Category: Education
How to Integrate Google Analytics 4 with WooCommerce
May 4, 2022
Google Analytics is a Google-powered analytics tool that lets you track website behaviours, interactions, and sales. WooCommerce is an open-source ecommerce plugin for WordPress. It is designed for use by small to large-sized online merchants. You can integrate Google Analytics with WooCommerce to track both online purchases and website activities all in one Google Analytics Read More4 Features in Google Analytics That Every Marketer Should Know
April 18, 2022
Google Analytics 4 (GA4) is the latest version of Google Analytics. It will replace its predecessor, Universal Analytics (UA). Google announced that Universal Analytics will stop processing new hits starting from July 1, 2023, which means that Universal Analytics will stop collecting data on that date. All users who want to continue to use Google Read More6 Simple SEO Tips to Boost Your Website Search Ranking for 2022
March 23, 2022
With 2022 on the way and lots of things continuing to change in the world, search engine optimization, or SEO, remains a critical aspect of a company’s overall digital marketing. SEO helps a website appear higher on search results when their target audience is searching for products or services related to the company. This is Read More3 SEO Backlink Audit Tips Every Company Should Use
January 11, 2022
A backlink refers to a link from an external website to another website. For example, if website A includes a link on its website which links to website B, the link is considered a backlink for website B. The number of backlinks a website earns remains a top factor in search ranking. The more quality Read More4 Digital Marketing Trends Retailers Should Expect in 2022
December 15, 2021
The turn of a new year brings new opportunities for innovation and for capitalizing on new digital marketing trends. 2022 comes with vast opportunities for retailers to strengthen their brand, engage with customers, and take their businesses to new heights. Here are four digital marketing trends that retailers can leverage for their business. 1. Rise Read More4 Practical SEO Tips to Improve Your eCommerce Store’s Search Ranking During the Holidays 2021
October 22, 2021
The holiday season is coming up and consumers are already on the lookout for the perfect gifts. This is a critical time for retailers and brands to maximize sales and further business growth. One effective marketing approach is using search engine optimization, commonly known as SEO, to improve the webpage visibility of your products or Read More4 Tips for Competitor SEO Analysis
September 23, 2021
Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all Read More5 International SEO Tips for Targeting a Particular Country
July 21, 2021
The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor in New York can train clients in Kelowna online. Read MoreThe Best Newsletters to Subscribe to for Marketers
July 11, 2021
How many emails did you get today? In this modern world of attention-seeking brands and businesses, it’s important to stand out from the crowd. We personally feel that email newsletters are still extremely valuable (hey, you probably got here through our newsletter) if the content is good. So we’ve put together a list of 6 Read MoreHow Doing Yoga Can Make You a Better Marketer
June 21, 2021
Do you want to be a better marketer? Are you ready to up your game and take your career to the next level? What’s the secret? YOGA! Now hear me out before you start saying typical West Coast solution. True, there is a lot of yoga here—companies, studios, clothing—but if you don’t practice yoga (if Read More