Board of Directors

The BCAMA Board of Directors is made up of a group of industry experts who volunteer their time to make sure the association runs smoothly. BCAMA board members bring dedication and expertise to our organization, and we are so grateful for their contributions to our community and culture.

We would like to encourage BCAMA members to show their appreciation to the board throughout the year. Our association is founded on the passion and perseverance of forward-thinking people and we hope our members can continue this tradition into the future.

Executive Team

Rebecca McMillan
President

Rebecca’s 20 year plus career success revolves around her ability to create winning strategies that help businesses grow, combined with her entrepreneurial spirit. She spends her day-to-day working at a senior executive level to drive businesses forward.

She led the successful launch of an online startup business into a multi-million euro company ready for its exit sale strategy, grew the largest digital agency in Dublin into international markets and helped it prepare for its successful sale to a global agency group. She founded and grew a digital arm for one of the largest Direct Response marketing agencies in Dublin and helped prepare them for their successful sale to another global agency group. She founded her own digital agency in Vancouver and then merged that into Camp Pacific when she took over as Vice President, General Manager – as Camp strategically pivoted to a primarily digital focused agency.

Rebecca has had the pleasure of working on digital marketing and sales projects for phenomenal companies such as Microsoft, Dell, the Financial Times, Google, Xbox and many Government agencies from the federal through provincial level.

Rebecca feels lucky to have spent half her career abroad in Ireland, the UK, Australia and the USA as well as right here in her hometown of Vancouver, British Columbia, Canada.

Rebecca has always volunteered in a variety of ways with her local community and holds service as a key core value. Over recent years, she volunteered on the advisory board for Dress for Success Vancouver and also as a board member for the Pink Shirt Day luncheon run by the CKNW Orphans Fund. As well, she founded a self-worth workshop program & volunteers running it for pre-teen girls, a project very close to her heart. She now loves volunteering for the BCAMA with the rest of the very accomplished and fun-loving Board of Directors.

Jacqueline Simpson
Jacqueline Simpson
President-elect

Jacqueline Simpson is a marketing director at Destination BC where she leads the Global Marketing Programs team responsible for integrated consumer marketing activities that inspire leisure travelers to choose British Columbia for their next vacation destination.  She is proud to be part of the team that won the BCAMA’s 2018 Marketer of the Year and 2016 Content Marketing awards.

Her 28-year career includes experience in operations, guest services, sales and marketing, including 15 years in private industry (real estate management, packaging, tourism) before joining Destination BC in 2006. Her professional passions are developing marketing strategy and using data to uncover meaningful and actionable consumer insights.

Jacqueline holds a Bachelor of Arts Degree in Political Science (1989) and a Master of Business Administration (2000), both from UBC.

On a personal note, Jacqueline has a sea to sky spirit and loves beachcombing (endlessly) and hiking in the alpine, and she’s an avid traveler both within BC (#explorebc) and internationally.

Angela Artuso
Angela Artuso
Treasurer

Angela is an astute financial professional with 20 years experience in results-driven roles. Angela’s passion for efficiency and dedication to accuracy enables her to look at any situation and assess it for optimal improvement.

Angela is currently the Controller at HighStreet Accommodations, a regional corporate housing provider delivering furnished residential housing for people who have suddenly found themselves in need. Here Angela has proven herself to be an integral member of the executive team as a solutions-focused leader.

Her varied experience in the accounting field includes positions at a fast-paced advertising agency, Inventa Sales and Marketing, to a charitable community service organization, St. John’s Ambulance, to the world of education at CEFA Junior Private Preschool. Angela earned her CPA designation in 2011 with an Honors Bachelor of Commerce.

Angela’s top five strengths from the Strengths Finder are: Relator, Empathy, Achiever, Harmony and Consistency. She loves working in team environments maximizing everyone’s collective strengths to produce the best work possible. When not at work she is a dedicated wife, mother and friend to many.

Trina Notman
Trina Notman
Past President

Trina is the VP of Sales & Marketing for Accent Inns and Hotel Zed where she applies her creative thinking to most areas of the business. Before that, she spent six years at Tourism Victoria most recently as CMO. Here she won BCAMA’s Marketer of the Year award for outstanding growth of the Victoria brand.

