2017 Canadian Social Media Insights

March 21, 2018

Insights West’s Canadian Social Media Monitor highlights key trends in the social media landscape for Canadian marketers. This year’s study aims to uncover trends in:
• USAGE – Consumer usage of social media channels.
• MOMENTUM – Which social media platforms are gaining in use and which ones are losing ground.
• DEMOGRAPHICS – Subgroup differences in platform usage and momentum.
• INTERACTIONS – Negative and positive interactions with social media platforms.

To learn more, download the PDF here: Social Media Monitor 2017 Report