Board of Directors

Trina is the VP of Sales & Marketing for Accent Inns and Hotel Zed where she applies her creative thinking to most areas of the business. Before that, she spent six years at Tourism Victoria most recently as CMO. Here she won BCAMA’s Marketer of the Year award for outstanding growth of the Victoria brand.

Trina also spent ten years at Inventa, an experiential advertising agency, working with clients including, Coca-Cola, Nintendo and Cadillac Fairview. Here she won Best Experiential Campaign in the World for her work with Cadillac Fairview. Prior to that, she began her career in journalism as an editor of community newspapers.

Trina holds an MBA from Royal Roads University, diplomas in print journalism and broadcast journalism as well as a certificate in Strategic Negotiations from Harvard Business School. In her free time, Trina is committed to walking her Jack Russell with her husband pretty much constantly.

Christian Westin is a marketing and organizational consultant, and faculty member at the Langara School of Management. He helps companies and students alike develop strategic thinking, research, and leadership skills. Passionate about providing opportunities for the next generation, he sits on the Langara Marketing Department Program Advisory Committee, heading the Experiential Learning and Careers in Marketing group. He led the effort to bring TEDx to Langara, successfully organizing a locally star-studded speaker lineup including former Vancouver mayor Sam Sullivan, Dragon’s Den success story Doug Burgoyne, and Terry McBride, CEO of YYoga and Nettwerk. Christian is excited to take over the helm of BCAMA, having held a number of previous positions in the organization, including President-Elect, Vice President, Director of Sponsorship, and Sponsorship Manager. During his upcoming presidential year, Christian will focus on further enhancing BCAMA’s organizational culture, developing programming to serve marketers in a wider range of roles and career stages, and connecting marketing with related fields, including tech, finance, HR, management, and sales.

Jacqueline Simpson is a marketing director at Destination BC where she leads the Global Marketing Programs team responsible for integrated consumer marketing activities that inspire leisure travelers to choose British Columbia for their next vacation destination.  She is proud to be part of the team that won the BCAMA’s 2018 Marketer of the Year and 2016 Content Marketing awards.

Her 28-year career includes experience in operations, guest services, sales and marketing, including 15 years in private industry (real estate management, packaging, tourism) before joining Destination BC in 2006. Her professional passions are developing marketing strategy and using data to uncover meaningful and actionable consumer insights.

Jacqueline holds a Bachelor of Arts Degree in Political Science (1989) and a Master of Business Administration (2000), both from UBC.

On a personal note, Jacqueline has a sea to sky spirit and loves beachcombing (endlessly) and hiking in the alpine, and she’s an avid traveler both within BC (#explorebc) and internationally.

Ryan Hoye is an information technologist with the Vancouver Club. He understands the technological process in a business or operation, and helps organizations visualize their technological future and implement it to make it a reality. Ryan is focused mostly on the integration of Apple products into businesses to make them leaner and more efficient. He has experience in bringing the state of the art from ten, twenty, and sometimes thirty years ago, into the present.

Dee works as a Marketing Consultant at MatchBox, a Vancouver based professional services company. She has over 15 years of B2B and B2C communications experience gained through living and working in global markets including EMEA and Southeast Asia. Aside from her global marketing experience and technical know-how, she excels at creating  successful business opportunities and revenue-enhancing partnerships in multicultural, competitive, and fast paced environments. Previously, Dee was the Regional Marketing Manager for Earls Restaurants responsible from the brand’s operations in USA and Eastern Canada. Her diverse industry experience includes roles such as Head of Marketing & PR and Assistant Director of Regional Marketing at Hilton Hotels Corporation.

Linda is a Digital Marketing Account Manager at Major Tom where she helps brands put together the best digital marketing strategy. On any given day she can be found setting up an online ad or email campaign, launching a website, optimizing content for search engines or reporting on analytics. She has almost a decade of digital marketing experience across agencies and in-house. At BCAMA, she will be leading the digital marketing strategy and execution to help build and grow BCAMA’s digital presence.

Anne is a Lecturer, and past Chair, of the Marketing Department at Langara College. She started her career in the Marketing Department at CN Rail in Toronto. After moving to Vancouver with her family, she led the UBC MBA program. Anne expanded the brand by opening new programs in downtown Vancouver and Shanghai and launching marketing campaigns in India and Russia. She also led the program’s rebranding when the Faculty was renamed the Sauder School of Business. With a lifelong interest in the Arts, Anne has been a Marketing Consultant to the Mendel Art Gallery and the Saskatchewan Arts Board. She is a proud supporter of UBC Opera. A season pass holder at Big White Ski Resort, Anne is optimistic she will earn her “100 Ski Days” pin this season!

Carré Le Page, an Aussie with over 15 years of marketing experience in the travel sector, is the VP of Marketing for the Corporate Division of the Flight Centre Travel Group Canada. With four brands in his current portfolio, his primary focus is to create and nurture meaningful relationships with Canadian organizations who value a superior travel experience when on the road for business.

Carré has a BA in Communications with two majors in Marketing and Film from Griffith University in Australia. With a passion for story-telling, his strength lies in building brands through engaging content to encourage emotional connections.

Working for an organization like Flight Centre, you would expect him to have the travel bug. He’s currently sitting at 44 countries with his eyes set on hitting 50 in the next few years.