Trina also spent ten years at Inventa, an experiential advertising agency, working with clients including, Coca-Cola, Nintendo and Cadillac Fairview. Here she won Best Experiential Campaign in the World for her work with Cadillac Fairview. Prior to that, she began her career in journalism as an editor of community newspapers.

Trina holds an MBA from Royal Roads University, diplomas in print journalism and broadcast journalism as well as a certificate in Strategic Negotiations from Harvard Business School. In her free time, Trina is committed to walking her Jack Russell with her husband pretty much constantly.

Christian Westin
Christian Westin
Secretary

Christian Westin is a marketing and organizational consultant, and faculty member at the Langara School of Management. He helps companies and students alike develop strategic thinking, research, and leadership skills. Passionate about providing opportunities for the next generation, he sits on the Langara Marketing Department Program Advisory Committee, heading the Experiential Learning and Careers in Marketing group. He led the effort to bring TEDx to Langara, successfully organizing a locally star-studded speaker lineup including former Vancouver mayor Sam Sullivan, Dragon’s Den success story Doug Burgoyne, and Terry McBride, CEO of YYoga and Nettwerk. Christian is excited to take over the helm of BCAMA, having held a number of previous positions in the organization, including President-Elect, Vice President, Director of Sponsorship, and Sponsorship Manager. During his upcoming presidential year, Christian will focus on further enhancing BCAMA’s organizational culture, developing programming to serve marketers in a wider range of roles and career stages, and connecting marketing with related fields, including tech, finance, HR, management, and sales.

Operations Team

Linda DeRuiter - Director of Digital Marketing, BCAMA
Linda DeRuiter
Director, Digital Marketing

Linda is a Senior Account Manager at Major Tom where she helps brands put together the best digital marketing strategy. On any given day she can be found setting up an online ad or email campaign, launching a website, optimizing content for search engines or reporting on analytics. She has over a decade of digital marketing experience across agencies and in-house.

At BCAMA, she will be leading the digital marketing strategy and execution to help build and grow BCAMA’s digital presence.

Carre Le Page
Carre Le Page
Director, Content & Brand

Carré Le Page, an Aussie with over 15 years of marketing experience in the travel sector, is the VP of Marketing for the Corporate Division of the Flight Centre Travel Group Canada. With four brands in his current portfolio, his primary focus is to create and nurture meaningful relationships with Canadian organizations who value a superior travel experience when on the road for business.

Carré has a BA in Communications with two majors in Marketing and Film from Griffith University in Australia. With a passion for story-telling, his strength lies in building brands through engaging content to encourage emotional connections.

Working for an organization like Flight Centre, you would expect him to have the travel bug. He’s currently sitting at 44 countries with his eyes set on hitting 50 in the next few years.

Michelle Cunningham
Michelle Cunningham
Director, Business Development

Michelle brings over 10 years of digital experience to the board. She started her career as the first employee at Metrolyrics.com, where she played an integral part in building the brand and its online presence, eventually leading to the company’s acquisition by CBS Interactive. Michelle continued on at CBS Interactive after the acquisition spearheading advertising sales efforts in Canada for the Tech Games and Lifestyle division. Eventually, she transitioned over to Mediative, a performance marketing consulting agency as a Senior Manager of Client Development.

Michelle recently took on a new role with the digital consultancy MightyHive to oversees the company’s expansion into the western region. She will be empowering brands and agencies take control of their marketing and advertising data as an expert in the programmatic space.

Nikki Hedstrom
Nikki Hedstrom
Director, Sponsorship

Nikki is the COO of Smak Impact Agency Inc. with over a decade of experience in creating meaningful brand engagements for world-class brands. From immersive brand experiences to perception shifting activations for brands such as Nintendo, Nike, H&M, Toyota, and Nordstrom, Nikki has brought to life hundreds of experiential programs.  Nikki is dedicated to helping people and creating change.

Grounded in the belief that small actions have a significant impact, Nikki has a passion for developing marketing initiatives to promote sustainability through behavioural change. From reducing energy, water usage and food waste, to eliminating single-use plastic, she is a champion for protecting the environment.

