Category: Education

How Doing Yoga Can Make You a Better Marketer

June 21, 2021

Do you want to be a better marketer? Are you ready to up your game and take your career to the next level? What’s the secret? YOGA! Now hear me out before you start saying typical West Coast solution. True, there is a lot of yoga here—companies, studios, clothing—but if you don’t practice yoga (if Read More

5 Trending Consumer Stats And What They Mean to Marketers

June 7, 2021

The global health crisis has drastically accelerated digital transformation for many brands and it has changed how consumers shop. Consumers are doing online searches prior to shopping in-person more often; they are relying on online channels to discover top products or perform product research. Changes in consumer shopping behaviours ultimately shift how businesses should market Read More

Marketing Agile Starter Pack: 3 Fail-Safe Mechanisms to Try

May 24, 2021

You have probably heard of the terms “agile” and “scrum”, but what do they really mean? Do they really work? Usually it is someone who is deep in the IT sector who is raving about them, and about how well their department is doing. How can these concepts be successfully migrated over to marketing? This Read More

6 SEO Tips for WooCommerce

May 10, 2021

With approximately 35% of all eCommerce websites powered by WooCommerce, this eCommerce plugin is one of the most robust and dynamic eCommerce platforms in the market! WooCommerce is an open-source eCommerce plugin built for WordPress that allows you to develop an aesthetically-pleasing and versatile online shop on WordPress. Moreover, WooCommerce lets you use the robust Read More

6 Common Myths About SEO Debunked!

April 21, 2021

Search engine optimization, or SEO, has been around the digital marketing space for decades. Many digital marketing professionals have shared their advice about SEO, and while some of this advice is helpful, sometimes it may lead you astray when taking action. To help you understand which SEO tips you can avoid, I have debunked six Read More

Five Design Tools for the Non-Designer-Marketer

March 23, 2021

A good marketer knows, design is a crucial part of any marketing campaign. Design has the ability to inspire, influence, and induce an emotional response. Read More

Thought Leadership Series May 28 Recap

June 7, 2020

Since the onset of the COVID-19 pandemic, local and international brands alike have been facing unprecedented challenges in adapting to the “new normal”. Many brands have been pivoting their marketing and messaging strategy to not only stay relevant but in some cases, to stay in business. On May 28th, we were joined by Steve Mossop- Read More

Mindstate Marketing in Uncertain Times

May 7, 2020

Did you miss the last BCAMA Virtual Education Series on Mindstate Marketing in Uncertain Times? Fear not, we have you covered with a summary of the hour-long webinar led by William Leach. TThe COVID-19 pandemic has flipped our lives upside down in a matter of weeks and our anxiety levels are at their peak over Read More

How to Repurpose Research for Killer Content Marketing

September 29, 2014

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities. You want to mine the gold in your own backyard, if you will. This approach Read More

Hyper Island Returns to Vancouver with Digital Master Class 3.0

September 12, 2014

Hyper Island is returning to Vancouver to host its Digital Master Class 3.0 from March 4–6, 2015. This will be the second time the leading digital education institute ventures to Canada’s west coast since hosting a class in December 2013. As featured in Fast Company, Forbes, The Wall Street Journal and Ad Age, Hyper Island’s Read More