Category: Customer Experience

To the Future and Beyond: Extraordinary Digital Thinkers, Part 1

February 25, 2014

BCAMA events are rarely staid. That said, the February 20th BCAMA Evening Speaker Series event featuring The League of Extraordinary Digital Thinkers was about as “unstaid” as it gets. We had a menacing flying drone, an advanced case of vacation hangover, and an appearance by the Green Lantern… plus more than one professional marketer was challenged by Read More

Remarketing: Improving Financial Results

February 17, 2014

A sneak preview from John Hossack, President and Founding Partner of Cardinal Path “Businesses and organizations spent a lot of time and money to drive traffic to their websites. All of this effort typically leads to 96% of these visitors leaving the website without taking the action that the business or organization wanted them to. So Read More

Musette Caffe: Building a Branded Community

February 17, 2014

By Bruce Nickson Defining Success: It’s About the Vision When we think of success in business and especially in marketing, we usually celebrate scale. Big marketing equals big success. Especially in the current time of the Super Bowl and the Olympics. Big spend equals big results. And then there’s the rest of us. Successful business Read More

Creating Meaning in a “Kardashian” World

February 13, 2014

A sneak preview from Sandy Fleischer, Owner & Managing Partner, Pound & Grain. The vast amount of smartphones and tablets are creating consumers who are more connected, more informed, more demanding, and more distracted than ever before. And today’s consumers want more. Gone are the days of actively absorbing traditional advertising messages. Now they are Read More

Creating, Not Predicting, the Future

February 3, 2014

by Layla Romero Marketing finds itself in a peculiar situation: consumers are more fickle and sceptical than ever before, due to the glut of ads competing for their attention; yet emerging technologies provide new tools and platforms to be used by the individuals responsible for crafting these messages. Does this mean that the marketer’s job Read More

Building Instinctive Trust – Part Two

January 16, 2014

By Bruce Nickson In Part Two of BCAMA’s Evening Speaker Series event Advertising vs, Content Marketing, we hear from Yuri Machado, Senior Vice President of Integrated Advertising & Strategy at Postmedia Network Inc. First off, Yuri states, “newspapers create engaging content for readers”. Oh, I thought, “what happened to journalism?” Oh well. What’s the definition of content Read More

Meet Mike Krafczyk from St. Bernadine

January 16, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs.  BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

BCAMA Marketer of the Year – Can Vancity Go To Market?

November 16, 2013

Yes, They Can! By Layla Romero Marketer of the Year, the BCAMA’s most prestigious honour, is awarded annually to recognize a local organization’s superb execution of an integrated marketing campaign. This year, Vancity Savings Credit Union was recognized as the 43rd Marketer of the Year for its iconic Make Good Money campaign. In fact, this Read More

The Momentum of Moments

November 13, 2013

by Ben Watson Tools matter. In the final instalment in this three-part series, Ben Watson, CMO of WhatsNexx and former VP Marketing of HootSuite explores some tools that promote shared understanding and shape explicit requirements for improvements to customer experience. Scott Brinker postulates that the rise of a marketing technologist role serves a purpose to Read More