Christian Westin is a marketing and organizational consultant, and faculty member at the Langara School of Management. He helps companies and students alike develop strategic thinking, research, and leadership skills. Passionate about providing opportunities for the next generation, he sits on the Langara Marketing Department Program Advisory Committee, heading the Experiential Learning and Careers in Marketing group. He led the effort to bring TEDx to Langara, successfully organizing a locally star-studded speaker lineup including former Vancouver mayor Sam Sullivan, Dragon’s Den success story Doug Burgoyne, and Terry McBride, CEO of YYoga and Nettwerk. Christian is excited to take over the helm of BCAMA, having held a number of previous positions in the organization, including President-Elect, Vice President, Director of Sponsorship, and Sponsorship Manager. During his upcoming presidential year, Christian will focus on further enhancing BCAMA’s organizational culture, developing programming to serve marketers in a wider range of roles and career stages, and connecting marketing with related fields, including tech, finance, HR, management, and sales.