Category: Branding

Three Awesome Applications of Today’s Disruptive Technologies

May 11, 2016

In today’s world, new technologies are being invented in a way that not only provides us with new features but also offers a new perspective on how we live our lives and how we interact with companies. These new technologies have become so disruptive that they create new markets, and are able to drive out Read More

6 – Step Spring Cleaning Checklist for Your Brand

February 23, 2016

If your New Year’s resolution was to conduct a brand overhaul and you’re feeling a little nervous because we’re nearing the end of February and you haven’t started, not to fret, because now is a great time to plan a spring cleaning for your brand. If you’re limited by a tight budget, like most marketers, Read More

How to Develop a Buyer Persona for Your Brand

February 17, 2016

It’s hard to believe that we have already reached the middle of February, which means that we should all be entrenched in our 2016 marketing strategies. At BCAMA, we are excited to see what 2016 will bring in terms of marketing trends, and we look forward to writing more posts on industry-related topics. This year, Read More

4 Steps to the Best XM 2015 Experience Ever

May 27, 2015

Contributed by XM committee member, Emily Kiloh Western Canada’s premier Experiential Marketing event – XM 2015: The Best of Innovation – is less than a week away. Below, we’ve outlined 4 easy steps to ensure you have the maximum amount of fun, while experiencing all of your favourite top-tier brands and networking with fellow marketers. Read More

Hyper Island Returns to Vancouver with Digital Master Class 3.0

September 12, 2014

Hyper Island is returning to Vancouver to host its Digital Master Class 3.0 from March 4–6, 2015. This will be the second time the leading digital education institute ventures to Canada’s west coast since hosting a class in December 2013. As featured in Fast Company, Forbes, The Wall Street Journal and Ad Age, Hyper Island’s Read More

Saul Bass Blast From the Past

September 4, 2014

Ma Bell 1969 Logo Presentation Review by: Lionel Matecha, BCAMA Arguably the best part of this Wired article is the 30-minute video of Saul Bass’ logo rational presentation to Bell Systems in 1969. Oh, how things have changed since then in terms of presentation quality but the approach is still valid. Bass includes a series Read More

Where You Should Be … From Now

May 22, 2014

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet:               Nora Young from CBC Read More

VISION BuzzFeed: Top 10 List of 2014 Marketing Trends

May 2, 2014

by Meena Sandhu As marketers, we are more than familiar with buzzwords, trends, hot topics, industry lingo, etc. – and, in fact, our industry is responsible for creating much of it. However, even the most seasoned marketer can get caught up, swept away or even left in the dust trying to stay on top of Read More

Matt Nelson – Digital Storytelling 101 for Marketers

April 20, 2014

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read More

Standing Out from the Crowd with UBC’s Kari Grist

April 20, 2014

by Bruce Nickson We all bring a unique value to this world that we should be shouting about, and we are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of Read More