Blog

Marketer of the Year 2017

October 15, 2017

The Marketer of the Year is a prestigious award and gala event organized every year by BCAMA. This award recognizes the most outstanding marketing strategies in BC. With 47 years of history, behind it, the Award Gala 2017, which will be held from 5 pm to 9:30 pm on Wednesday, October 18, 2017, is bound Read More

Thought Leadership Event Next Week

November 8, 2016

Join us, and other forward-thinking marketers, on Thursday November 17th to fully understand the ins and outs of Omni-Channel—one of the most talked about and least understood aspects in marketing today.  Omni-Channel is defined as a multi-channel sales approach that provides the customer with a true continuity of experience. Whether shopping online from a desktop, Read More

Marketing Excellence Award Winners Announced at BCAMA Marketer of the Year Gala

October 20, 2016

  VANCOUVER, BRITISH COLUMBIA – It was a celebratory night complete with cocktail dresses and bow ties for the 46th annual BCAMA Marketer of the Year Awards at the Westin Bayshore Hotel on October 19, 2016. The gala – emceed by local radio host Karen Khunkhun and Global BC senior meteorologist Kristi Gordon – is Read More

The ABCs & WTFs Of Marketing Automation

September 12, 2016

  In addition to being one of the most talked about and hyped aspects within our industry, these days, Marketing Automation also represents one of the most legitimate opportunities for building relationships with customers, clients & prospects. The key, however, is in finding that sweet spot between becoming more efficient across multiple marketing platforms AND Read More

BCAA Wins Big in 46th Annual Marketer of the Year Awards

September 1, 2016

British Columbia’s Leading Marketing Association Announces Year’s Best Integrated Marketing Campaign VANCOUVER, BRITISH COLUMBIA — The BC Chapter of the American Marketing Association (BCAMA), today announced that BCAA has won the esteemed “Marketer of the Year” award for 2016. This award recognizes outstanding integrated marketing strategy in the province of British Columbia. BCAA was selected Read More

3 reasons why you should be part of the 2016 Marketing Excellence Awards

August 8, 2016

Author: Tiffany Lau Be recognized as one of the best  For 46 years, BCAMA, the province’s largest marketing association, has awarded BC-based marketers for their outstanding achievements. The Marketer of the Year and Marketing Excellence Awards, which are all highly esteemed, are carefully selected by a panel of judges who themselves represent top marketing talent across Read More

Top 10 Free Marketing Tools in 2016

July 27, 2016

  Technology has made marketing completely digital, this means businesses now have a larger platform to advertise their services. Although many marketing tools require a budget, there a few that can be used for free. Here are the best free marketing tools: IFTTT This robust marketing tool allows the user to create logic recipes made Read More

The Top Five Best Guerrilla Marketing Techniques of 2016

June 26, 2016

By: Arturo Bustillos Guerrilla marketing campaigns have only one purpose. They are designed to make your business more money by attracting more potential clients and therefore more sales by doing something extraordinary that captures the eye and the dollar of your target audience. These five guerrilla marketing techniques have been proven to be the most successful Read More

Trade Show Furniture – Purchase vs. Rental

June 26, 2016

Blog post provided by Xibita Author: Hanif Muljiani Coordinating a trade show requires making a number of decisions, one of which is furniture. Whether you require a simple bar table with a couple of bar stools or a full lounge, you must decide whether to buy or rent furniture.  Sierra Wireless exhibit, courtesy of Xibita   Read More

Top 3 Location-Based Marketing Tools

June 15, 2016

As customers are gradually carrying out more shopping-related activities online, information is being gathered in the cloud more than ever before. While it’s mostly online retailers that are exploiting this, the brick-and-mortar stores are not far behind. Owners of brick-and-mortar stores are also becoming skilled in modern technology so as to win back the sales Read More