Understanding Canada’s latest marketing job trends is crucial for job seekers and employers. According to Vicinity Jobs, there have been significant shifts in demand for marketing roles, skills, and wages. This data helps professionals navigate the evolving digital marketing landscape.
What to know about Vicinity Jobs
Founded in 2006, Vicinity Jobs Inc. (VJI) is a leading provider of AI-powered real-time labor market information solutions in Canada. Utilizing natural language processing, and Big Data technologies, VJI offers a range of data, labor market solutions, and consulting services.
Vicinity Jobs specializes in collecting, analyzing, and reporting online job postings. Their robust data and advanced online platforms enhance labour market research for various sectors, including provinces, municipalities, not-for-profits, post-secondary institutions, and businesses across Canada.
Here are the most in-demand marketing jobs in Canada:
Marketing Manager (Total Postings: 4,314)
Marketing managers are the most in-demand professionals in Canada, with over 4000 job postings in the past year. They help develop marketing strategies, manage teams, and drive toward business objectives. A marketing manager’s ability to drive both day-to-day operations and long-term business growth makes them essential to businesses.
Marketing Coordinator (Total Postings: 4,256)
Marketing coordinators are usually the backbone of the marketing team. They are essential for managing campaigns, supporting marketing strategies, and ensuring smooth operations within marketing teams.
Marketing Specialist (Total Postings: 2,890)
Marketing specialists focus on specific aspects of marketing, such as market research or campaign execution, providing specialized expertise in their area.
Communications Manager (Total Postings: 2,068)
Communications managers are also in high demand, with over 2000 job postings last year. Being a communications manager involves managing a company’s internal and external communications needs, creating messages that resonate with the various target audiences, and also maintaining the organization’s reputation.
Sales Coordinator (Total Postings: 1,593)
Sales coordinators assist in managing sales operations and support sales strategies alongside the entire sales team.
Communications Specialist (Total Postings: 994)
Communications specialists are responsible for planning and executing effective communication strategies and managing media relations.
Media Coordinator (Total Postings: 642)
Media coordinators handle any media planning and buying to ensure that advertising campaigns effectively reach the intended audience.
Sales and Marketing Manager (Total Postings: 513)
Sales and marketing managers play an important role in combining sales strategies with marketing efforts to drive business growth. Their expertise in both areas allows them to create cohesive strategies that maximize return on investment (ROI). Sales and Marketing departments can sometimes clash, so this role is vital in aligning the goals of both teams.
In-Demand Skills for Marketing Professionals
Other than technical skills, there is a growing focus on marketing professionals demonstrating soft skills such as communication, teamwork, and leadership. As marketing teams become more collaborative and cross-functional, the ability to communicate effectively, work well with others, and lead projects is increasingly important.
Communication Skills:
Communication remains the most sought-after skill, highlighting its importance across all marketing roles. From crafting compelling messages to engaging with stakeholders, effective communication is important.
Teamwork:
The ability to work collaboratively in teams is essential, especially with marketing projects often involving cross-functional teams.
Writing:
Strong writing skills are essential for creating engaging content, whether for digital marketing campaigns, press releases, or internal communications.
Planning and Organizational Skills:
These skills are important for managing multiple projects, meeting deadlines, and ensuring that marketing strategies are completed and executed effectively and on time.
Attention to Detail:
Attention to detail is essential for ensuring accuracy and maintaining quality in marketing materials and campaigns.
Additional Skills of Note
Effective leadership is important for guiding teams and making strategic marketing decisions.
Digital Marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, and social media, is becoming increasingly important.
Project management skills are critical for overseeing marketing projects, ensuring they are delivered on time and within budget. Analytical skills are important for measuring campaign effectiveness and making data-driven decisions.
Who are the biggest employers of marketers in Canada?
With over 25,000 job postings from over 1,600 employers in Canada, the leading marketing employers include Saskatchewan Public Service, the University of Toronto, and Bell Canada. However, banks such as TD and Scotiabank also posted a high volume of roles, while Vancouver-based Telus also featured in the top 10.
Research shows that the demand for marketing-related roles in Canada is strong, highlighting the continued growth of the industry.
Emerging Trends in Marketing Jobs
There is a growing demand for specialized roles. Key areas that are becoming increasingly in demand include:
Digital Marketing Specialists
There’s a strong need for professionals skilled in specialized roles in marketing, such as SEO, digital ads, and social media. These specialists help businesses boost their online presence and drive long-term growth.
Data Analysts
Marketing is becoming increasingly data-driven, making data analysts essential for interpreting data and measuring campaign effectiveness. Their ability to analyze data helps companies make informed decisions and optimize marketing strategies accordingly.
E-commerce Experts
E-commerce experts are beneficial for managing online sales platforms, optimizing user experience, and implementing effective digital strategies.
Attention to Detail Professionals
As precision in marketing grows, professionals who pay close attention to detail are in high demand. Accurate content and execution are key to keeping the brand strong and effective.
Key Takeaways
Interested in laddering up your digital marketing skills, or supporting your team’s growth? Check out the BC Employer Training Grant. In British Columbia, 80 percent of training fees will be covered per employee, up to a maximum of $10,000 per employee each year.
How to Get Started
- Check out Jelly Academy’s Digital Marketing Bootcamp to see if it is the right fit for you or your team
- Review the Canada Jobs Grant stream in BC: Employer Training Grant for eligibility criteria
- Submit Your BC Employer Training Grant Application
- Get Approved
- Apply for Jelly Academy’s Digital Marketing Bootcamp