Board of Directors

Christian Westin is a marketing and organizational consultant, and faculty member at the Langara School of Management. He helps companies and students alike develop strategic thinking, research, and leadership skills.

Passionate about providing opportunities for the next generation, he sits on the Langara Marketing Department Program Advisory Committee, heading the Experiential Learning and Careers in Marketing group.

He led the effort to bring TEDx to Langara, successfully organizing a locally star-studded speaker lineup including former Vancouver mayor Sam Sullivan, Dragon’s Den success story Doug Burgoyne, and Terry McBride, CEO of YYoga and Nettwerk.

Christian is excited to take over the helm of BCAMA, having held a number of previous positions in the organization, including President-Elect, Vice President, Director of Sponsorship, and Sponsorship Manager.

During his upcoming presidential year, Christian will focus on further enhancing BCAMA’s organizational culture, developing programming to serve marketers in a wider range of roles and career stages, and connecting marketing with related fields, including tech, finance, HR, management, and sales.

Andrew is the Founder and Chief Executive Storyteller for BRANDSPANK Retailer Marketing — a retail consultancy & marketing agency that helps transform established organizations into modern brands by putting Omni-Channel into play, the right way.

As a retail marketing thought leader, Andrew is a regular contributor to influential sites including Retail Customer Experience. He’s also been a consistent on-air guest on the CBC and Global News, for retail and marketing related topics. Andrew has also served as marketing & branding judge for numerous local and out-of-country award shows—including the Prism Awards in Alaska, Pulse Awards in Seattle, and BIV PR & Marketing Awards in Vancouver.

As an award-winning marketing strategist Andrew as been instrumental in providing guidance and creating compelling stories for dozens of regional, national and international retail organizations for over 25 years. Prior to launching his agency, in 2002, he delved into the world of the ‘creative’ as a freelance copywriter for almost 5 years at various marketing boutiques and multi-national agencies.

Neal Chaudhary, MBA is a Partner at Deloitte with over 19 years of experience in Finance and Information Technology. He is the National Co-Leader for Deloitte’s Technology Advisory Practice in Canada and helps his clients make the most out of their technology investments. His extensive experience with Retail, E-commerce, POS, Corporate Performance Management (CPM) and Enterprise Resource Planning has helped companies solve complex business problems; from removing data silos and increased automation to helping global brands implement Omni-Channel retail solutions. He is a Chartered Professional Accountant (CPA) and Project Management Professional (PMP).

Ryan Hoye is an information technologist with the Vancouver Club. He understands the technological process in a business or operation, and helps organizations visualize their technological future and implement it to make it a reality.

Ryan is focused mostly on the integration of Apple products into businesses to make them leaner and more efficient. He has experience in bringing the state of the art from ten, twenty, and sometimes thirty years ago, into the present.

Dee works as a Marketing Consultant at MatchBox, a Vancouver based professional services company. She has over 15 years of B2B and B2C communications experience gained through living and working in global markets including EMEA and Southeast Asia.

Aside from her global marketing experience and technical know-how, she excels at creating  successful business opportunities and revenue-enhancing partnerships in multicultural, competitive, and fast paced environments.

Previously, Dee was the Regional Marketing Manager for Earls Restaurants responsible from the brand’s operations in USA and Eastern Canada. Her diverse industry experience includes roles such as Head of Marketing & PR and Assistant Director of Regional Marketing at Hilton Hotels Corporation.

Linda is a Digital Marketing Specialist at CREW Marketing Partners where she helps brands put together the best digital marketing strategy. On any given day she can be found setting up an online ad or email campaign, launching a website, optimizing content for search engines or reporting on analytics. She has almost a decade of digital marketing experience across agencies and in-house. At BCAMA, she will be leading the digital marketing strategy and execution to help build and grow BCAMA’s digital presence.

Kalina Donald, expert in Humanizing Experience, Co-Founder of Living Brand Result.

Kalina is an entrepreneur, a connector and a community builder. She is passionate about helping companies to thrive by focusing on the organization’s people, internally and externally.  When your people are inspired, happy and healthy – productivity skyrockets. With over 15 years in the People Strategy space, she has seen first-hand the gains to be had from inspired employees.

As someone who is constantly meeting new people, it’s a natural fit that Kalina is Director, Partnership and Sponsorship at BCAMA. She is a seasoned, experiential marketer, often linking people and organizations to create ‘wins’ for all parties.

