Category: Event Recaps

How to use big data and analytics to improve marketing ROI

October 2, 2018

In a world where we can purchase a home entertainment system with the click of a button or order season tickets for our favourite hockey team through social media, marketing is at a turning point. As a result, marketers have access to more data than ever before. But now that they have it, what’s the Read More

BCAMA Vision 2016 Conference – Disruption in Marketing

April 21, 2016

Well it’s been a few weeks now since BC marketers filled the Hyatt Regency Ballroom on a beautiful Thursday morning for BCAMA’s Vision Conference 2016. This year’s conference, which celebrated its 27th anniversary as well as the 60th anniversary of BCAMA, focused on disruption and how we as marketers we can break through the vast Read More

Marketing Under the Stars

March 30, 2016

By: Tanya Colledge If you have been following our Marketing Excellence Award winner blog series, you’re aware that every year, the BCAMA honours BC organizations that have demonstrated excellence and creativity in their annual marketing efforts. Last year, in addition to honouring the marketer of the year, three new recognition awards were added to the Read More

Playing is Believing, Nintendo Canada

March 1, 2016

By Tanya Colledge On an annual basis, the BCAMA honours BC organizations who have demonstrated excellence and creativity in their annual marketing efforts. In 2015, in addition to honouring the BCAMA Marketer of the Year, three Marketing Excellence Awards were added to the lineup: Marketing on a Shoestring, Community Engagement or Not-for-Profit Marketing, and Public Read More

Marketing Agency INsights & OUTlooks for 2016

February 5, 2016

To kick off the year, BCAMA hosts an Ad Agency Panel, where we invite the best and brightest industry leaders from advertising agencies to come and talk to us about what trends we can expect to see in 2016. This year, we were inspired by the industry’s momentum towards digital and specialized agencies, so we Read More

Five Key Learnings from the Hyper Island Breakfast Speaker Series

September 25, 2014

The BCAMA Breakfast Series kicked off this week with an event that built upon our Hyper Island partnership. Bright and early on Wednesday morning, Tim Leake – SVP/Growth & Innovation at RPA in Los Angeles – joined us to share his knowledge of the digital marketing space. If you couldn’t make it out (or up for Read More

Building Instinctive Trust – Part Two

January 16, 2014

By Bruce Nickson In Part Two of BCAMA’s Evening Speaker Series event Advertising vs, Content Marketing, we hear from Yuri Machado, Senior Vice President of Integrated Advertising & Strategy at Postmedia Network Inc. First off, Yuri states, “newspapers create engaging content for readers”. Oh, I thought, “what happened to journalism?” Oh well. What’s the definition of content Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More

Lululemon Gets Transparent about Yoga Pants

October 19, 2013

by Bruce Nickson I think it fair to say that, from anyway you look at it, the black Luon yoga pants transparency situation created an Annus Horribilis for the marketers at Lululemon.  Nancy Richardson Vice-President, Digital & Brand Strategy at Lululemon (aka @asiandragonlady) began the talk with the following: “Lululemon is a development and leadership company Read More

The Changing Role of the Senior Marketer

October 11, 2013

by Bruce Nickson In the season’s first BCAMA Breakfast Speaker Series (BSS) event, we heard from three senior marketers from Earls Restaurants, Lululemon and IBM. Those of you who are paying attention know that out there in the argy-bargy world of getting and spending, there have been, there are, and will be huge changes in Read More