Category: Social Media Marketing

The Digital Tsunami: Extraordinary Digital Thinkers, Part 3

March 4, 2014

by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks about the digital tsunami heading our way. Dean gave a very good imitation of a person with a severe vacation hangover on his first Read More

To the Future and Beyond: Extraordinary Digital Thinkers, Part 1

February 25, 2014

BCAMA events are rarely staid. That said, the February 20th BCAMA Evening Speaker Series event featuring The League of Extraordinary Digital Thinkers was about as “unstaid” as it gets. We had a menacing flying drone, an advanced case of vacation hangover, and an appearance by the Green Lantern… plus more than one professional marketer was challenged by Read More

Jamie Garratt: An Extraordinary Digital Thinker

February 19, 2014

Online = Offline Jamie Garratt President & Strategy Lead, Idea Rebel. For over a decade, Jamie has been influential in the development of many high-profile brands including Electronic Arts, Quiksilver, Nike, BMW, RE/MAX, The PGA TOUR and Bell Media. “When Marketing in 2014 you need to think of offline digital. Traditional online strategies aren’t going Read More

Musette Caffe: Building a Branded Community

February 17, 2014

By Bruce Nickson Defining Success: It’s About the Vision When we think of success in business and especially in marketing, we usually celebrate scale. Big marketing equals big success. Especially in the current time of the Super Bowl and the Olympics. Big spend equals big results. And then there’s the rest of us. Successful business Read More

Creating Meaning in a “Kardashian” World

February 13, 2014

A sneak preview from Sandy Fleischer, Owner & Managing Partner, Pound & Grain. The vast amount of smartphones and tablets are creating consumers who are more connected, more informed, more demanding, and more distracted than ever before. And today’s consumers want more. Gone are the days of actively absorbing traditional advertising messages. Now they are Read More

John Ounpuu, Extraordinary Digital Thinker

February 12, 2014

A sneak preview from John Ounpuu, VP Strategy at Blast Radius: “Consumer expectations are changing and rising thanks to the increased digitalization of our lives. And these new and rising expectations are created by digital but don’t stop there. Marketers need to either meet them or risk creating more and more disappointment.” At the next BCAMA Read More

Creating, Not Predicting, the Future

February 3, 2014

by Layla Romero Marketing finds itself in a peculiar situation: consumers are more fickle and sceptical than ever before, due to the glut of ads competing for their attention; yet emerging technologies provide new tools and platforms to be used by the individuals responsible for crafting these messages. Does this mean that the marketer’s job Read More

Small Business Marketing: Establishing Brand Presence in Social and Mobile Media

January 23, 2014

How Orca Coast Playground developed their mobile and social strategy By Alexandra Estanislao It’s more common than ever these days to see businesses rise to the top and fall right back down just as quickly. The way these businesses market themselves has a lot to do with the outcome. How, and where, you communicate your Read More

Meet Lance Saunders from DDB Vancouver

January 22, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Building Instinctive Trust – Part Two

January 16, 2014

By Bruce Nickson In Part Two of BCAMA’s Evening Speaker Series event Advertising vs, Content Marketing, we hear from Yuri Machado, Senior Vice President of Integrated Advertising & Strategy at Postmedia Network Inc. First off, Yuri states, “newspapers create engaging content for readers”. Oh, I thought, “what happened to journalism?” Oh well. What’s the definition of content Read More