Never has there been more pressure on companies to grow revenues and profits. The challenges facing companies the last several years have resulted in a shift from a strategic to tactical approach, particularly in marketing.  A need to realign and move back towards basic and innovative strategic planning has emerged. 

BCAMA has created a unique exclusive opportunity for thought leadership, benchmarking and dialogue amongst senior executives to address the ongoing challenges and solutions they face.  A select team of industry leaders, including CEOs, CMOs, VPs and Creative Directors are being invited or can apply to participate in the BCAMA Senior Executive Program.

The program has three key components:

1. Peer-to-peer sharing and networking through access to an exclusive online social network, 6 facilitated roundtable sessions, and an invitation to attend 2 receptions and dinners throughout the year.  Area specialists are also invited to speak and facilitate specific sessions, as appropriate.
2. Membership in the BCAMA, which provides access to event and job posting savings, publications, webinars, member loyalty program discounts from a variety of suppliers, information resources and a place to connect for success.
3. Unique annual comparative benchmarking, which confidentially identifies key overall corporate and marketing metrics, processes, best practices and trends.  Each participating company receives a personalized confidential report that compares their organization to local, national and international benchmarks.  The review and results are further being approached from both an agency and a corporate perspective.

Download a program brochure for more details on program benefits, roundtable schedule and criteria to join.

Roundtable Schedule

For the roundtables scheduled until June, 2011 click here.

Next Roundtable Highlights

May 4, 2010

Topic:            Leading and Managing Your Business in the Digital Era

Moderator:   Kerry Munro, COO Synapse Corp. and former head of Yahoo! Canada

Time:             1:00 – 4:00 pm

Get the inside track on where the internet, mobile and digital media marketing industry is headed.  At this session you have the opportunity to strategically discuss and work through the executive level accountabilities and limitations related to digital in a workshop format with c-level peers and Kerry Munro, a leader and expert in the area.

Get the inside track on where the internet, mobile and digital media marketing industry is headed.  At this session you have the opportunity to strategically discuss and work through the executive level accountabilities and limitations related to digital in a workshop format with c-level peers and Kerry Munro, a leader and expert in the area.

Build an effective internet and digital strategy through this three-hour roundtable focused on strategic problem solving to address:

• Rationales and approaches that will give you the edge in this new economic reality and allow you to build market share, revenues and profits faster (aka – crush your competition and making your CFO smile).
• Positioning of social, mobile and digital media within your business.
• Discussion on the impacts of social media and mobile marketing related to share, profits, loyalty, brand and culture – and how that can be measured.
• The missteps organizations commonly make when trying to build their digital presence and insights on tools to ensure you avoid these pitfalls.
• Type of resources and employee time required for digital success.

Under Kerry’s leadership, Yahoo Canada went from a floundering business to the fastest growing and best performing business unit in Yahoo worldwide.  In less than 4 years, Yahoo Canada’s revenues grew from under $5M to $200M USD and consumer relationships built-up to over 19 million Canadians monthly.

	Kerry Munro BIO Former head of Yahoo! Canada has recently joined Syncapse Corp as Chief Operating Officer.  Syncapse is a global leader in social technology and was recently recognized by Mashable as one of the top 10 social media technologies.  Kerry Munro brings more than 20 years of executive management experience in the technology products and services sectors, including a four-year tenure as Managing Director of Yahoo! Canada, where he transformed it into the best performing business for Yahoo worldwide and the largest digital media business in Canada. Munro has a solid track record in leading growth companies and has occupied senior roles at Bell Canada and AT&T.
For more information contact: Cindy Haapanen BCAMA Executive Director 604-322-6464 CSHConsulting@shaw.ca