Blog

5 Keys to Event Marketing Success

December 8, 2017

These days, an event is no longer just about logistics. It’s now more about the promotion and how many people you reach. Gone are the days when we sent paper invitations by mail or even cold-called to get attendees – these efforts are often a waste of time and money. Successful events are now promoted Read More

Future Role of Marketer: an interview with Cameron Uganec of Bench

November 29, 2017

As the role(s) of marketing change, adaptability will be a necessity as marketers and employers adjust to new technologies and market conditions. Yet, the fundamental core of who a marketer must strive to be —an authentic relationship builder who wants to improve the entire customer experience— will not change. Read More

Future Role of Marketer: an interview with Crystal Henrickson of Talent Collective

November 20, 2017

While marketing leaders are stressed about filling positions and meeting targets, Vancouver-based career coach Crystal Henrickson of Talent Collective is focused on the industry challenge of retaining and maximizing talent. She views team engagement and culture as one of the major challenges facing organizations in the future, as the role of the marketer shifts. This Read More

Top 5 Differences Between Marketing to Millennials vs. Older Generations

November 1, 2017

“Millennials differ from other generations in almost every way.” This is what a recent US Census report concluded. This generation of individuals born between 1985 and 2000 reflects the major changes that have been happening in society since the economic focus moved from working to knowledge. But, how does this affect marketing? In this article, Read More

Marketer of the Year 2017

October 15, 2017

The Marketer of the Year is a prestigious award and gala event organized every year by BCAMA. This award recognizes the most outstanding marketing strategies in BC. With 47 years of history, behind it, the Award Gala 2017, which will be held from 5 pm to 9:30 pm on Wednesday, October 18, 2017, is bound Read More

Thought Leadership Event Next Week

November 8, 2016

Join us, and other forward-thinking marketers, on Thursday November 17th to fully understand the ins and outs of Omni-Channel—one of the most talked about and least understood aspects in marketing today.  Omni-Channel is defined as a multi-channel sales approach that provides the customer with a true continuity of experience. Whether shopping online from a desktop, Read More

Marketing Excellence Award Winners Announced at BCAMA Marketer of the Year Gala

October 20, 2016

VANCOUVER, BRITISH COLUMBIA – It was a celebratory night complete with cocktail dresses and bow ties for the 46th annual BCAMA Marketer of the Year Awards at the Westin Bayshore Hotel on October 19, 2016. The gala – emceed by local radio host Karen Khunkhun and Global BC senior meteorologist Kristi Gordon – is considered Read More

What you need to know about 360 videos on Facebook and YouTube

October 10, 2016

The next big thing in social media and online storytelling just might be 360 videos, which are videos created by camera systems that simultaneously capture all 360 degrees of a scene. Imagine a panorama photo taken on the iPhone; however, this is a video that covers all 360 angles, rather than a photo. Read More

The ABCs & WTFs Of Marketing Automation

September 12, 2016

  In addition to being one of the most talked about and hyped aspects within our industry, these days, Marketing Automation also represents one of the most legitimate opportunities for building relationships with customers, clients & prospects. The key, however, is in finding that sweet spot between becoming more efficient across multiple marketing platforms AND Read More

BCAA Wins Big in 46th Annual Marketer of the Year Awards

September 1, 2016

British Columbia’s Leading Marketing Association Announces Year’s Best Integrated Marketing Campaign VANCOUVER, BRITISH COLUMBIA — The BC Chapter of the American Marketing Association (BCAMA), today announced that BCAA has won the esteemed “Marketer of the Year” award for 2016. This award recognizes outstanding integrated marketing strategy in the province of British Columbia. BCAA was selected Read More