Category: Mobile Marketing

Defining Moments in Digital Marketing

October 21, 2013

It has become easier for consumers to connect their own activity across multiple devices. Helping them do the same thing in the context of your brand, products and services is still a work in progress. By Ben Watson In this three-part series, Ben Watson, CMO of WhatsNexx and formerly VP Marketing of HootSuite, takes us Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013

 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the Read More

The Personified Economy

June 12, 2013

By Layla Romero Tamara Mendelsohn’s presentation at the 2013 BCAMA VISION Conference focused on what she called the “social economy” of Eventbrite. Despite her being the VP of Marketing at the Silicon Valley-based company, Tamara’s breeziness and delivery made it feel like you were having a casual conversation with her regarding her views and recommendations Read More

Speed Geeking – Part 3 of 3

May 21, 2013

By Bruce Nickson Part 3 of our recap of the May 8th Digital Agency Panel, the final BCAMA Evening Speaker Series event for 2012/2013: It’s about Product… Sean Tyson of Invoke Media posited the notion that agencies, because of their position of being closer to the consumer than the brand, will be “getting into Product” in ways Read More