Category: Branding

How to Stand Out from the Crowd

April 12, 2014

We all bring a unique value to this world that we should be shouting about. We are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of black and white cows. Read More

Effective Storytelling in a Digital World

April 10, 2014

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director, NATIONAL Public Relations A key component in storytelling: you need a good hook. We’ve been telling stories since the caveman days. Which should remind us that Read More

Creating Need through Utility: Extraordinary Digital Thinkers, Part 6

March 21, 2014

By Bruce Nickson Last, but certainly not least, we present Sandy Fleischer of Pound & Grain, in the sixth and final post recapping the February 20th BCAMA Evening Speaker Series event, The League of Extraordinary Digital Thinkers. A long time ago (1900) in a galaxy far far away (France), there were two brothers: Edouard and Andre. Edouard Read More

Marketing at the Speed of Light: Extraordinary Digital Thinkers, Part 4

March 9, 2014

By Bruce Nickson In this post, the fourth in the series recapping The League of Incredible Digital Thinkers, the February 20th BCAMA Evening Speaker Series event, John Ounpuu from Blast Radius starts us with a simple homily: Digital is bigger than the icing on your cake. Ummm, thanks John. For that. Some stats: 2.5 billion people online all Read More

The Digital Tsunami: Extraordinary Digital Thinkers, Part 3

March 4, 2014

by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks about the digital tsunami heading our way. Dean gave a very good imitation of a person with a severe vacation hangover on his first Read More

Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

March 4, 2014

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the subject of Digital Marketing Technologist, an idea he didn’t seem too enamoured with, saying: “the difficulty with digital people and engineers is that they want you Read More

To the Future and Beyond: Extraordinary Digital Thinkers, Part 1

February 25, 2014

BCAMA events are rarely staid. That said, the February 20th BCAMA Evening Speaker Series event featuring The League of Extraordinary Digital Thinkers was about as “unstaid” as it gets. We had a menacing flying drone, an advanced case of vacation hangover, and an appearance by the Green Lantern… plus more than one professional marketer was challenged by Read More

Jamie Garratt: An Extraordinary Digital Thinker

February 19, 2014

Online = Offline Jamie Garratt President & Strategy Lead, Idea Rebel. For over a decade, Jamie has been influential in the development of many high-profile brands including Electronic Arts, Quiksilver, Nike, BMW, RE/MAX, The PGA TOUR and Bell Media. “When Marketing in 2014 you need to think of offline digital. Traditional online strategies aren’t going Read More

Remarketing: Improving Financial Results

February 17, 2014

A sneak preview from John Hossack, President and Founding Partner of Cardinal Path “Businesses and organizations spent a lot of time and money to drive traffic to their websites. All of this effort typically leads to 96% of these visitors leaving the website without taking the action that the business or organization wanted them to. So Read More

Musette Caffe: Building a Branded Community

February 17, 2014

By Bruce Nickson Defining Success: It’s About the Vision When we think of success in business and especially in marketing, we usually celebrate scale. Big marketing equals big success. Especially in the current time of the Super Bowl and the Olympics. Big spend equals big results. And then there’s the rest of us. Successful business Read More