Blog

6 Tips for Improving Your Marketing Interviews

March 30, 2022

The ability to conduct an effective interview is underappreciated in marketing. That’s a shame because interviews form the foundation of so many marketing activities. After all, marketers interview people all the time... Read More

6 Simple SEO Tips to Boost Your Website Search Ranking for 2022

March 23, 2022

With 2022 on the way and lots of things continuing to change in the world, search engine optimization, or SEO, remains a critical aspect of a company’s overall digital marketing. SEO helps a website appear higher on search results when their target audience is searching for products or services related to the company. This is Read More

3 SEO Backlink Audit Tips Every Company Should Use

January 11, 2022

A backlink refers to a link from an external website to another website. For example, if website A includes a link on its website which links to website B, the link is considered a backlink for website B. The number of backlinks a website earns remains a top factor in search ranking. The more quality Read More

4 Digital Marketing Trends Retailers Should Expect in 2022

December 15, 2021

The turn of a new year brings new opportunities for innovation and for capitalizing on new digital marketing trends. 2022 comes with vast opportunities for retailers to strengthen their brand, engage with customers, and take their businesses to new heights. Here are four digital marketing trends that retailers can leverage for their business. 1. Rise Read More

5 Best Digital Marketing Certificates in 2022

December 4, 2021

In the world digital marketing, certificates and recommendations are still valuable at every turn of your career. They are written proof of eligibility and your commitment to your field of work. Read More

4 Practical SEO Tips to Improve Your eCommerce Store’s Search Ranking During the Holidays 2021

October 22, 2021

The holiday season is coming up and consumers are already on the lookout for the perfect gifts. This is a critical time for retailers and brands to maximize sales and further business growth. One effective marketing approach is using search engine optimization, commonly known as SEO, to improve the webpage visibility of your products or Read More

4 Tips for Competitor SEO Analysis

September 23, 2021

Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all Read More

President’s Blog

September 8, 2021

A marketer’s first memories Do you remember the day you decided to pursue a career in marketing?  I do. I was working for a commercial real estate company as an executive assistant. My job was to fetch coffee and tea and order catered lunches for a group of senior executives who were meeting to discuss Read More

Demographics are not the default: Try looking at psychographics instead

August 30, 2021

Demographics are common population categories often used by marketers to talk about their target markets or plan campaigns. These categories include factors like age, generation, gender, ethnicity, income and education. The term itself has Greek origins and dates back to the late 16th century when census collectors and hospitals used it to track mortality rates. Read More

Mindful Marketing Retreats, Here In BC

August 26, 2021

What’s better than being part of a killer marketing strategy session where you plan out your goals and roadmap for the year ahead? Local brand marketing strategist and yoga instructor, Annabelle King is about to launch Mindful Marketing Retreats just a short hop, skip and jump away from Vancouver, on the idyllic Bowen Island. Read More