Blog

Thought Leadership Series May 28 Recap

June 7, 2020

Since the onset of the COVID-19 pandemic, local and international brands alike have been facing unprecedented challenges in adapting to the “new normal”. Many brands have been pivoting their marketing and messaging strategy to not only stay relevant but in some cases, to stay in business. On May 28th, we were joined by Steve Mossop- Read More

5 Digital Marketing Tactics For Canadian Small Businesses

May 14, 2020

To combat the current tough market, many businesses are attempting different marketing tactics to maximize their sales. Here are 5 digital marketing tactics that some small businesses are gaining positive results from. Read More

Mindstate Marketing in Uncertain Times

May 7, 2020

Did you miss the last BCAMA Virtual Education Series on Mindstate Marketing in Uncertain Times? Fear not, we have you covered with a summary of the hour-long webinar led by William Leach. TThe COVID-19 pandemic has flipped our lives upside down in a matter of weeks and our anxiety levels are at their peak over Read More

5 Free Online Marketing Courses to Build New Skills

May 3, 2020

Have you had way too much time on your hands lately? Maybe you’re a new grad marketer on the job search like me. Maybe you have been furloughed or laid off. Maybe you are working from home but feel stagnant. The times we are experiencing now are unlike anything we have seen, and it’s okay Read More

BCAMA’s 2019 Association Research Survey

November 24, 2019

The BCAMA is committed to developing and nurturing the BC Marketing Community. We'd love to hear from marketers across the province. Take the 2019 survey! Read More

4 Custom Alerts You Should Create in Google Analytics

November 19, 2019

Custom alerts are notifications regarding your Google Analytics account, based on conditions you have created. For example, you can set up a custom alert when the number of sessions exceeds a certain number. This will let you know if there’s a sudden drastic increase in visits to your website, which could be due to hackers Read More

BC Hydro named Marketer of the Year by the BC Chapter of the American Marketing Association

September 23, 2019

September 19, 2019, VICTORIA, BC – BC Hydro’s digital-first marketing strategy has won them the Marketer of the Year award by the BC Chapter of the American Marketing Association (BCAMA). According to the BCAMA, BC Hydro’s integrated marketing strategy embraced digital marketing techniques that resulted in a robust data driven approach towards achieving business objectives. Read More

3 Effective Ways to Perform Market Research Using Google Trends

August 4, 2019

Google Trends shows data such as search volume trends of specific queries during a set time frame and in a defined geographic area. Marketers can use these insights to learn about the latest consumer search trends, currently popular products and services, and the popularity of competing brands. Here are three ways to perform market research Read More

Amazing Experiences Drive Amazing Content

June 11, 2019

We’ve all felt goosebumps while watching the magic of a ‘surprise and delight’ moment. Why do we take the time to watch, retain and then share these moments on our social media channels? Likely because they are entertaining and authentic and they connect with us on an emotional level. Although not a new concept, experiential Read More

How to optimize your Instagram Page

February 25, 2019

Your Instagram page tells the story of a brand, and you are the director of the narrative. So, how can you optimize your Instagram page to achieve a standing ovation? Read More