Category: Content Marketing

This Is The Future Of Tourism Marketing

October 6, 2014

Between the rise of e-tourism, the availability of flights, and online marketing, the last decade has seen huge changes throughout the tourism industry. These changes have created new openings and opportunities for marketers in the space. To touch upon this exciting topic, we spoke with this year’s Marketer of The Year winner, Tourism Victoria, about Read More

How to Repurpose Research for Killer Content Marketing

September 29, 2014

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities. You want to mine the gold in your own backyard, if you will. This approach Read More

Neo Matrix for Content Marketing Teams

August 28, 2014

Review by: Lionel Matecha, BCAMA Author Chris Lake asks some interesting questions about content teams, their skills and strategy elements in his article for Econsultancy. His answer is the Content Marketing Team Matrix. If nothing else it’s nice to see all of the team members listed with descriptions of their roles but in fact the Read More

Digital Marketing Trends

May 19, 2014

by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1.       Read More

VISION BuzzFeed: Top 10 List of 2014 Marketing Trends

May 2, 2014

by Meena Sandhu As marketers, we are more than familiar with buzzwords, trends, hot topics, industry lingo, etc. – and, in fact, our industry is responsible for creating much of it. However, even the most seasoned marketer can get caught up, swept away or even left in the dust trying to stay on top of Read More

Matt Nelson – Digital Storytelling 101 for Marketers

April 20, 2014

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read More

Effective Storytelling in a Digital World

April 10, 2014

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director, NATIONAL Public Relations A key component in storytelling: you need a good hook. We’ve been telling stories since the caveman days. Which should remind us that Read More

Creating Need through Utility: Extraordinary Digital Thinkers, Part 6

March 21, 2014

By Bruce Nickson Last, but certainly not least, we present Sandy Fleischer of Pound & Grain, in the sixth and final post recapping the February 20th BCAMA Evening Speaker Series event, The League of Extraordinary Digital Thinkers. A long time ago (1900) in a galaxy far far away (France), there were two brothers: Edouard and Andre. Edouard Read More

Marketing at the Speed of Light: Extraordinary Digital Thinkers, Part 4

March 9, 2014

By Bruce Nickson In this post, the fourth in the series recapping The League of Incredible Digital Thinkers, the February 20th BCAMA Evening Speaker Series event, John Ounpuu from Blast Radius starts us with a simple homily: Digital is bigger than the icing on your cake. Ummm, thanks John. For that. Some stats: 2.5 billion people online all Read More

Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

March 4, 2014

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the subject of Digital Marketing Technologist, an idea he didn’t seem too enamoured with, saying: “the difficulty with digital people and engineers is that they want you Read More