BCAMA 2025 Marketing Inclusive Award – Focus College

by Athena Canlas Breaking into a crowded education market is hard enough, but doing it authentically is even harder. In 2025, Focus College BC faced both challenges at once. Larger universities with bigger budgets were dominating the conversation, and the communities that needed access to education – most Indigenous learners, newcomers, and first-generation students – … Read more

CBC The Current Recap: Career Coach Stephanie Koonar on What Makes Work Feel Meaningful

By: Sergio Peña On CBC Radio’s The Current, Stephanie Koonar, co-founder of PeerSpectives Consulting – a proud sponsor of BCAMA – and a Gallup Strengths Coach, sat down with host Mark Kelley to talk about why so many people feel disconnected from their jobs, and what actually makes work feel worthwhile. Stephanie Koonar, co-founder of … Read more

BCAMA 2025 Rising Star Award – Alex Howie UBC Okanagan

by Athena Canlas Getting ready to graduate can become a frustrating experience when it comes to booking tickets to the ceremony, meeting deadlines to rent a grad cap, and finding the right time slot to attend. Alex Howie created a graduation social media execution for UBC Okanagan that helped guide students through this process with … Read more

BCAMA 2025 Innovation Award – Translink

by Athena Canlas The Taylor Swift Campaign Love her or not, Taylor Swift is a name everyone recognizes – unless you’ve somehow avoided pop culture. Her record-breaking The Eras Tour was set to end in Vancouver on December 8th 2024, following three sold-out shows in BC Place. It was a historic moment for the city … Read more