Category: Creativity

VISION BuzzFeed: Top 10 List of 2014 Marketing Trends

May 2, 2014

by Meena Sandhu As marketers, we are more than familiar with buzzwords, trends, hot topics, industry lingo, etc. – and, in fact, our industry is responsible for creating much of it. However, even the most seasoned marketer can get caught up, swept away or even left in the dust trying to stay on top of Read More

Creating Need through Utility: Extraordinary Digital Thinkers, Part 6

March 21, 2014

By Bruce Nickson Last, but certainly not least, we present Sandy Fleischer of Pound & Grain, in the sixth and final post recapping the February 20th BCAMA Evening Speaker Series event, The League of Extraordinary Digital Thinkers. A long time ago (1900) in a galaxy far far away (France), there were two brothers: Edouard and Andre. Edouard Read More

The Momentum of Moments

November 13, 2013

by Ben Watson Tools matter. In the final instalment in this three-part series, Ben Watson, CMO of WhatsNexx and former VP Marketing of HootSuite explores some tools that promote shared understanding and shape explicit requirements for improvements to customer experience. Scott Brinker postulates that the rise of a marketing technologist role serves a purpose to Read More

Defining Moments in Digital Marketing

October 21, 2013

It has become easier for consumers to connect their own activity across multiple devices. Helping them do the same thing in the context of your brand, products and services is still a work in progress. By Ben Watson In this three-part series, Ben Watson, CMO of WhatsNexx and formerly VP Marketing of HootSuite, takes us Read More

Haiku for DATA … for Marketing Geeks Only

October 18, 2013

Smart brands inspire us… through creative expression. Data makes brands smart by Simon Dannatt of The Sound Read More