4 Digital Marketing Trends Retailers Should Expect in 2022

December 15, 2021

The turn of a new year brings new opportunities for innovation and for capitalizing on new digital marketing trends. 2022 comes with vast opportunities for retailers to strengthen their brand, engage with customers, and take their businesses to new heights. Here are four digital marketing trends that retailers can leverage for their business. 1. Rise Read More

5 Best Digital Marketing Certificates in 2022

December 4, 2021

In the world digital marketing, certificates and recommendations are still valuable at every turn of your career. They are written proof of eligibility and your commitment to your field of work. Read More

4 Practical SEO Tips to Improve Your eCommerce Store’s Search Ranking During the Holidays 2021

October 22, 2021

The holiday season is coming up and consumers are already on the lookout for the perfect gifts. This is a critical time for retailers and brands to maximize sales and further business growth. One effective marketing approach is using search engine optimization, commonly known as SEO, to improve the webpage visibility of your products or Read More

4 Tips for Competitor SEO Analysis

September 23, 2021

Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all Read More

President’s Blog

September 8, 2021

A marketer’s first memories Do you remember the day you decided to pursue a career in marketing?  I do. I was working for a commercial real estate company as an executive assistant. My job was to fetch coffee and tea and order catered lunches for a group of senior executives who were meeting to discuss Read More

Demographics are not the default: Try looking at psychographics instead

August 30, 2021

Demographics are common population categories often used by marketers to talk about their target markets or plan campaigns. These categories include factors like age, generation, gender, ethnicity, income and education. The term itself has Greek origins and dates back to the late 16th century when census collectors and hospitals used it to track mortality rates. Read More

Mindful Marketing Retreats, Here In BC

August 26, 2021

What’s better than being part of a killer marketing strategy session where you plan out your goals and roadmap for the year ahead? Local brand marketing strategist and yoga instructor, Annabelle King is about to launch Mindful Marketing Retreats just a short hop, skip and jump away from Vancouver, on the idyllic Bowen Island. Read More

5 International SEO Tips for Targeting a Particular Country

July 21, 2021

The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor in New York can train clients in Kelowna online. Read More

The Best Newsletters to Subscribe to for Marketers

July 11, 2021

How many emails did you get today? In this modern world of attention-seeking brands and businesses, it’s important to stand out from the crowd. We personally feel that email newsletters are still extremely valuable (hey, you probably got here through our newsletter) if the content is good. So we’ve put together a list of 6 Read More

Level Up Mentorship Program

July 6, 2021

BCAMA’s new mentorship program, Level Up, has literally been changing lives. The program was conceived as a way to develop more of the best kinds of leaders, leaders who care about people. Now that our first cohort is coming to a close, we sat down with one mentor-mentee pair to ask them about their experience. Read More