Category: Breakfast Speaker Series (BSS)

Insights on Insights: Alkan Tanda on the New World of Market Research

November 15, 2013

by Bruce Nickson What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for Read More

Don’t Mess With the Mommy Market

October 24, 2013

Another Tale of Woe (and Success) from the Marketing Trenches … by Bruce Nickson From BCAMA’s series “Reinventing the Role of the Senior Marketer”. It’s a hard fact of business life that operations frequently trumps marketing in the corporate hierarchy. Such was the lament that Monique Gomel of Earls Restaurants had for us at the October Read More

The Changing Role of the Senior Marketer

October 11, 2013

by Bruce Nickson In the season’s first BCAMA Breakfast Speaker Series (BSS) event, we heard from three senior marketers from Earls Restaurants, Lululemon and IBM. Those of you who are paying attention know that out there in the argy-bargy world of getting and spending, there have been, there are, and will be huge changes in Read More

BCIT + BCAMA: New Education – Industry Partnership

October 7, 2013

By Bruce Nickson The thing is that, no matter which report you read, the news is dismal:  Canada ranks roughly 14th in innovation I recently chatted with Robin Hemmingsen, Dean of BCIT’s School of Business, about the partnership between BCIT and the BCAMA, and about innovation. Robin said that the School of Business’s priority is Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series – Last Chance to Register

October 2, 2013

 The BCAMA is kicking off the new Breakfast Speaker Series on October 3 with a panel discussion moderated by Shawn Neumann of Domain 7. In advance of the event, we are asked the panelists some “get to know you” questions. We’d like you to meet Nancy Richardson VP Digital and Brand Strategy, Lululemon 1) What Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013

 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the Read More

Re-inventing the Role of the Senior Marketer

September 27, 2013

by Bruce Nickson Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and Read More

BotWar

April 29, 2013

by Bruce Nickson It’s not about the DATA, it’s about the BIG. I thought it might be an idea, in advance of the April 17th Breakfast Speaker Series (BSS) event, “Utilizing Big Data to Your Advantage”, to find out exactly how big Big Data is. Well it’s bigbig. Something along the magnitude of 709 exabytes Read More

2013 Annual Ad Agency Panel – Trends & Predictions

February 4, 2013

by Bruce Nickson As often happens, the best part of the January 31st Breakfast Speaker Series (BSS) Annual Ad Agency Panel was at the end, when things got really ambitious. Not to give too much away, but it revolved around the idea of “not communications partners, but business partners” and “the West Coast marketing culture” rolling across the Read More

Brands Need to Define a ‘Reason for Being’

January 29, 2013

On Thursday, January 31st, the BCAMA will be holding the next Breakfast Speaker Series (BSS) event – the ever-popular Annual Ad Agency Panel. This year, speakers from Wasserman + Partners, Station X, DDB and Cossette will share their insights on marketing approaches in an ever-changing landscape. In our fourth instalment on Conversations with Four Thought Read More