For anyone in a digital marketing-related role, staying ahead requires continuous learning and adaptation. For many, this involves gaining new skills that build on existing knowledge, creating opportunities to excel in current roles and advance careers. Our friends at Jelly Academy are committed to helping individuals across Canada reskill and upskill in Digital Marketing, with a focus on supporting marginalized groups.
Through Jelly’s Digital Marketing Bootcamp course, students receive hands-on training, industry-recognized certifications, and a pathway to career growth. The course is available on demand, allowing students to learn at their own pace and schedule, or with live Zoom sessions, creating that traditional ‘classroom’ feel by being in a cohort and having set hours. Students are guided through modules led by industry experts covering key areas of digital marketing, from social media strategies and Google Analytics to SEO and online advertising.
Along with optional workshops and industry certifications, practical assignments, and quizzes testing your skills, students have the opportunity to gain 11 credentials from Google, Meta, Hootsuite, Meltwater Academy, and Semrush, which are a great addition to both a resume and one’s industry knowledge.
A dedicated Student Success Manager also guides students through any questions or assistance, so they feel supported throughout the course. Refining skills and expanding one’s knowledge are essential for career growth—and Jelly Academy offers the perfect opportunity to do just that!
In partnership with the Jelly Academy, the BCAMA is proud to showcase the testimonies of three students who thrived in the Digital Marketing Bootcamp, and talk about how their learnings and experience with Jelly Academy strengthened and supported their career journey.
Faisal Mahmud: Leveraging the BPOC Scholarship for Career Growth
As a digital marketing professional with ten years of experience, Faisal Mahmud, a recipient of the BPOC Scholarship, shares how the course provided a transformative learning experience.
“Jelly Academy’s Digital Marketing Bootcamp has been an excellent investment for my career, and the BPOC Scholarship made it possible for me to participate in this intensive program. The Bootcamp’s comprehensive coverage of essential digital marketing components, combined with its practical approach and instruction by industry professionals, offers a well-rounded education tailored to the Canadian market.”
He also detailed the benefits for professionals looking to strengthen their digital marketing skills: “The emphasis on acquiring industry-leading certifications adds significant value, ensuring that students are equipped not only with knowledge but also with tangible credentials that enhance their job prospects and promotion opportunities.”
Jenna Erickson: Developing Her Skills with the Gender Equity Scholarship
Jenna Erickson, a recipient of the Gender Equity Scholarship, found Jelly Academy’s Digital Marketing Bootcamp to be a pivotal experience in her career transition. As a solo parent of a toddler, Jenna was seeking a career that offered more stability and sustainability than her previous 8+ years in Costuming for Film & TV.
“Being able to learn the current world of Digital Marketing all in one place, online on my own schedule, and with Industry professionals guiding me along the way to obtaining a valuable certification, has been priceless for my bank of knowledge and my confidence in this new venture of mine.”
Jenna also appreciated the additional resources and support offered by Jelly Academy: “Above and beyond the course itself, I feel supported and hopeful thanks to being provided with additional resources, exam preparation tips, access to paid certifications, guidance on how to find jobs, possible mentorships, and ongoing support for people like me; women, LGBTQ+ and those with intellectual disabilities!”
“As someone with ADHD who is also the sole caretaker of my young daughter, accessibility and acceptance is absolutely vital for me to feel not only welcome in the Tech and Digital Marketing world but confident in the fact that I have taken the right path for me.”
Mike Simnes: Empowering Indigenous Voices in Digital Marketing
For Mike Simnes, the digital marketing landscape initially seemed daunting, especially coming from a traditional coding background in web development: “Digital marketing is a huge industry, and keeping up with the speed of change in web development already creates its own restrictions on the time you have available for learning new things… It appears overwhelming at first, and it cannot be overstated: the field of digital marketing is both broad and deep.”
Mike found that Jelly Academy’s Digital Marketing Bootcamp provided an excellent overview of the many key areas within digital marketing, allowing him to focus on the aspects most relevant to his work: “As a freelance web designer who is currently building out my agency, Studio Black Web Design, I was particularly interested in the Search Engine Optimization, Google Analytics 4, and Email Marketing modules… These modules were comprehensive and offered a great explanation of the topic in general and a deep dive into many of the tools and techniques required to become proficient.”
As a proud member of the Métis Nation of BC, Mike was grateful for the scholarship that granted him access to the course. “I plan to pay it forward by helping small businesses in the Métis and Greater Victoria communities achieve their goals by utilizing some of the knowledge gained in this course… Thanks, Jelly Academy, for supporting Métis and Indigenous learning by being a positive presence in our communities as well as supporting our educational and professional ambitions through scholarship.”
The Jelly Academy Advantage
By providing accessible, industry-focused education and essential support, this course from Jelly Academy empowers individuals from diverse backgrounds to advance their careers and make meaningful contributions to their communities. Whether it’s through earning valuable certifications, gaining practical knowledge, or finding a sense of belonging in the digital marketing field, Jelly Academy is proud to play a role in shaping the future of its students. As we continue our partnership with Jelly, our ambition to continue to support even more professionals on their journey to success.
For more information about the Digital Marketing Bootcamp and the scholarships on offer, visit Jelly Academy.