Category: Education
Thought Leadership Series May 28 Recap
June 7, 2020
Since the onset of the COVID-19 pandemic, local and international brands alike have been facing unprecedented challenges in adapting to the “new normal”. Many brands have been pivoting their marketing and messaging strategy to not only stay relevant but in some cases, to stay in business. On May 28th, we were joined by Steve Mossop- Read MoreMindstate Marketing in Uncertain Times
May 7, 2020
Did you miss the last BCAMA Virtual Education Series on Mindstate Marketing in Uncertain Times? Fear not, we have you covered with a summary of the hour-long webinar led by William Leach. TThe COVID-19 pandemic has flipped our lives upside down in a matter of weeks and our anxiety levels are at their peak over Read MoreHow to Repurpose Research for Killer Content Marketing
September 29, 2014
By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities. You want to mine the gold in your own backyard, if you will. This approach Read MoreHyper Island Returns to Vancouver with Digital Master Class 3.0
September 12, 2014
Hyper Island is returning to Vancouver to host its Digital Master Class 3.0 from March 4–6, 2015. This will be the second time the leading digital education institute ventures to Canada’s west coast since hosting a class in December 2013. As featured in Fast Company, Forbes, The Wall Street Journal and Ad Age, Hyper Island’s Read MoreEye Wars: TV vs Mobile
July 9, 2014
And The Winner Is? By: Emily Marroquin Insights West and iamota’s smartphone study reports that mobile interaction has become the norm in daily life: British Columbians report spending almost equal time with their smartphones weekly (13.7 hours) as they do in front of their television screens (14.2 hours). Results show 68% of the province’s residents now Read MoreWhere You Should Be … From Now
May 22, 2014
This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet: Nora Young from CBC Read MoreDigital Marketing Trends
May 19, 2014
by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1. Read MoreVISION BuzzFeed: Top 10 List of 2014 Marketing Trends
May 2, 2014
by Meena Sandhu As marketers, we are more than familiar with buzzwords, trends, hot topics, industry lingo, etc. – and, in fact, our industry is responsible for creating much of it. However, even the most seasoned marketer can get caught up, swept away or even left in the dust trying to stay on top of Read MoreMatt Nelson – Digital Storytelling 101 for Marketers
April 20, 2014
by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read MoreStanding Out from the Crowd with UBC’s Kari Grist
April 20, 2014
by Bruce Nickson We all bring a unique value to this world that we should be shouting about, and we are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of Read More