Category: Education

How to Repurpose Research for Killer Content Marketing

September 29, 2014

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities. You want to mine the gold in your own backyard, if you will. This approach Read More

Hyper Island Returns to Vancouver with Digital Master Class 3.0

September 12, 2014

Hyper Island is returning to Vancouver to host its Digital Master Class 3.0 from March 4–6, 2015. This will be the second time the leading digital education institute ventures to Canada’s west coast since hosting a class in December 2013. As featured in Fast Company, Forbes, The Wall Street Journal and Ad Age, Hyper Island’s Read More

Eye Wars: TV vs Mobile

July 9, 2014

And The Winner Is? By: Emily Marroquin Insights West and iamota’s smartphone study reports that mobile interaction has become the norm in daily life: British Columbians report spending almost equal time with their smartphones weekly (13.7 hours) as they do in front of their television screens (14.2 hours).  Results show 68% of the province’s residents now Read More

Where You Should Be … From Now

May 22, 2014

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet:               Nora Young from CBC Read More

Digital Marketing Trends

May 19, 2014

by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1.       Read More

VISION BuzzFeed: Top 10 List of 2014 Marketing Trends

May 2, 2014

by Meena Sandhu As marketers, we are more than familiar with buzzwords, trends, hot topics, industry lingo, etc. – and, in fact, our industry is responsible for creating much of it. However, even the most seasoned marketer can get caught up, swept away or even left in the dust trying to stay on top of Read More

Matt Nelson – Digital Storytelling 101 for Marketers

April 20, 2014

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read More

Standing Out from the Crowd with UBC’s Kari Grist

April 20, 2014

by Bruce Nickson We all bring a unique value to this world that we should be shouting about, and we are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of Read More

How to Stand Out from the Crowd

April 12, 2014

We all bring a unique value to this world that we should be shouting about. We are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of black and white cows. Read More

Effective Storytelling in a Digital World

April 10, 2014

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director, NATIONAL Public Relations A key component in storytelling: you need a good hook. We’ve been telling stories since the caveman days. Which should remind us that Read More