Category: Evening Speaker Series

Building Instinctive Trust – Part Two

January 16, 2014

By Bruce Nickson In Part Two of BCAMA’s Evening Speaker Series event Advertising vs, Content Marketing, we hear from Yuri Machado, Senior Vice President of Integrated Advertising & Strategy at Postmedia Network Inc. First off, Yuri states, “newspapers create engaging content for readers”. Oh, I thought, “what happened to journalism?” Oh well. What’s the definition of content Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More

Content Marketing vs. Advertising – Two Delivery Vehicles?

December 4, 2013

If Content Marketing and Advertising are two competing delivery vehicles, are they deliverying the same goods? To learn more about the Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Yuri Machado,  SVP Integrated Advertising and Strategy at Postmedia Network answers Read More

Content vs. Advertising – This Thursday Evening

December 3, 2013

What best tells the product story: compelling content or “this will get their attention” advertising? To interrupt or not to interrupt? That IS the question. To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Heidi Worthington of Read More

Content Marketing vs. Advertising – The Next Event with BCAMA

December 2, 2013

What best tells the product story: compelling content strategy or “this will get their attention” advertising? To interrupt or not to interrupt? That’s the rub. To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Tom Gierasimczuk, Vice-President, Read More

Math Men vs Mad Men

October 15, 2013

Tomorrow evening the Evening Speaker Series will hold Creativity versus Data: Can creativity and data co-exist in a data-driven economy? We asked panelists to give us a brief insight into the Big Question (in 140 characters or less/more). So in no special order: David Gratton of Work and Play: Big data inspires creativity. Little data Read More

Speed Geeking – Part 3 of 3

May 21, 2013

By Bruce Nickson Part 3 of our recap of the May 8th Digital Agency Panel, the final BCAMA Evening Speaker Series event for 2012/2013: It’s about Product… Sean Tyson of Invoke Media posited the notion that agencies, because of their position of being closer to the consumer than the brand, will be “getting into Product” in ways Read More

Speed Geeking – Part 2 of 3

May 15, 2013

More recaps of the seven-minute Pecha Kucha-style presentations by our seven speakers at the May 8th Digital Agency Panel, which was the final BCAMA Evening Speaker Series event for 2012/2013: Pay Attention to the Role of CMT Melody Chan from Graphically Speaking sort of clobbered us over the head with the Chief Marketing Technologist. Essentially, if you don’t Read More

Speed Geeking – Part 1 of 3

May 13, 2013

Hearing seven smarty-pants people, each speaking for seven minutes, can lead to mental indigestion. That’s the bottom line. Pecha Kucha, as you all likely know, is a bit like speed geeking, whereby geeks (AKA experts) in their field – in our case, marketing – download their thoughts in a form that obliges them to be quick, creative Read More

Digital Agency Panel #7 of 7 – Sean Tyson, Invoke Media

May 7, 2013

by Bruce Nickson The final event in this year’s BCAMA Evening Speaker Series (ESS) – a Digital Agency Panel, which will be held from 6 pm to 9 pm tomorrow (May 8) at The Fairmont Hotel Vancouver – promises to be action packed! Seven of Vancouver’s brightest sparks in the digital marketing space each have Read More