Blog
May 17, 2018
3 KPIs That Every Marketer Should Use to Measure Their Marketing Campaigns
Establishing relevant key performance indicators (KPIs) is crucial in helping marketers achieve marketing success. KPIs allow marketers to measure a marketing campaign’s performance and, more importantly, to identify opportunities for improvements. An improvement could be reducing the bidding cost for a search keyword because the cost is relatively too high, or pausing a specific display Read MoreWhat’s Happening With Cannabis Edibles, Extracts & Topicals
February 1, 2019
Edible cannabis and other new forms of cannabis will be legal on October 17, 2019, according to the current Cannabis Act.[1] The "burning" question that has been on everyone's mind is how these new forms of cannabis will be regulated. Read MoreWant to Perform a Technical SEO Audit: Use These 3 Tools
January 11, 2019
While digital marketing continues to change and new digital channels continue to emerge, search engine optimization (SEO) remains a critical aspect of the digital presence of any business. There are several techniques to optimize a website’s ranking on major search engines such as Google and Bing, and one of the most effective ways is improving Read MoreHow to Utilize Hootsuite’s New Instagram Posting Feature
November 22, 2018
If you are a media manager of a business, posting manually to Instagram could be a tedious and time-consuming task in the past. Now, however, the long-awaited feature that social media managers have been waiting for has been launched: Hootsuite now allows users with an Instagram business account to directly post images to Instagram. This Read MoreA Picture is Worth a Thousand Words: The Importance of Visual Communication in Marketing
November 5, 2018
Why is visual communication a significant aspect of marketing? Scientifically, the human brain is wired to respond to visuals. Coupled with this is the continuous cultural shift in communication—society has been broadening its communication methods from verbal and text-based modes to text with image or pure visual communication. Television commercials, online banner ads and social Read MoreShould you still be using Facebook ads? Yes!
October 18, 2018
Are all your peers raving about how using Facebook as a marketing tool has helped transform their business? If so, they are probably correct, even though (with the latest news about Facebook and data breaches), many companies have likely double-checked their digital marketing spend for the coming year. With so many businesses doing that – Read MoreHow to use big data and analytics to improve marketing ROI
October 2, 2018
In a world where we can purchase a home entertainment system with the click of a button or order season tickets for our favourite hockey team through social media, marketing is at a turning point. As a result, marketers have access to more data than ever before. But now that they have it, what’s the Read MoreFive Design Tools for the Non-Designer Marketer
August 30, 2018
Whether you are a recently graduated marketer or a well-seasoned marketing director, there are some essential design tools that every non-designing marketer should have on hand to mock-up an idea, manipulate a photograph, or create an image. You might need to design occasionally in your position or to do some quick edits, or you might Read MoreAre you the Passenger or the Driver: Who Controls a Brand
August 15, 2018
Who is in the driver’s seat? Have you ever thought about who really controls a brand, its conception, production, sales, expansion, imagery, etc. A brand’s product or service has a life cycle that is divided into four stages: introduction, growth, maturity and decline. So who controls these stages? Is it the company, the brand manager, Read MorePutting Customers at the Centre of your Brand Story: Interview with Russ Rickey (Strategy Director, Critical Mass)
May 2, 2018
While we may rarely buy them any more, magazines have been the iconic form of marketing. Their beautiful full spread ads and enticing advertorials presented brands as must-haves. And the banners excited us about new products. Marketing has long been about brands telling consumers what they should expect from them, only now the medium has Read MoreMarketing Event Will Explore “The Deeper Why?”
April 17, 2018
In 2018, marketers are overwhelmed with choice, demands and expectations. How does one focus on what matters? That question, and the answers it evokes, will be discussed in detail at this year’s VISION 2018 marketing conference, on May 10th 2018. Read More