President’s Blog

September 8, 2021

A marketer’s first memories Do you remember the day you decided to pursue a career in marketing?  I do. I was working for a commercial real estate company as an executive assistant. My job was to fetch coffee and tea and order catered lunches for a group of senior executives who were meeting to discuss Read More

Demographics are not the default: Try looking at psychographics instead

August 30, 2021

Demographics are common population categories often used by marketers to talk about their target markets or plan campaigns. These categories include factors like age, generation, gender, ethnicity, income and education. The term itself has Greek origins and dates back to the late 16th century when census collectors and hospitals used it to track mortality rates. Read More

Mindful Marketing Retreats, Here In BC

August 26, 2021

What’s better than being part of a killer marketing strategy session where you plan out your goals and roadmap for the year ahead? Local brand marketing strategist and yoga instructor, Annabelle King is about to launch Mindful Marketing Retreats just a short hop, skip and jump away from Vancouver, on the idyllic Bowen Island. Read More

5 International SEO Tips for Targeting a Particular Country

July 21, 2021

The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor in New York can train clients in Kelowna online. Read More

The Best Newsletters to Subscribe to for Marketers

July 11, 2021

How many emails did you get today? In this modern world of attention-seeking brands and businesses, it’s important to stand out from the crowd. We personally feel that email newsletters are still extremely valuable (hey, you probably got here through our newsletter) if the content is good. So we’ve put together a list of 6 Read More

Level Up Mentorship Program

July 6, 2021

BCAMA’s new mentorship program, Level Up, has literally been changing lives. The program was conceived as a way to develop more of the best kinds of leaders, leaders who care about people. Now that our first cohort is coming to a close, we sat down with one mentor-mentee pair to ask them about their experience. Read More

How Doing Yoga Can Make You a Better Marketer

June 21, 2021

Do you want to be a better marketer? Are you ready to up your game and take your career to the next level? What’s the secret? YOGA! Now hear me out before you start saying typical West Coast solution. True, there is a lot of yoga here—companies, studios, clothing—but if you don’t practice yoga (if Read More

5 Trending Consumer Stats And What They Mean to Marketers

June 7, 2021

The global health crisis has drastically accelerated digital transformation for many brands and it has changed how consumers shop. Consumers are doing online searches prior to shopping in-person more often; they are relying on online channels to discover top products or perform product research. Changes in consumer shopping behaviours ultimately shift how businesses should market Read More

Marketing Agile Starter Pack: 3 Fail-Safe Mechanisms to Try

May 24, 2021

You have probably heard of the terms “agile” and “scrum”, but what do they really mean? Do they really work? Usually it is someone who is deep in the IT sector who is raving about them, and about how well their department is doing. How can these concepts be successfully migrated over to marketing? This Read More

6 SEO Tips for WooCommerce

May 10, 2021

With approximately 35% of all eCommerce websites powered by WooCommerce, this eCommerce plugin is one of the most robust and dynamic eCommerce platforms in the market! WooCommerce is an open-source eCommerce plugin built for WordPress that allows you to develop an aesthetically-pleasing and versatile online shop on WordPress. Moreover, WooCommerce lets you use the robust Read More