Category: Breakfast Speaker Series (BSS)

Five Key Learnings from the Hyper Island Breakfast Speaker Series

September 25, 2014

The BCAMA Breakfast Series kicked off this week with an event that built upon our Hyper Island partnership. Bright and early on Wednesday morning, Tim Leake – SVP/Growth & Innovation at RPA in Los Angeles – joined us to share his knowledge of the digital marketing space. If you couldn’t make it out (or up for Read More

Matt Nelson – Digital Storytelling 101 for Marketers

April 20, 2014

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read More

Effective Storytelling in a Digital World

April 10, 2014

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director, NATIONAL Public Relations A key component in storytelling: you need a good hook. We’ve been telling stories since the caveman days. Which should remind us that Read More

Creating, Not Predicting, the Future

February 3, 2014

by Layla Romero Marketing finds itself in a peculiar situation: consumers are more fickle and sceptical than ever before, due to the glut of ads competing for their attention; yet emerging technologies provide new tools and platforms to be used by the individuals responsible for crafting these messages. Does this mean that the marketer’s job Read More

Meet Lance Saunders from DDB Vancouver

January 22, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Meet Mike Krafczyk from St. Bernadine

January 16, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs.  BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Meet Chris Staples from Rethink

January 14, 2014

A Preview of the Next Breakfast Speaker Series Event The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips Read More

Market Research and the Invisible Men

December 10, 2013

The latest Recap on the Insight on Insight Breakfast Speaker Series Event. by Bruce Nickson So, you want to talk to a couple of kids, maybe a teenager, and mum and a dad and maybe a grandparent or two. You’ve got yourself a nuclear family. Oh, wait… There’s someone missing. Younger guys. As a father of Read More

99% Pure Insight… Walt, Jesse and the Lying Consumer

December 2, 2013

Insight on Insight, the most recent in the Breakfast Speaker Series, was convened to provide a view of the state-of-the-art and the science of Market Research, right here, right now. The panellists were a bunch of scary-brainy, skilled deep divers into why we buy what we buy. by Bruce Nickson Let’s face it, Walt and Read More

Insights on Insights: Claire Booth on the New World of Market Research

November 16, 2013

What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for campaigns? Prior to Read More