Kalina is an active mother to young twin boys, and her family life keeps her centered and on purpose.

Susanne Lee, Upside Consulting, Management Consultant – Strategy and Projects

Susanne began her career in Marketing, having led communications, digital, brand, and program management with brands such as BC Hydro and GM. A lover of strategy, she was inspired by the potential to work at the “enterprise” level (read: large corporations).  She turned towards management consulting.  She has her own firm, where she leads business transformation with companies such as BC Hydro, WorkSafeBC, FortisBC etc. She focuses on the “people” side of projects, doing strategy, project management and change management.

Susanne chose the BCAMA inspired by her marketing roots, and she gravitates towards all the creative, talented, fun people and brands she gets to work with. She lives downtown, and is passionate about food, fashion, friends and fitness.

As the CEO of NativeAds.com, Jon is helping brands to tell stories online through native advertorial content and video. He has embraced out-of-the-box approaches to campaign design; he was early to employ both Augmented and Virtual Reality as mediums for online storytelling and onsite activations.

He leads the BCAMA experiential marketing event “MIX”, and sees it as a strategic opportunity to further harvest early adopters who push the limits of both technology and creativity to deliver truly immersive brand experiences.

Jon is an avid martial artist and enjoys applying the principles such as – lead by example –  in his professional career in order to inspire others to reach their full potential. Jon also moonlighted as a DJ for over 15 years, playing under the alias “JIAL-14” for various radio stations and nightclubs.

Since moving to Vancouver from Toronto in 2000, Tracey has built an impressive resume working with advertising agencies such as Cossette, Rethink and RMG Connect. She has a wealth of marketing, advertising, digital and direct response experience and has been instrumental at developing brand strategies and creating award winning campaigns for major brands that include TELUS, Bell, Intrawest, Tourism British Columbia, and more.

In addition to her agency experience, Tracey’s entrepreneurial spirit and passion for technology and start-ups motivated her to move client side where she led the creation of marketing strategies and branding for Local Garden, as well as spearheaded the set-up of an internal creative agency structure in her role as Director of Content and Creative Services at Hootsuite. She is currently the Marketing Director for Vancouver based tech start-up, Pendo, a one-stop online tool that helps landlords manage their rental properties.

Brittany is a Cannes Lions award-winning branded customer experience expert and the Director of Research & Branding for PH1 Media. Prior to that she spent the last decade working at agencies like Grey, Elvis, Wasserman + Partners, The&Partnership. She has worked with startups and international brands alike on research programmes, branding + identity, and marketing strategies. Most notably with Honda, TELUS, United Nations, Government of Canada, BCLC, ICBC and Destination BC. She has worked with several startups and organizations to identify future market fit and opportunities, including new technologies and strategies.

Over the past two years she has led design thinking and innovation workshops around the world, including in Rio De Janeiro, Bogota, Sao Paulo, Miami. Customer-centricity and research are at the core of the methodology and workshops she has created to help businesses succeed in crowded marketplaces.

Anne is a Lecturer, and past Chair, of the Marketing Department at Langara College. She started her career in the Marketing Department at CN Rail in Toronto. After moving to Vancouver with her family, she led the UBC MBA program. Anne expanded the brand by opening new programs in downtown Vancouver and Shanghai and launching marketing campaigns in India and Russia. She also led the program’s rebranding when the Faculty was renamed the Sauder School of Business.

With a lifelong interest in the Arts, Anne has been a Marketing Consultant to the Mendel Art Gallery and the Saskatchewan Arts Board. She is a proud supporter of UBC Opera.

A season pass holder at Big White Ski Resort, Anne is optimistic she will earn her “100 Ski Days” pin this season!

Virginia MacKay is a Senior Marketing Manager at TELUS. Canadian born and raised, Virginia has spent much of her career in Australia building leading global and national brands including IKEA, Disney Interactive Studios, and realestate.com.au (Australia’s No.1 property site). Her broad marketing experience covers digital, brand strategy, marketing communications, and content. Uncovering what makes people tick is why she loves this profession.

As Director of the Education Series, Virginia is focused on helping marketers at all levels of their career master core capabilities as well as gain practical tools to stay ahead of industry changes.

Virginia holds a Bachelor of Science & Business from the University of Waterloo, as well as a Master of Marketing from Australia’s Curtin University. A new-comer to B.C., Virginia loves all things outdoors with her family.