BCAMA Marketer of the Year

The Judges

Each year the BCAMA hand-picks an esteemed panel of judges from a variety of marketing disciplines. The panel typically consists of five to six judges, with one position held for a senior marketing representative from the previous year’s Marketer of the Year winner. This year’s panel included experts from the academic, strategy, agency and client realms.

	Paul Cubbon Sauder School of BusinessA marketing professor to the Sauder School of Business MBA and undergraduate programs, Paul specializes in branded communication, both offline and online. He is also passionate about helping non-marketing specialists better understand how marketing principles can help their organizations become more customer-centric and successful. Prior to moving into education, Paul worked in the marketing industry, including 3 years in advertising, working for J. Walter Thompson, and 10 years with Unilever, where he undertook major international assignments in innovation and brand portfolio management.

	Brent Cuthbertson Mr. Lube Canada Brent is the Vice President of Marketing at Mr. Lube Canada. He is a recognized marketing visionary and executive with over 15 years of experience in wireless telecommunications, insurance and financial services with organizations including Bank of Montreal, Richmond Savings, Insurance Corporation of British Columbia, Bell Mobility, and American Express. Brent completed the Business Executive Program at the Richard Ivey School of Business at the University of Western Ontario and has been recognized as one of BC’s “Top 40 under 40”.

	Georgia Dahle Chair, 2009 Marketer of the Year Judging Georgia assumes the role of President, after having completed three years as Director of Marketer of the Year and also Dirsector of Vision throughout her tenure on the Board. She is a marketing and communications professional with 10 years of experience in communications, event planning and marketing. She holds the position of Director, Corporate Communications form Mr. Lube Canada, the leader in the quick lube category for preventative automotive maintenance. In her role at Mr. Lube, Georgia manages the areas of internal and external communications, the Mr. Lube Foundation, sponsorship and community giving.

	Steve Mossop Ipsos-Reid Steve is President of Market Research Canada West. He has been in the research industry for 20 years and with Ipsos Reid since 1995. Steve spearheads the efforts of 60 client service staff in offices in Vancouver, Calgary, and Seattle, including specialized practice areas of Lottery & Gaming, Energy, Retail and Travel. He is responsible for marketing, client service, staffing and administration of a business unit with annual billings of $20M and the Custom Panel Business, which specializes in building custom, interactive online communities of client customers, employees and stakeholders for clients in multiple countries around the world.

	Cynthia Dyson BC HydroCynthia’s job is to convince you to save energy. As Director of Marketing & Brand Strategy at BC Hydro, she is accountable for leading marketing communications strategies across the BC Hydro and Power Smart brands. Cynthia is a “veteran” BC Hydro employee, having spent close to 20 years in various communications leadership capacities in the organization – from corporate and employee communications, to community relations to environmental and sustainability communications, spearheading BC Hydro's efforts to become one of the first adopters of triple bottom line reporting in Canada. She is a past instructor of the Langara College Public Relations program.