Category: Big Data

99% Pure Insight… Walt, Jesse and the Lying Consumer

December 2, 2013

Insight on Insight, the most recent in the Breakfast Speaker Series, was convened to provide a view of the state-of-the-art and the science of Market Research, right here, right now. The panellists were a bunch of scary-brainy, skilled deep divers into why we buy what we buy. by Bruce Nickson Let’s face it, Walt and Read More

The Momentum of Moments

November 13, 2013

by Ben Watson Tools matter. In the final instalment in this three-part series, Ben Watson, CMO of WhatsNexx and former VP Marketing of HootSuite explores some tools that promote shared understanding and shape explicit requirements for improvements to customer experience. Scott Brinker postulates that the rise of a marketing technologist role serves a purpose to Read More

The Era of YOU – The Customer as CMO

November 6, 2013

From Prescriptive to Predictive by Geraldine Tenten, Marketing and Communications Director, IBM Canada In this post, Geraldine Tenten reports on research published in a report called “Marketing Science: From Descriptive to Predictive”. The emergence of social, mobile and digital networks has played a big part in growing the relationship between organizations and their customers. It’s Read More

BIG DATA – How Confused Are You?

October 30, 2013

Context-Aware in the Era of Omni-Channel Big data can be a big waste of time…and data By Ben Watson In the second part of this three-part series, Ben Watson, CMO of WhatsNexx and formerly VP Marketing of HootSuite, takes us on a journey through the evolution of context-aware technologies, user experience, customer experience and big Read More

Defining Moments in Digital Marketing

October 21, 2013

It has become easier for consumers to connect their own activity across multiple devices. Helping them do the same thing in the context of your brand, products and services is still a work in progress. By Ben Watson In this three-part series, Ben Watson, CMO of WhatsNexx and formerly VP Marketing of HootSuite, takes us Read More

Haiku for DATA … for Marketing Geeks Only

October 18, 2013

Smart brands inspire us… through creative expression. Data makes brands smart by Simon Dannatt of The Sound Read More

Math Men vs Mad Men

October 15, 2013

Tomorrow evening the Evening Speaker Series will hold Creativity versus Data: Can creativity and data co-exist in a data-driven economy? We asked panelists to give us a brief insight into the Big Question (in 140 characters or less/more). So in no special order: David Gratton of Work and Play: Big data inspires creativity. Little data Read More

The Changing Role of the Senior Marketer

October 11, 2013

by Bruce Nickson In the season’s first BCAMA Breakfast Speaker Series (BSS) event, we heard from three senior marketers from Earls Restaurants, Lululemon and IBM. Those of you who are paying attention know that out there in the argy-bargy world of getting and spending, there have been, there are, and will be huge changes in Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013

 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the Read More

Re-inventing the Role of the Senior Marketer

September 27, 2013

by Bruce Nickson Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and Read More