Category: Content Marketing

To the Future and Beyond: Extraordinary Digital Thinkers, Part 1

February 25, 2014

BCAMA events are rarely staid. That said, the February 20th BCAMA Evening Speaker Series event featuring The League of Extraordinary Digital Thinkers was about as “unstaid” as it gets. We had a menacing flying drone, an advanced case of vacation hangover, and an appearance by the Green Lantern… plus more than one professional marketer was challenged by Read More

John Ounpuu, Extraordinary Digital Thinker

February 12, 2014

A sneak preview from John Ounpuu, VP Strategy at Blast Radius: “Consumer expectations are changing and rising thanks to the increased digitalization of our lives. And these new and rising expectations are created by digital but don’t stop there. Marketers need to either meet them or risk creating more and more disappointment.” At the next BCAMA Read More

Meet Lance Saunders from DDB Vancouver

January 22, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More

Content Marketing vs. Advertising – Two Delivery Vehicles?

December 4, 2013

If Content Marketing and Advertising are two competing delivery vehicles, are they deliverying the same goods? To learn more about the Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Yuri Machado,  SVP Integrated Advertising and Strategy at Postmedia Network answers Read More

Content vs. Advertising – This Thursday Evening

December 3, 2013

What best tells the product story: compelling content or “this will get their attention” advertising? To interrupt or not to interrupt? That IS the question. To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Heidi Worthington of Read More

Content Marketing vs. Advertising – The Next Event with BCAMA

December 2, 2013

What best tells the product story: compelling content strategy or “this will get their attention” advertising? To interrupt or not to interrupt? That’s the rub. To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Tom Gierasimczuk, Vice-President, Read More