Category: Event Recaps

2012 Marketer of the Year Award Gala

November 8, 2012

By Kristen Olsen Marketer of the Year is an annual BCAMA award that recognizes the most outstanding integrated marketing strategy in the province. This year, Capilano Suspension Bridge Park was recognized as the 42nd Marketer of the Year for successfully developing and executing an integrated campaign for the opening of Cliffwalk, a heart-stopping cliffside journey Read More

Get Strategic & Social!

October 3, 2012

by Bruce Nickson “Social media is always changing, it’s confusing, and it’s hard to measure – it’s enough to make a marketer cry. Raising the discourse on social media to a strategic level creates clarity, cultivates creativity and corresponding calculable ROI.” How do you cover all Social Media Marketing strategy, history, goals, best practices, consumer Read More

The Vancouver Social Media Story

October 3, 2012

by Bruce Nickson  On September 27th, I had the great good fortune of attending a screening of Generation Social: The Vancouver Network, a film by Vancouver director Andrew Lavigne, at the Emily Carr Social + Interactive Media Centre. The film profiles four of the major figures in the Vancouver Social Media scene. The evening was Read More

BCAMA Annual General Meeting Recap

July 17, 2012

By Kristen Olsen What happens when you put over 50 attendees in The Charles Bar, supply them with a drink and appetizers, then give a presentation highlighting the year’s accomplishments? You get a room buzzing with conversation and laughter from enthusiastic marketers – the world’s most natural networkers – for over two hours. The Annual Read More

PURE Networking Event Recap

July 10, 2012

By Sabrina Santoro On June 27, 2012, I attended the BCAMA PURE Networking event at Relish GastroPub & Bar, along with more than 40 other attendees. Relish, a casual venue with friendly staff, did a great job of hosting the event. Their special of the evening was Granville Island Brewing’s False Creek Raspberry Ale, which Read More