President’s Blog

September 8, 2021

A marketer’s first memories

Do you remember the day you decided to pursue a career in marketing? 

I do.

I was working for a commercial real estate company as an executive assistant. My job was to fetch coffee and tea and order catered lunches for a group of senior executives who were meeting to discuss the future of a retail mall in Victoria. The property was in an interesting location, surrounded by four distinctly different demographic neighbourhoods. The challenge was to decide how to merchandise the retail stores within the mall in a way that would make the offerings attractive to all four demographics. Not an easy task.

One of my other roles as executive assistant was to take minutes for these meetings. As I listened and scribbled notes (this was long before laptops were a thing that you dragged to meetings), I was fascinated by the conversation around demographics behaviours, mall vacancy rates, retailers who had been successful or not successful in the mall, potential renovations, and other data used to make decisions about the future and location of the retailers that would make up the footprint of the mall. 

To me, this sounded like a real-time puzzle that needed to be pieced together and I knew right there and then that what I wanted to do was use consumer data and insights to make decisions, and to create spaces and experiences that would make people feel good.  What decisions and what experiences, I had no idea.

Today, 27 years later, whenever I get to ‘play with data’ in my current role, I still feel that excitement that I did all those years ago, when I began to understand how consumer data is used to make business decisions.

I hope you can recall the moment when you knew you were interested in pursuing a career in marketing.  And I hope that today, a year from now or 50 years down the track, you are still as excited about marketing as the day it all began.

Events to get excited about

We invite you to join us to learn, be inspired, develop or advance your career, and most of all, make connections with a diverse group of marketers in British Columbia. The BCAMA team is busy planning the following events so keep an eye on our newsletter (subscribe here) and social channels for more details.

  • September 22nd, 2021– In partnerships with the Toronto AMA, a fireside chat with Nature’s Path Founders, Arran and Ratana Stephens (virtual) (get tickets here)
  • October 28th, 2021 – Thought Leadership Series event: Affiliate Marketing (virtual)
  • November 19th, 2021 – How to Maximizer your LinkedIn Profile with Tara Clark of Social T (virtual)
  • January 2022 – The always popular Annual Agency Panel…hopefully in person!
  • February 21, 2022 – The BCAMA’s AGM (members only) (format TBA)
  • March 2022 – Education Series event with our annual sponsor – Peerspectives (details and format TBA)
  • April 2022 – Vision Conference (format TBA)
  • November 2022 – BCAMA’s 50th Marketer of the Year…hopefully in person!

There’s a lot to look forward to – won’t you join us?

Thank you. Seriously.

On behalf of the volunteer Board of Directors of the BCAMA, I’d like to thank everyone who attended our virtual events over the past 18 months, especially our paid AMA members. You gave us direction, put the wind in our sails, and kept us afloat. Our gratitude and sincere thanks goes out to you.

And to my fellow volunteer Board members – your intelligence, humour, commitment, creativity and hard work are what inspire me to continue to work hard for this professional marketing association.  What a privilege it is to serve you and to be surrounded by such smart marketers. 

About the BCAMA

The BC Chapter of the American Marketing Association is a BC-registered non-profit society whose mission it is to create a community of BC marketers who make meaningful connections with one another and who grow professionally through thought leadership and learning.  To learn more, visit

Thinking of demonstrating your commitment to your craft by becoming a member?  Find out more about benefits and perks here.  Membership with the AMA automatically registers you as a member of the local (BC) chapter.

If you’d like to sponsor a newsletter, an event or the Chapter, please reach out to our sponsorship team directly to explore opportunities by contacting Nikki Hedstrom, BCAMA’s Director, Business Development at