Category: Education

Four Google Analytics 4 Tips and Tricks for 2023

January 23, 2023

With Google Analytics sunsetting Universal Analytics starting July 1st, 2023, it’s imperative that businesses migrate to Google Analytics 4 (GA4) as soon as possible so companies can start collecting data using the all-new Google Analytics right away and become familiar with the GA4 interface. To help you get started on GA4 migration and setup, here Read More

5 Effective Law Firm SEO Tips 2022

July 4, 2022

Search engine optimization, commonly known as SEO, is a digital marketing approach that helps websites appear higher on search results for specific search terms. For example, a law firm can use SEO to help its elder law lawyers or commercial real estate lawyers’ pages appear higher in search results for keywords such as “real estate Read More

How to Integrate Google Analytics 4 with WooCommerce

May 4, 2022

Google Analytics is a Google-powered analytics tool that lets you track website behaviours, interactions, and sales. WooCommerce is an open-source ecommerce plugin for WordPress. It is designed for use by small to large-sized online merchants. You can integrate Google Analytics with WooCommerce to track both online purchases and website activities all in one Google Analytics Read More

4 Features in Google Analytics That Every Marketer Should Know

April 18, 2022

Google Analytics 4 (GA4) is the latest version of Google Analytics. It will replace its predecessor, Universal Analytics (UA). Google announced that Universal Analytics will stop processing new hits starting from July 1, 2023, which means that Universal Analytics will stop collecting data on that date. All users who want to continue to use Google Read More

6 Simple SEO Tips to Boost Your Website Search Ranking for 2022

March 23, 2022

With 2022 on the way and lots of things continuing to change in the world, search engine optimization, or SEO, remains a critical aspect of a company’s overall digital marketing. SEO helps a website appear higher on search results when their target audience is searching for products or services related to the company. This is Read More

3 SEO Backlink Audit Tips Every Company Should Use

January 11, 2022

A backlink refers to a link from an external website to another website. For example, if website A includes a link on its website which links to website B, the link is considered a backlink for website B. The number of backlinks a website earns remains a top factor in search ranking. The more quality Read More

4 Digital Marketing Trends Retailers Should Expect in 2022

December 15, 2021

The turn of a new year brings new opportunities for innovation and for capitalizing on new digital marketing trends. 2022 comes with vast opportunities for retailers to strengthen their brand, engage with customers, and take their businesses to new heights. Here are four digital marketing trends that retailers can leverage for their business. 1. Rise Read More

4 Practical SEO Tips to Improve Your eCommerce Store’s Search Ranking During the Holidays 2021

October 22, 2021

The holiday season is coming up and consumers are already on the lookout for the perfect gifts. This is a critical time for retailers and brands to maximize sales and further business growth. One effective marketing approach is using search engine optimization, commonly known as SEO, to improve the webpage visibility of your products or Read More

4 Tips for Competitor SEO Analysis

September 23, 2021

Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all Read More

5 International SEO Tips for Targeting a Particular Country

July 21, 2021

The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor in New York can train clients in Kelowna online. Read More