Category: Evening Speaker Series

3 reasons why you should be part of the 2016 Marketing Excellence Awards

August 8, 2016

Author: Tiffany Lau Be recognized as one of the best  For 46 years, BCAMA, the province’s largest marketing association, has awarded BC-based marketers for their outstanding achievements. The Marketer of the Year and Marketing Excellence Awards, which are all highly esteemed, are carefully selected by a panel of judges who themselves represent top marketing talent across Read More

Standing Out from the Crowd with UBC’s Kari Grist

April 20, 2014

by Bruce Nickson We all bring a unique value to this world that we should be shouting about, and we are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of Read More

How to Stand Out from the Crowd

April 12, 2014

We all bring a unique value to this world that we should be shouting about. We are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of black and white cows. Read More

Creating Need through Utility: Extraordinary Digital Thinkers, Part 6

March 21, 2014

By Bruce Nickson Last, but certainly not least, we present Sandy Fleischer of Pound & Grain, in the sixth and final post recapping the February 20th BCAMA Evening Speaker Series event, The League of Extraordinary Digital Thinkers. A long time ago (1900) in a galaxy far far away (France), there were two brothers: Edouard and Andre. Edouard Read More

Marketing at the Speed of Light: Extraordinary Digital Thinkers, Part 4

March 9, 2014

By Bruce Nickson In this post, the fourth in the series recapping The League of Incredible Digital Thinkers, the February 20th BCAMA Evening Speaker Series event, John Ounpuu from Blast Radius starts us with a simple homily: Digital is bigger than the icing on your cake. Ummm, thanks John. For that. Some stats: 2.5 billion people online all Read More

Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

March 4, 2014

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the subject of Digital Marketing Technologist, an idea he didn’t seem too enamoured with, saying: “the difficulty with digital people and engineers is that they want you Read More

Jamie Garratt: An Extraordinary Digital Thinker

February 19, 2014

Online = Offline Jamie Garratt President & Strategy Lead, Idea Rebel. For over a decade, Jamie has been influential in the development of many high-profile brands including Electronic Arts, Quiksilver, Nike, BMW, RE/MAX, The PGA TOUR and Bell Media. “When Marketing in 2014 you need to think of offline digital. Traditional online strategies aren’t going Read More

Remarketing: Improving Financial Results

February 17, 2014

A sneak preview from John Hossack, President and Founding Partner of Cardinal Path “Businesses and organizations spent a lot of time and money to drive traffic to their websites. All of this effort typically leads to 96% of these visitors leaving the website without taking the action that the business or organization wanted them to. So Read More

Creating Meaning in a “Kardashian” World

February 13, 2014

A sneak preview from Sandy Fleischer, Owner & Managing Partner, Pound & Grain. The vast amount of smartphones and tablets are creating consumers who are more connected, more informed, more demanding, and more distracted than ever before. And today’s consumers want more. Gone are the days of actively absorbing traditional advertising messages. Now they are Read More

John Ounpuu, Extraordinary Digital Thinker

February 12, 2014

A sneak preview from John Ounpuu, VP Strategy at Blast Radius: “Consumer expectations are changing and rising thanks to the increased digitalization of our lives. And these new and rising expectations are created by digital but don’t stop there. Marketers need to either meet them or risk creating more and more disappointment.” At the next BCAMA Read More