Category: Education

4 Tips for Competitor SEO Analysis

September 23, 2021

Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all Read More

5 International SEO Tips for Targeting a Particular Country

July 21, 2021

The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor in New York can train clients in Kelowna online. Read More

The Best Newsletters to Subscribe to for Marketers

July 11, 2021

How many emails did you get today? In this modern world of attention-seeking brands and businesses, it’s important to stand out from the crowd. We personally feel that email newsletters are still extremely valuable (hey, you probably got here through our newsletter) if the content is good. So we’ve put together a list of 6 Read More

How Doing Yoga Can Make You a Better Marketer

June 21, 2021

Do you want to be a better marketer? Are you ready to up your game and take your career to the next level? What’s the secret? YOGA! Now hear me out before you start saying typical West Coast solution. True, there is a lot of yoga here—companies, studios, clothing—but if you don’t practice yoga (if Read More

5 Trending Consumer Stats And What They Mean to Marketers

June 7, 2021

The global health crisis has drastically accelerated digital transformation for many brands and it has changed how consumers shop. Consumers are doing online searches prior to shopping in-person more often; they are relying on online channels to discover top products or perform product research. Changes in consumer shopping behaviours ultimately shift how businesses should market Read More

Marketing Agile Starter Pack: 3 Fail-Safe Mechanisms to Try

May 24, 2021

You have probably heard of the terms “agile” and “scrum”, but what do they really mean? Do they really work? Usually it is someone who is deep in the IT sector who is raving about them, and about how well their department is doing. How can these concepts be successfully migrated over to marketing? This Read More

6 SEO Tips for WooCommerce

May 10, 2021

With approximately 35% of all eCommerce websites powered by WooCommerce, this eCommerce plugin is one of the most robust and dynamic eCommerce platforms in the market! WooCommerce is an open-source eCommerce plugin built for WordPress that allows you to develop an aesthetically-pleasing and versatile online shop on WordPress. Moreover, WooCommerce lets you use the robust Read More

6 Common Myths About SEO Debunked!

April 21, 2021

Search engine optimization, or SEO, has been around the digital marketing space for decades. Many digital marketing professionals have shared their advice about SEO, and while some of this advice is helpful, sometimes it may lead you astray when taking action. To help you understand which SEO tips you can avoid, I have debunked six Read More

Five Design Tools for the Non-Designer-Marketer

March 23, 2021

A good marketer knows, design is a crucial part of any marketing campaign. Design has the ability to inspire, influence, and induce an emotional response. Read More

Thought Leadership Series May 28 Recap

June 7, 2020

Since the onset of the COVID-19 pandemic, local and international brands alike have been facing unprecedented challenges in adapting to the “new normal”. Many brands have been pivoting their marketing and messaging strategy to not only stay relevant but in some cases, to stay in business. On May 28th, we were joined by Steve Mossop- Read More