Category: Event Recaps

From Outlier to Fan …The Canucks Experience

July 5, 2013

It’s all about the Halo. Experiential Marketing Lesson Number 3 By Bruce Nickson This is the third in BCAMA’s Experiential Marketing Event held on June 18th. Amplifying your Experience thru Social Media: Kevin Kinghorn, Director, Website & New Media – Canucks Sports & Entertainment 100 rabid fans are better than 1,000 “viewers”, meaning it’s about the Read More

Engaging your Audience through Experiential Marketing – Part 2 – Red Bull

June 27, 2013

Event Recap: Lessons in Experiential Marketing Lessons from the Mighty Mighty Red Bull It’s about the Brand Experience By Bruce Nickson  Everyone knows “Red Bull Gives You Wings”. Well Kenny MacIntyre, Project Manager at Red Bull was here not to talk about that. He was here to talk about simplicity. It being Red Bull, Kenny’s Read More

Engaging your audience through Experiential Marketing

June 25, 2013

Event Recap: Lessons in Experiential Marketing By Bruce Nickson On Tuesday June 18th, attendees of the Experiential Event were able to gain insight into what some of the most innovative players in the experiential world were up to, and how they did it. Basically, there were four distinct lessons from four very distinct marketers.  Despite Read More

Now, Slide to the Left…

June 15, 2013

By Alycia Majorkiewicz-Ata Way above street level, with a view of the Vancouver skyline, a group of about 100 marketers gathered on the 15th floor of The Fairmont Hotel Vancouver to participate in the Speed Networking for Marketers portion of the 2013 BCAMA VISION Conference. After a day of listening to 10 fascinating speakers with 400 other attendees, Read More

The Personified Economy

June 12, 2013

By Layla Romero Tamara Mendelsohn’s presentation at the 2013 BCAMA VISION Conference focused on what she called the “social economy” of Eventbrite. Despite her being the VP of Marketing at the Silicon Valley-based company, Tamara’s breeziness and delivery made it feel like you were having a casual conversation with her regarding her views and recommendations Read More

Why did you go to VISION?

June 10, 2013

By Victor Chew Wong At the May 22, 2013 VISION Conference, Victor, a member of the BCAMA Marketline Committee, caught up with some of the attendees to find out their reasons for attending. (How about you? What drew you to VISION?) Meredith Toward, BC Hydro Marketing and Communications, BC Hydro: “I came to VISION to Read More

Finding your Unique, Creative Edge

June 8, 2013

By Layla Romero At the 2013 VISION Conference, Lyn Heward, the dynamic Creative Director of Cirque du Soleil, presented an enthralling look into a world-class organization that thrives on its deep integration of creativity. From the moment she stepped onto the stage, with her dancer-like gait and her expressive voice, you could sense that Lyn Read More

A Review of Doug Stephens’ Presentation at VISION

June 5, 2013

By Victor Chew Wong Victor, a member of the BCAMA Marketline Committee, presents his thoughts on a presentation from Doug Stephens at the May 22, 2013 VISION Conference in Vancouver. For 50 years you could be average and get by. But now that’s a recipe for the death of your business. At least, that’s what retail Read More

Risk Magnet

June 3, 2013

By Layla Romero Ryan Holiday is the much-maligned and controversial media strategist for American Apparel clothing brand, as well as the author of Trust Me, I’m Lying. In his unconventional and eye-opening presentation, Ryan walked us through clever examples of media manipulation that had earned his projects coverage and attention that would have been otherwise Read More

Did I just see a Purple Cow Panel?

June 1, 2013

By Victor Chew Wong Victor, a member of the BCAMA Marketline Committee, reviews the Purple Cow Campaigns panel at the May 22nd VISION Conference. Mike Rodenburgh (Vice-President, Ipsos) was the panel moderator, and Tim Hassed (Director of Online Customer Experience, TELUS), Richard Seres (VP Marketing, Vancity) and Adrian Scott (President of Go2 Productions) were the Read More