While digital marketing continues to change and new digital channels continue to emerge, search engine optimization (SEO) remains a critical aspect of the digital presence of any business.
If you’re looking for ways to improve the technical structure and codes of your website, explore these three tools:
1. Chrome Web Developers Plugin
John Mueller, Senior Webmaster Trends Analyst at Google, shared such an insight in a recent webinar. In his webinar, he states that websites should be written in HTML in order for it to be indexed quickly. Why? Because when Google crawls and indexes a webpage, it does it in two passes. The first pass only crawls the HTML version of the site. Sometime later, the Googlebot crawls the remainder of the site; there’s no fixed time frame between the first and second pass. It could be days or weeks.
2. Mobile-Friendly Test
Most digital marketing professionals know that this Google-powered tool lets marketers determine whether it is mobile-friendly (or responsive) by showing the markup codes, or how Googlebot sees the website.
What marketers may not know is that the tool also lets you see how Google crawls a webpage.
Perform a manual audit using this tool to see important information such as the heading or certain targeted keywords in the source code from Googlebot’s perspective.
3. W3C Validator
World Wide Web Consortium, or W3C, is an international organization that sets standards for HTML, CSS and other web technologies. For example, W3C has set the standard that paragraphs should to be in paragraph tags: <p></p>.
W3C offers a tool called the W3C Validator that validates whether the HTML markup or CSS of a website is valid or written correctly. By entering a website in the validator, you can see if the website has some markup errors.
Use W3C Validator to identify and fix error codes on your website so Googlebot can crawl your web page more easily. More, removing error codes on your website can improve your website page speed, since there are fewer codes on your website. As you may already know, website page speed is a crucial component of a site’s search ranking.
There you have it: three simple but effective tools that you can use to perform a technical SEO audit and improve your search ranking!
If you’ve enjoyed this read, take a look at other marketing tips and tricks.
Written by Ray Wang