Blog

6 Most Important Marketing Tips for New Entrepreneurs During the Pandemic

March 13, 2021

The last 12 months certainly disrupted the peace all around the globe. This is the dawn of a new wave of entrepreneurs, and history tells us that during adversity, many wonderful stories emerge. Read More

Top Sites for Marketing Job Hunting

January 11, 2021

The new year has arrived and, for most of us, we might be looking to make certain significant changes in our lives. We’re here to make your job search much easier with this convenient list of the best places to look for marketing roles. Read More

9 Brilliant Modern Holiday Marketing Campaigns Worth A Look

December 14, 2020

T’is the season to get your marketing creative juices flowing, with just a little bit of inspiration from the trailblazing efforts of others. Read on for 9 brilliant holiday marketing campaigns. Read More

Q&A with Nikki Hedstrom

October 21, 2020

Once a month we do a Q&A with a senior marketer in BC. Our series on interviews with senior marketers across BC continues with Nikki Hedstrom, COO of Smak Impact Agency and Director of Sponsorship with BCAMA. What was your first marketing job? My first marketing job was at Newad as the receptionist/executive assistant to Read More

Q&A with Rebecca McMillan

October 5, 2020

Once a month we do a Q&A with a senior marketer in BC. To kick things off, we’re starting with one of our very own. Rebecca McMillan 2020/2021, BCAMA President | VP & GM at Camp Pacific My very first marketing job might just have been for myself at age 11 when I made flyers Read More

Welcome Message from Rebecca McMillan, 2020-21 BCAMA President

September 26, 2020

Dear BCAMA members and community, We’re excited to commence another year for the British Columbia Chapter of the American Marketing Association (BCAMA). This year marks our 65th Anniversary year! In a way, we feel that this year allows us the flexibility to try new things and push ourselves to become more innovative as we adapt Read More

Thought Leadership Series May 28 Recap

June 7, 2020

Since the onset of the COVID-19 pandemic, local and international brands alike have been facing unprecedented challenges in adapting to the “new normal”. Many brands have been pivoting their marketing and messaging strategy to not only stay relevant but in some cases, to stay in business. On May 28th, we were joined by Steve Mossop- Read More

5 Digital Marketing Tactics For Canadian Small Businesses

May 14, 2020

To combat the current tough market, many businesses are attempting different marketing tactics to maximize their sales. Here are 5 digital marketing tactics that some small businesses are gaining positive results from. Read More

Mindstate Marketing in Uncertain Times

May 7, 2020

Did you miss the last BCAMA Virtual Education Series on Mindstate Marketing in Uncertain Times? Fear not, we have you covered with a summary of the hour-long webinar led by William Leach. TThe COVID-19 pandemic has flipped our lives upside down in a matter of weeks and our anxiety levels are at their peak over Read More

5 Free Online Marketing Courses to Build New Skills

May 3, 2020

Have you had way too much time on your hands lately? Maybe you’re a new grad marketer on the job search like me. Maybe you have been furloughed or laid off. Maybe you are working from home but feel stagnant. The times we are experiencing now are unlike anything we have seen, and it’s okay Read More