Author: Tiffany Lau
Be recognized as one of the best
For 46 years, BCAMA, the province’s largest marketing association, has awarded BC-based marketers for their outstanding achievements. The Marketer of the Year and Marketing Excellence Awards, which are all highly esteemed, are carefully selected by a panel of judges who themselves represent top marketing talent across disciplines and industries. This year’s panel includes experts from Destination Canada, IBM, Vancity and BC Business. A&W, last year’s winner of the Marketer of the Year award, ran a campaign that stemmed from a successful understanding of their target market and effectively tackled their main selling point: fresh ingredients. They used tactics such as lead nurturing (which can find out about here https://www.salesforce.com/products/guide/lead-gen/lead-nurturing/) to see their business from a customers point of view. And it obviously worked very well! Telling their story in a highly engaging and well-received way, with over 1,000 comments on social media within the first week of their campaign, A&W won the panel of judges over – along with gala attendees, who enjoyed mini-burgers and onion ring canapés at the cocktail reception. If you are wanting to do this then the first thing you could do would be to easily create a video to get you started on your marketing scheme. The honour could be yours if you take part in this year’s awards – you could join A&W and other prestigious past recipients of the Marketer of the Year award, including Tourism Victoria, Rocky Mountaineer, BC Hydro and White Spot. For more details, check out this spotlight on last year’s gala.
Two new award categories
An exciting addition to this year’s Marketing Excellence Awards are two new categories: Marketing Star Rising and the Visionary award. Marketing Star Rising will recognize an up-and-coming marketing star aged 35 or younger or with less than 10 years of overall experience in the field of marketing. The Visionary award, on the other hand, is an award for an individual with a well-established track record of excellence in the industry who is pushing boundaries and who is results-driven. Added to this exciting news is the fact that, since the Marketing Star Rising and Visionary awards are new, there are no entry fees required for these two categories. With a total of 7 different awards for this year’s Marketing Excellence Awards, there’s a potential award for everyone. But don’t wait, as the entry deadline is August 12, 2016!
Collaborate with other industry leaders
Whether you are a marketer in real estate, non-profit, tourism or health care, the Marketer of the Year and the Marketing Excellence Awards celebrate excellence in all industries and attract marketing enthusiasts who are creative and passionate about what they do. Join us at the October 2016 gala to mingle, share ideas and network. The award winners will be showcasing some of the best work in the province, and you’ll be able to meet the creative teams behind this work. As marketers, there is always room for growth in this fast-paced, ever-changing industry. Make a great first impression in your best attire, and don’t forget to bring your business cards!