Blog

Four Google Analytics 4 Tips and Tricks for 2023

January 23, 2023

With Google Analytics sunsetting Universal Analytics starting July 1st, 2023, it’s imperative that businesses migrate to Google Analytics 4 (GA4) as soon as possible so companies can start collecting data using the all-new Google Analytics right away and become familiar with the GA4 interface. To help you get started on GA4 migration and setup, here Read More

Challenges with Marketing Measurement and Metrics

December 10, 2022

It’s not surprising that there are many challenges with measurement and metrics, especially when trying to navigate inclusive market research in the space. Read More

8 Principles for Applying Authentically Inclusive Marketing

December 10, 2022

In recent years, what many brands, media, and marketing professionals have realized is this: Consumers are looking for – and expecting – diverse, socially responsible, and inclusive marketing. Read More

Fernando Machado

July 22, 2022

Modern marketers are faced with a complex business landscape. They have many different products, industries, personas, and geographic locations to consider. And, unfortunately, it’s rare that a single piece of messaging appeals equally to all audiences. Read More

8 Components of Effective Messaging

July 15, 2022

Modern marketers are faced with a complex business landscape. They have many different products, industries, personas, and geographic locations to consider. And, unfortunately, it’s rare that a single piece of messaging appeals equally to all audiences. Read More

Unplugged Chats with BC’s Best Marketers

July 13, 2022

In this new series, we sit down with the movers and shakers of BC’s marketing industry. The brand-builders, recruitment specialists, up-and-comers, growth hackers and everything in between. Read More

5 Effective Law Firm SEO Tips 2022

July 4, 2022

Search engine optimization, commonly known as SEO, is a digital marketing approach that helps websites appear higher on search results for specific search terms. For example, a law firm can use SEO to help its elder law lawyers or commercial real estate lawyers’ pages appear higher in search results for keywords such as “real estate Read More

Use Storytelling to Transform Your Marketing Messages

May 15, 2022

The best marketers are great storytellers. They don’t bore their audience with long lists of features and benefits. Instead, they craft compelling narratives that spark curiosity and elicit an emotional reaction. Place your prospects and customers at the centre of your storytelling and show them how you can help them reach their “happily ever after.”    Read More

How to Integrate Google Analytics 4 with WooCommerce

May 4, 2022

Google Analytics is a Google-powered analytics tool that lets you track website behaviours, interactions, and sales. WooCommerce is an open-source ecommerce plugin for WordPress. It is designed for use by small to large-sized online merchants. You can integrate Google Analytics with WooCommerce to track both online purchases and website activities all in one Google Analytics Read More

4 Features in Google Analytics That Every Marketer Should Know

April 18, 2022

Google Analytics 4 (GA4) is the latest version of Google Analytics. It will replace its predecessor, Universal Analytics (UA). Google announced that Universal Analytics will stop processing new hits starting from July 1, 2023, which means that Universal Analytics will stop collecting data on that date. All users who want to continue to use Google Read More