Category: Customer Experience

Top 3 Location-Based Marketing Tools

June 15, 2016

As customers are gradually carrying out more shopping-related activities online, information is being gathered in the cloud more than ever before. While it’s mostly online retailers that are exploiting this, the brick-and-mortar stores are not far behind. Owners of brick-and-mortar stores are also becoming skilled in modern technology so as to win back the sales Read More

Three Awesome Applications of Today’s Disruptive Technologies

May 11, 2016

By: Arturo Bustillos  In today’s world, new technologies are being invented in a way that not only provides us with new features but also offers a new perspective on how we live our lives and how we interact with companies. These new technologies have become so disruptive that they create new markets, and are able Read More

4 Steps to the Best XM 2015 Experience Ever

May 27, 2015

Contributed by XM committee member, Emily Kiloh Western Canada’s premier Experiential Marketing event – XM 2015: The Best of Innovation – is less than a week away. Below, we’ve outlined 4 easy steps to ensure you have the maximum amount of fun, while experiencing all of your favourite top-tier brands and networking with fellow marketers. Read More

XM 2015: The Best of Innovation

April 23, 2015

Contributed by XM committee member, Emily Kiloh Are you always looking for new ways to engage your consumers? Do you love immersing yourself in the latest technology? Don’t miss out on your chance to learn the latest in XM from industry leaders May 28th at TELUS World of Science. BCAMA’s annual experiential marketing event – Read More

Where You Should Be … From Now

May 22, 2014

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet:               Nora Young from CBC Read More

Matt Nelson – Digital Storytelling 101 for Marketers

April 20, 2014

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read More

Effective Storytelling in a Digital World

April 10, 2014

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director, NATIONAL Public Relations A key component in storytelling: you need a good hook. We’ve been telling stories since the caveman days. Which should remind us that Read More

Remarketing – Am I Being Stalked? Extraordinary Digital Thinkers, Part 5

March 12, 2014

By Bruce Nickson This post, which features John Hossack of Cardinal Path, is one of six posts that recap the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers. We all know that marketing is becoming more of a science than since forever. The “I don’t know which 50% of my budget I’m Read More

The Digital Tsunami: Extraordinary Digital Thinkers, Part 3

March 4, 2014

by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks about the digital tsunami heading our way. Dean gave a very good imitation of a person with a severe vacation hangover on his first Read More

Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

March 4, 2014

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the subject of Digital Marketing Technologist, an idea he didn’t seem too enamoured with, saying: “the difficulty with digital people and engineers is that they want you Read More