British Columbia’s Leading Marketing Association Announces Year’s Best Integrated Marketing Campaign
VANCOUVER, BRITISH COLUMBIA — The BC Chapter of the American Marketing Association (BCAMA), today announced that BCAA has won the esteemed “Marketer of the Year” award for 2016. This award recognizes outstanding integrated marketing strategy in the province of British Columbia.
BCAA was selected by an independent panel of judges, comprised of leading members of the British Columbia marketing industry.
On behalf of the BCAMA judging committee, Sarah Finstad, 2016 Marketer of the Year Judging Chair, noted “2015 was a year of moving mountains for BCAA. They built foundational change by launching a new marketing platform and new lines of business, that set them on a trajectory of membership growth. BCAA is very deserving of the prestigious 2016 Marketer of the Year Award.”
“It was a big year, in many ways our biggest year ever at BCAA,” said Grant Stockwell, BCAA VP of Marketing. “We had the opportunity to completely change the focus of how we went to market and dramatically affect our overall value proposition, launching two new businesses with Evo Car Share and BCAA Auto Service Centres. We’re looking forward to sharing our exciting journey at the Marketer of the Year gala event.”
“I’ve attended and volunteered for this gala the past three years, and every year, I am genuinely delighted by each Marketer of the Year winner’s presentation,” said Frankie Aeng, Co-director of the Marketer of the Year. “This year’s event promises to be exciting.”
“Who doesn’t love an excuse to celebrate and connect with friends and colleagues in the marketing industry? This event is a brilliant opportunity to learn from and play with leading marketing professionals in the BC community,” said Charlotte Ruttle, Co-director of the Marketer of the Year.
The award will be presented at a gala event on Wednesday, October 19, 2016 at the Westin Bayshore Hotel in Vancouver British Columbia. In addition to this award, Marketing Excellence Award winners in several other categories will also be announced.
For more information on BCAMA’s Marketer of the Year event and ticket reservations, visit: http://ow.ly/BE3u303My1Q or call 604-564-1AMA. A limited number of early bird tickets are available till September 7, 2016.
Digital images available upon request.
About Marketer of the Year (MOY):
The BC Chapter of the American Marketing Association (BCAMA) “Marketer of the Year” event is an annual award program that recognizes the most outstanding integrated marketing strategy in the province. This special celebratory event is now in its 46th year. In addition to the namesake MOY award, the Marketing Excellence Awards will also be announced at the gala. Winners represent the top marketers in the industry and are selected by an independent panel of judges. Learn more about the MoY Awards at http://ow.ly/BE3u303My1Q .
The BC Chapter of the American Marketing Association (BCAMA) has been the province’s leading marketing source since 1955. With close to 500 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including Board Members, Committee Members and Sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international “Chapter of the Year” in 1995, 1996, “Chapter of Excellence” in 1997, and special merits in 2004, 2006, 2013 and 2014.
The most trusted organization in British Columbia by its Members, BCAA serves 1 in 3 B.C. households with industry-leading products including home, auto and travel insurance, roadside assistance, Evo Car Share and full auto service at BCAA’s Auto Service Centres. BCAA has also been named an Aon Best Employer – Canada 2016, Gold Level and has ranked Highest in Customer Satisfaction among Home Insurers in Western Canada by J.D. Power five years in a row (2012-2016). With more than 100,000 partners worldwide, BCAA’s 840,000 members can save up to $1,000 per year on insurance and items they use every day. BCAA also has a long history focused on keeping kids safe on the road and at play through safety programs such as its School Safety Patrol, Community Child Car Seat and most recently, BCAA Play Here which provided $260,000 in its first year to revitalize kids’ play spaces in B.C. To learn more about how a BCAA Membership is rewarding, please visit bcaa.com.
Marketing Communications Manager
BCAA Communication Specialist