Create Meaningful Brand Experiences: an Interview with Sally Parrott (VP Marketing, Aritzia)

April 17, 2018

Author: Arpy Dragffy Why do companies so often forget that marketing and ecommerce should simply be an extension of what customers love about a brand’s in-person experience? Sally Parrott is the Vice President of Marketing at Aritzia, and has made a career from helping top organizations create brand experiences that are customer-centric. Over her 20 Read More

Small Businesses Benefit from Survey Research Analytics

March 29, 2018

Surveys have become an essential item in the tool belt of online marketing experts over the past decade. As the internet has made it very easy for companies to survey their prospective customers, there is no reason why you shouldn’t take advantage of this. Surveys benefit small businesses in two ways: surveys show customers that Read More

2017 Canadian Social Media Insights

March 21, 2018

Insights West’s Canadian Social Media Monitor highlights key trends in the social media landscape for Canadian marketers. This year’s study aims to uncover trends in: • USAGE – Consumer usage of social media channels. • MOMENTUM – Which social media platforms are gaining in use and which ones are losing ground. • DEMOGRAPHICS – Subgroup differences Read More

5 Winning Market Research Tactics for 2018

March 16, 2018

Now that we have reached the end of 2017, it’s time to start creating a marketing strategy for the New Year. Should you stay on the same course or make changes? We’re going to look at 5 winning market research tactics that will help you in 2018: Create Personalized Content to Create Unique Customer Experiences Read More

Marketing Conference To Feature International Advertising Guru

March 15, 2018

In a world where marketing managers are constantly trying to race against time and technology to deliver meaningful results for clients, a day-long conference in Vancouver aims to highlight the latest leadership tactics and strategies for marketing success. Read More

Top 5 Tips to Boost Your Instagram Reach

February 4, 2018

Instagram has been growing as a powerful tool for online marketing. However, just setting up a business account and sharing content in this type of social media is not enough to guarantee your prosperity. Read More

Top 4 Reasons Why SEO Is Important For Your Business

February 4, 2018

Search engine optimization (SEO) refers to digital marketing tactics that increase a website’s ranking on major search engines such as Bing and Google by improving a website’s on-site and off-site elements. Read More

What is Search Engine Optimization (SEO) and its Benefits

January 26, 2018

What is Search Engine Optimization (SEO)? SEO, which is popularly known as Search Engine Optimization, is defined as the method and technique of gaining more website traffic through free, organic or natural search results on search engines such as Google and Bing. SEO assists search engines to better discover and rank your website higher than Read More

Agency Outlooks and Insights: an interview with Andrew Bailey of The&Partnership

January 19, 2018

Before Andrew Bailey was named one of Ad Age’s Top 40 under 40, and before he became the CEO of The&Partnership North America, he grew up in Ontario. Today, leading offices in New York, Toronto, Montreal, and Vancouver, he is responsible for clients like the Wall Street Journal and TELUS. He believes that while much Read More

7 Essential Tips to Create a Successful E-Commerce Website

December 21, 2017

Did you know that 97% of e-commerce businesses fail? That’s the shocking but true reality of online commerce. One of the biggest challenges that prevents success in e-commerce is the website itself. So, to build a successful online store that retains traffic and convert visitors into buyers, keep reading! Selling online brings brand competition to Read More