Michelle brings over 10 years of digital experience to the board. She started her career as the first employee at Metrolyrics.com, where she played an integral part in building the brand and its online presence, eventually leading to the company’s acquisition by CBS Interactive. Michelle continued on at CBS Interactive after the acquisition spearheading advertising sales efforts in Canada for the Tech Games and Lifestyle division. Eventually, she transitioned over to Mediative, a performance marketing consulting agency as a Senior Manager of Client Development. Michelle recently took on a new role with the digital consultancy MightyHive to oversees the company’s expansion into the western region. She will be empowering brands and agencies take control of their marketing and advertising data as an expert in the programmatic space.

Joe Johnson is a co-founder of Vanspec Marketing, a Fraser Valley based digital marketing agency where he develops strategies and tactical measures for small and medium sized businesses. He’s a firm believer that every plan needs to be approached from a partnership perspective and he looks to develop long-term relationships with business owners, empowering them to be leaders in their industry.

He is also a Marketing Strategist at the University of the Fraser Valley (UFV) where he works primarily within an events and fundraising portfolio. Additionally, he also sits on his UFV Alumni Association’s board of directors and on the Partnership committee where he again focuses on building relationships for the association.

His career in marketing has taken him from working with local small businesses to multinational brands and everything in-between.

Outside of building his agency, he enjoys exploring the world around him, has an incessant passion for photography, and closes out Thursday nights with his radio show on CIVL Radio.

Nikki is the COO of Smak Impact Agency Inc. with over a decade of experience in creating meaningful brand engagements for world-class brands. From immersive brand experiences to perception shifting activations for brands such as Nintendo, Nike, H&M, Toyota, and Nordstrom, Nikki has brought to life hundreds of experiential programs.  Nikki is dedicated to helping people and creating change.

Grounded in the belief that small actions have a significant impact, Nikki has a passion for developing marketing initiatives to promote sustainability through behavioural change. From reducing energy, water usage and food waste, to eliminating single-use plastic, she is a champion for protecting the environment.

Nikki received an Honours BA from the University of Victoria. She has always enjoyed writing and the arts, transitioning straight into the advertising world post university.

Nikki also founded The Friendliness Project, an initiative developed to create a deeper sense of connection within communities through acts of kindness.

Virginia MacKay is a Senior Marketing Manager at TELUS. Canadian born and raised, Virginia has spent much of her career in Australia building leading global and national brands including IKEA, Disney Interactive Studios, and realestate.com.au (Australia’s No.1 property site). Her broad marketing experience covers digital, brand strategy, marketing communications, and content. Uncovering what makes people tick is why she loves this profession. As Director of the Education Series, Virginia is focused on helping marketers at all levels of their career master core capabilities as well as gain practical tools to stay ahead of industry changes. Virginia holds a Bachelor of Science & Business from the University of Waterloo, as well as a Master of Marketing from Australia’s Curtin University. A new-comer to B.C., Virginia loves all things outdoors with her family.

Katelynn is a consummate event specialist. Over her career, she has delivered innovative, memorable events for clients including: Rogers Communications, Bell Canada, PepsiCo and the BC Provincial Government, just to name a few. Katelynn is currently an Account Executive at Inventa, an award-winning experiential and event marketing agency based in Vancouver. Here she manages large teams, maintains collaborative client relationships and is a positive contributor to the agency culture every day.

Katelynn attended Capilano University’s Communications program and completed a number of Event Marketing courses at the British Columbia Institute of Technology. Prior to her current role, she worked in tourism while living in Tofino, B.C. and in marketing for a year in London, England.

Katelynn has always had a passion for the non-profit sector, organizing multiple fundraisers for the BC Cancer Foundation and North Shore Rescue in her spare time. She is excited for this opportunity with BCAMA to highlight outstanding projects completed by her peers and to inspire other young marketers to hone their skills and advance their careers.

Xin’s professional journey has taken her through a few paths spanning across different industries and functions. Beginning her career at J.D. Power, Xin had developed a knack for market research and data analytics. From there, Xin had spent several years working in the Automotive industry with stints at Audi Canada and SaaS companies serving large automotive clients such as Jaguar, Land Rover North America, Volkswagen USA, and General Motors Canada in Toronto.

Most recently, Xin has enjoyed the transition to telecommunications and smart home security in the role of Product Marketing Manager at TELUS. Leveraging her obsession with putting customers first and a knack for generating customer insights from data, Xin works on developing tailor-made value propositions and go-to-market strategy that resonates with customers.

Xin has also likened herself to Curious George and spends her free time fulfilling her curiosity in fashion, culinary arts, travel, photography, and design by reading numerous publications, listening to audiobooks & podcasts, and watching MasterClass lessons.

Inder is a passionate marketer with 10+ years of experience in the XM and events field. She started her career off as a Brand Ambassador working with several agencies and diligently climbed up the corporate ladder at Inventa to ironically manage many of the accounts that she represented in the field. Her family of clients have included; Nintendo of Canada, BCLC, Recycle BC, Metro Vancouver, Subway, BC Lions, Cadillac Fairview, Emerald Health Therapeutics, Destination Victoria, Ivanhoe Cambridge, Granville Island Brewing and Swoop Airlines.

In her spare time, Inder co-manages her family’s property management business (a great side hustle) while fitting in travelling, going on “adventures” and being a book worm. She’s excited for the opportunity to share her skill set with aspiring marketers through the BCAMA and leverage her experience to shake things up at this year’s Vision Conference.