Insights West’s Canadian Social Media Monitor highlights key trends in the social media landscape for Canadian marketers. This year’s study aims to uncover trends in:
• USAGE – Consumer usage of social media channels.
• MOMENTUM – Which social media platforms are gaining in use and which ones are losing ground.
• DEMOGRAPHICS – Subgroup differences in platform usage and momentum.
• INTERACTIONS – Negative and positive interactions with social media platforms.
To learn more, download the PDF here: Social Media Monitor 2017 Report