by Sharon McInnis
We’re proud to announce that the BCIT Marketing Association (BCITMA) – a collegiate chapter of the American Marketing Association and the longest standing, not-for-profit student club at BCIT – has won the case competition at this year’s American Marketing Association’s International Collegiate Conference (AMAICC) for an unprecdented second year in a row!
The case competition is the most critical one at the conference, which was held in New Orleans last week, but there are many other categories for students to compete in. In addition to winning the case competition with an integrated marketing campaign for Donate Life America, the BCITMA also placed third in the website competition, and garnered seven awards in the AMA Saves Lives organ donation competitions for video submissions, social media posts and organ donation activities (@masaveslives). Second-year sales student Zoe Griffiths also placed third in the sales competition.
Club President Tony Chen said he is “incredibly proud of the members in the club who have worked hard all year in preparation for this conference. It’s been an amazing and humbling experience performing so well against top schools in the US, and it reminds us how valuable our education at BCIT has been.”
The BCITMA couldn’t be more thrilled with the results of this year, particularly with the case study win for the second year in a row. The case team, led by Kevin Murray and Kevin Willemse, put in hundreds of hours outside of class to conduct primary and secondary research and put together a report and presentation that aimed to increase organ donation among 18- to 24-year-olds across the United States. Leah Bykowy, Greg Kieltyka, Jen Stefani and Bea Sunga delivered the presentation in New Orleans against the top 10 finalists for the competition.
The BCITMA, which is currently a silver chapter in the AMA (top 10), is already well on its way to preparing for next year’s competition. The BCITMA maintains its high standing by holding numerous marketing events during the year, which are put into an annual report that is judged by the AMA. This year, the two big successes for the BCITMA were Marketing Week, which was a week of industry speakers, an agency tour and a HootUp, and Regionals, a smaller version of the AMAICC with a sales competition and four prestigious speakers from the Vancouver marketing world.
The marketing program at BCIT (@BCIT) is a two-year program, which necessitates a 100% turnover of the BCITMA executive board each year. This year’s board has tremendous faith in the ability of the upcoming executives to carry on BCIT’s successes as the only Canadian school to compete at the AMAICC.
The BCITMA (@BCITMA) has won other significant awards and competitions in collegiate marketing, showcasing the diverse talent of its members. It provides aspiring marketers with the opportunity to put their skills into practice in a professional setting.
The BCAMA (@BCAMA) congratulates the BCITMA for these wins, and for their ongoing contribution to the Vancouver marketing talent pool!
Sharon McInnis (@ProofingQueen), the Director of Marketline, is responsible for the BCAMA’s Marketline magazine and blog.