digital & Brand Strategy at Lululemon (aka @asiandragonlady) began the talk with the following: “Lululemon is a development and leadership company Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013

 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the Read More

Speed Geeking – Part 3 of 3

May 21, 2013

By Bruce Nickson Part 3 of our recap of the May 8th Digital Agency Panel, the final BCAMA Evening Speaker Series event for 2012/2013: It’s about Product… Sean Tyson of Invoke Media posited the notion that agencies, because of their position of being closer to the consumer than the brand, will be “getting into Product” in ways Read More