Use Storytelling to Transform Your Marketing Messages

May 15, 2022

The best marketers are great storytellers. They don’t bore their audience with long lists of features and benefits. Instead, they craft compelling narratives that spark curiosity and elicit an emotional reaction. Place your prospects and customers at the centre of your storytelling and show them how you can help them reach their “happily ever after.”    Read More

How to Integrate Google Analytics 4 with WooCommerce

May 4, 2022

Google Analytics is a Google-powered analytics tool that lets you track website behaviours, interactions, and sales. WooCommerce is an open-source ecommerce plugin for WordPress. It is designed for use by small to large-sized online merchants. You can integrate Google Analytics with WooCommerce to track both online purchases and website activities all in one Google Analytics Read More

4 Features in Google Analytics That Every Marketer Should Know

April 18, 2022

Google Analytics 4 (GA4) is the latest version of Google Analytics. It will replace its predecessor, Universal Analytics (UA). Google announced that Universal Analytics will stop processing new hits starting from July 1, 2023, which means that Universal Analytics will stop collecting data on that date. All users who want to continue to use Google Read More

6 Tips for Improving Your Marketing Interviews

March 30, 2022

The ability to conduct an effective interview is underappreciated in marketing. That’s a shame because interviews form the foundation of so many marketing activities. After all, marketers interview people all the time... Read More

6 Simple SEO Tips to Boost Your Website Search Ranking for 2022

March 23, 2022

With 2022 on the way and lots of things continuing to change in the world, search engine optimization, or SEO, remains a critical aspect of a company’s overall digital marketing. SEO helps a website appear higher on search results when their target audience is searching for products or services related to the company. This is Read More

3 SEO Backlink Audit Tips Every Company Should Use

January 11, 2022

A backlink refers to a link from an external website to another website. For example, if website A includes a link on its website which links to website B, the link is considered a backlink for website B. The number of backlinks a website earns remains a top factor in search ranking. The more quality Read More

4 Digital Marketing Trends Retailers Should Expect in 2022

December 15, 2021

The turn of a new year brings new opportunities for innovation and for capitalizing on new digital marketing trends. 2022 comes with vast opportunities for retailers to strengthen their brand, engage with customers, and take their businesses to new heights. Here are four digital marketing trends that retailers can leverage for their business. 1. Rise Read More

5 Best Digital Marketing Certificates in 2022

December 4, 2021

In the world digital marketing, certificates and recommendations are still valuable at every turn of your career. They are written proof of eligibility and your commitment to your field of work. Read More

4 Practical SEO Tips to Improve Your eCommerce Store’s Search Ranking During the Holidays 2021

October 22, 2021

The holiday season is coming up and consumers are already on the lookout for the perfect gifts. This is a critical time for retailers and brands to maximize sales and further business growth. One effective marketing approach is using search engine optimization, commonly known as SEO, to improve the webpage visibility of your products or Read More

4 Tips for Competitor SEO Analysis

September 23, 2021

Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all Read More