Nikki received an Honours BA from the University of Victoria. She has always enjoyed writing and the arts, transitioning straight into the advertising world post university.

Nikki also founded The Friendliness Project, an initiative developed to create a deeper sense of connection within communities through acts of kindness.

Christian Huot
Christian Huot
Director, Social Media

Christian’s approach to problem-solving comes from an appreciation of those around him, a broad curiosity and from a view of our world through conversation, music and humour.

From his start as a storyteller for local wilderness tours, his career spans experience in marketing and communications, PR, branding, and operations. No stranger to brand transformation, Christian has contributed to iconic rebrands such as the Vancouver Aquarium, Destination BC, and most recently Think Wood.

A Communications and Advertising Accredited Professional, Christian holds a B.A. from the University of Victoria, a PMP and recently completed Coaching for Leaders.

At the #BCAMA, his focus will be getting more people engaged with us on social.

Aikta Chugh
Aikta Chugh
Director, eCRM

Aikta is a marketing professional with 14 years of experience in diverse roles. She has a passion for continuous learning and growing by collaborating with other functions within organizations. Aikta is currently a brand manager with Rubicon Organics. She spent the last 15 years in Toronto, with 12 of them at Coca-Cola launching new beverage brands and products to the Canadian marketplace such as Vitaminwater, Smartwater, Gold Peak, Fairlife and Simply Almond. She loves the magic of building a brand and watching the special connection that consumers can have with them!

Aikta is thrilled to have recently moved to Vancouver and to join this community to learn from her peers and to help grow this community. Moving out West has been a dream of hers as she loves hiking, running and being outdoors as much as possible!

Programming Team

Anne DeWolfe
Director, Education Series

Anne is a Lecturer, and past Chair, of the Marketing Department at Langara College. She started her career in the Marketing Department at CN Rail in Toronto. After moving to Vancouver with her family, she led the UBC MBA program. Anne expanded the brand by opening new programs in downtown Vancouver and Shanghai and launching marketing campaigns in India and Russia. She also led the program’s rebranding when the Faculty was renamed the Sauder School of Business. With a lifelong interest in the Arts, Anne has been a Marketing Consultant to the Mendel Art Gallery and the Saskatchewan Arts Board. She is a proud supporter of UBC Opera. A season pass holder at Big White Ski Resort, Anne is optimistic she will earn her “100 Ski Days” pin this season!

Xin Cheng
Xin Cheng
Director, Thought Leadership

Xin’s professional journey has taken her through a few paths spanning across different industries and functions. Beginning her career at J.D. Power, Xin had developed a knack for market research and data analytics. From there, Xin had spent several years working in the Automotive industry with stints at Audi Canada and SaaS companies serving large automotive clients such as Jaguar, Land Rover North America, Volkswagen USA, and General Motors Canada in Toronto.

Most recently, Xin has enjoyed the transition to telecommunications as the Digital lead of TELUS’ SmartHome Security portfolio in the role of Senior Marketing Manager at TELUS. Leveraging her obsession with putting customers first and a knack for generating customer insights from data, Xin develops the portfolio’s end-to-end digital strategy spanning across campaigns, web, e-commerce, creative, and messaging that resonates with customers.

Xin has also likened herself to Curious George and spends her free time fulfilling her curiosity in fashion, culinary arts, travel, photography, and design by reading numerous publications, listening to audiobooks & podcasts, and watching MasterClass lessons.

Inder Gill
Inder Gill
Director, Vision Conference

Inder is a passionate marketer with 10+ years of experience in the XM and events field. She started her career off as a Brand Ambassador working with several agencies and diligently climbed up the corporate ladder at Inventa to ironically manage many of the accounts that she represented in the field. Her family of clients have included; Nintendo of Canada, BCLC, Recycle BC, Metro Vancouver, Subway, BC Lions, Cadillac Fairview, Emerald Health Therapeutics, Destination Victoria, Ivanhoe Cambridge, Granville Island Brewing and Swoop Airlines.

In her spare time, Inder co-manages her family’s property management business (a great side hustle) while fitting in travelling, going on “adventures” and being a book worm. She’s excited for the opportunity to share her skill set with aspiring marketers through the BCAMA and leverage her experience to shake things up at this year’s Vision Conference.