Blog

Fernando Machado

July 22, 2022

Modern marketers are faced with a complex business landscape. They have many different products, industries, personas, and geographic locations to consider. And, unfortunately, it’s rare that a single piece of messaging appeals equally to all audiences. Read More

8 Components of Effective Messaging

July 15, 2022

Modern marketers are faced with a complex business landscape. They have many different products, industries, personas, and geographic locations to consider. And, unfortunately, it’s rare that a single piece of messaging appeals equally to all audiences. Read More

Unplugged Chats with BC’s Best Marketers

July 13, 2022

In this new series, we sit down with the movers and shakers of BC’s marketing industry. The brand-builders, recruitment specialists, up-and-comers, growth hackers and everything in between. Read More

5 Effective Law Firm SEO Tips 2022

July 4, 2022

Search engine optimization, commonly known as SEO, is a digital marketing approach that helps websites appear higher on search results for specific search terms. For example, a law firm can use SEO to help its elder law lawyers or commercial real estate lawyers’ pages appear higher in search results for keywords such as “real estate Read More

Use Storytelling to Transform Your Marketing Messages

May 15, 2022

The best marketers are great storytellers. They don’t bore their audience with long lists of features and benefits. Instead, they craft compelling narratives that spark curiosity and elicit an emotional reaction. Place your prospects and customers at the centre of your storytelling and show them how you can help them reach their “happily ever after.”    Read More

How to Integrate Google Analytics 4 with WooCommerce

May 4, 2022

Google Analytics is a Google-powered analytics tool that lets you track website behaviours, interactions, and sales. WooCommerce is an open-source ecommerce plugin for WordPress. It is designed for use by small to large-sized online merchants. You can integrate Google Analytics with WooCommerce to track both online purchases and website activities all in one Google Analytics Read More

4 Features in Google Analytics That Every Marketer Should Know

April 18, 2022

Google Analytics 4 (GA4) is the latest version of Google Analytics. It will replace its predecessor, Universal Analytics (UA). Google announced that Universal Analytics will stop processing new hits starting from July 1, 2023, which means that Universal Analytics will stop collecting data on that date. All users who want to continue to use Google Read More

6 Tips for Improving Your Marketing Interviews

March 30, 2022

The ability to conduct an effective interview is underappreciated in marketing. That’s a shame because interviews form the foundation of so many marketing activities. After all, marketers interview people all the time... Read More

6 Simple SEO Tips to Boost Your Website Search Ranking for 2022

March 23, 2022

With 2022 on the way and lots of things continuing to change in the world, search engine optimization, or SEO, remains a critical aspect of a company’s overall digital marketing. SEO helps a website appear higher on search results when their target audience is searching for products or services related to the company. This is Read More

3 SEO Backlink Audit Tips Every Company Should Use

January 11, 2022

A backlink refers to a link from an external website to another website. For example, if website A includes a link on its website which links to website B, the link is considered a backlink for website B. The number of backlinks a website earns remains a top factor in search ranking. The more quality Read More