Should you still be using Facebook ads? Yes!

October 18, 2018

Are all your peers raving about how using Facebook as a marketing tool has helped transform their business? If so, they are probably correct, even though (with the latest news about Facebook and data breaches), many companies have likely double-checked their digital marketing spend for the coming year. With so many businesses doing that – Read More

How to use big data and analytics to improve marketing ROI

October 2, 2018

In a world where we can purchase a home entertainment system with the click of a button or order season tickets for our favourite hockey team through social media, marketing is at a turning point. As a result, marketers have access to more data than ever before. But now that they have it, what’s the Read More

Five Design Tools for the Non-Designer Marketer

August 30, 2018

Whether you are a recently graduated marketer or a well-seasoned marketing director, there are some essential design tools that every non-designing marketer should have on hand to mock-up an idea, manipulate a photograph, or create an image. You might need to design occasionally in your position or to do some quick edits, or you might Read More

Are you the Passenger or the Driver: Who Controls a Brand

August 15, 2018

Who is in the driver’s seat? Have you ever thought about who really controls a brand, its conception, production, sales, expansion, imagery, etc. A brand’s product or service has a life cycle that is divided into four stages: introduction, growth, maturity and decline. So who controls these stages? Is it the company, the brand manager, Read More

Putting Customers at the Centre of your Brand Story: Interview with Russ Rickey (Strategy Director, Critical Mass)

May 2, 2018

While we may rarely buy them any more, magazines have been the iconic form of marketing. Their beautiful full spread ads and enticing advertorials presented brands as must-haves. And the banners excited us about new products. Marketing has long been about brands telling consumers what they should expect from them, only now the medium has Read More

Marketing Event Will Explore “The Deeper Why?”

April 17, 2018

In 2018, marketers are overwhelmed with choice, demands and expectations. How does one focus on what matters? That question, and the answers it evokes, will be discussed in detail at this year’s VISION 2018 marketing conference, on May 10th 2018. Read More

Create Meaningful Brand Experiences: an Interview with Sally Parrott (VP Marketing, Aritzia)

April 17, 2018

Author: Arpy Dragffy Why do companies so often forget that marketing and ecommerce should simply be an extension of what customers love about a brand’s in-person experience? Sally Parrott is the Vice President of Marketing at Aritzia, and has made a career from helping top organizations create brand experiences that are customer-centric. Over her 20 Read More

Small Businesses Benefit from Survey Research Analytics

March 29, 2018

Surveys have become an essential item in the tool belt of online marketing experts over the past decade. As the internet has made it very easy for companies to survey their prospective customers, there is no reason why you shouldn’t take advantage of this. Surveys benefit small businesses in two ways: surveys show customers that Read More

2017 Canadian Social Media Insights

March 21, 2018

Insights West’s Canadian Social Media Monitor highlights key trends in the social media landscape for Canadian marketers. This year’s study aims to uncover trends in: • USAGE – Consumer usage of social media channels. • MOMENTUM – Which social media platforms are gaining in use and which ones are losing ground. • DEMOGRAPHICS – Subgroup differences Read More

5 Winning Market Research Tactics for 2018

March 16, 2018

Now that we have reached the end of 2017, it’s time to start creating a marketing strategy for the New Year. Should you stay on the same course or make changes? We’re going to look at 5 winning market research tactics that will help you in 2018: Create Personalized Content to Create Unique Customer Experiences Read More