Blog
May 17, 2018
3 KPIs That Every Marketer Should Use to Measure Their Marketing Campaigns
Establishing relevant key performance indicators (KPIs) is crucial in helping marketers achieve marketing success. KPIs allow marketers to measure a marketing campaign’s performance and, more importantly, to identify opportunities for improvements. An improvement could be reducing the bidding cost for a search keyword because the cost is relatively too high, or pausing a specific display Read MoreBCAMA’s 2019 Association Research Survey
November 24, 2019
The BCAMA is committed to developing and nurturing the BC Marketing Community. We'd love to hear from marketers across the province. Take the 2019 survey! Read More4 Custom Alerts You Should Create in Google Analytics
November 19, 2019
Custom alerts are notifications regarding your Google Analytics account, based on conditions you have created. For example, you can set up a custom alert when the number of sessions exceeds a certain number. This will let you know if there’s a sudden drastic increase in visits to your website, which could be due to hackers Read MoreBC Hydro named Marketer of the Year by the BC Chapter of the American Marketing Association
September 23, 2019
September 19, 2019, VICTORIA, BC – BC Hydro’s digital-first marketing strategy has won them the Marketer of the Year award by the BC Chapter of the American Marketing Association (BCAMA). According to the BCAMA, BC Hydro’s integrated marketing strategy embraced digital marketing techniques that resulted in a robust data driven approach towards achieving business objectives. Read More3 Effective Ways to Perform Market Research Using Google Trends
August 4, 2019
Google Trends shows data such as search volume trends of specific queries during a set time frame and in a defined geographic area. Marketers can use these insights to learn about the latest consumer search trends, currently popular products and services, and the popularity of competing brands. Here are three ways to perform market research Read MoreAmazing Experiences Drive Amazing Content
June 11, 2019
We’ve all felt goosebumps while watching the magic of a ‘surprise and delight’ moment. Why do we take the time to watch, retain and then share these moments on our social media channels? Likely because they are entertaining and authentic and they connect with us on an emotional level. Although not a new concept, experiential Read MoreHow to optimize your Instagram Page
February 25, 2019
Your Instagram page tells the story of a brand, and you are the director of the narrative. So, how can you optimize your Instagram page to achieve a standing ovation? Read MoreWhat’s Happening With Cannabis Edibles, Extracts & Topicals
February 1, 2019
Edible cannabis and other new forms of cannabis will be legal on October 17, 2019, according to the current Cannabis Act.[1] The "burning" question that has been on everyone's mind is how these new forms of cannabis will be regulated. Read MoreWant to Perform a Technical SEO Audit: Use These 3 Tools
January 11, 2019
While digital marketing continues to change and new digital channels continue to emerge, search engine optimization (SEO) remains a critical aspect of the digital presence of any business. There are several techniques to optimize a website’s ranking on major search engines such as Google and Bing, and one of the most effective ways is improving Read MoreHow to Utilize Hootsuite’s New Instagram Posting Feature
November 22, 2018
If you are a media manager of a business, posting manually to Instagram could be a tedious and time-consuming task in the past. Now, however, the long-awaited feature that social media managers have been waiting for has been launched: Hootsuite now allows users with an Instagram business account to directly post images to Instagram. This Read MoreA Picture is Worth a Thousand Words: The Importance of Visual Communication in Marketing
November 5, 2018
Why is visual communication a significant aspect of marketing? Scientifically, the human brain is wired to respond to visuals. Coupled with this is the continuous cultural shift in communication—society has been broadening its communication methods from verbal and text-based modes to text with image or pure visual communication. Television commercials, online banner ads and social Read More