Vision Conference by the BCAMA, Marketing Association of BC

Vision 2010 Speakers

Speakers
Terry O'Reilly, CBC Radio host of The Age of Persuasion, author of the 2009 book The Age of Persuasion: How Marketing Ate Our Culture, award-winning advertising writer and director

Jeremy Gutsche, Founder of Trendhunter.com, author of Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

Ron Galloway, Director of the film "Why Wal-Mart Works and Why That Makes Some People Crazy."

Jeffrey Hayzlett, Chief Marketing Officer of Eastman Kodak Company

Joe Mele, Managing Director Media+Marketing for Razorfish, the global digital agency

Terry O'Reilly
CBC Radio host of The Age of Persuasion, author of the 2009 book The Age of Persuasion: How Marketing Ate Our Culture, award-winning advertising writer and director

Recession isn't just a downturn, it is a "reset." Consumers are making permanent changes to the way they buy and consume. That means advertisers have to change the way they connect with people. Terry demonstrates how certain companies were able to gain extraordinary momentum coming out of recessions. Smart advertisers should steer into the skid -- embrace these changes, and get out of the "upturn gate" early.

Bio
Terry O'Reilly is the familiar voice -- and the co-writer and co-producer-- behind The Age of Persuasion, the hit CBC radio show about the business, the craft, and the promise of advertising. It draws over 600,000 listeners every week. O'Reilly has won hundreds of national and international awards for his ad work, has been named to Marketing Magazine's Power 100 List, and, in 2009, was inducted into the Marketing Hall of Legends.

Jeremy Gutsche
Founder of Trendhunter.com, the world's #1 trend-spotting site; author of Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

Times of change and uncertainty can spark the greatest opportunities for innovation. Many multi-billion dollar corporations like Hewlett-Packard, Disney, and Microsoft were started during economic recession. Jeremy shows how to gain an edge in business by harnessing the creativity that will help your company survive and flourish in any economic climate. As an expert on exploiting what’s cool and predicting future trends, Jeremy explains how to create a culture of innovation, maximize the exposure of your marketing message, and think big while acting small.

Bio
Attracting more than 100,000,000 views, TrendHunter.com is the #1 trend-spotting site in the world -- the largest, most influential, most updated collection of cutting-edge ideas available anywhere. (It attracts roughly fifteen times more page views than its competitors). Its founder, Jeremy Gutsche, relentlessly tracks and finds The Next Big Thing -- that valuable but elusive commodity -- for a global audience that generates millions of views a month. Gutsche is a creative, globe-roaming individual with a broad appeal that stretches from The Economist, which uses him as a source, to MTV, which places him at "the forefront of cool."

Ron Galloway
Director of the film "Why Wal-Mart Works and Why That Makes Some People Crazy."

Ron Galloway examines the tactics Walmart employed to execute a 360-degree turnaround in three years. Three years ago, Walmart was mired in the greatest PR battle in American business history, under relentless attack and hammering its reputation. Its stock was in a seven-year slump, stores were dingy, and advertising was rudimentary at best. Today, Walmart has revamped its marketing, redesigned its logo, and brightened its stores. Its stock and foot traffic have recovered and Walmart is now thriving during a deep recession.

Bio
Ron Galloway directed the noted documentary film Why Wal-Mart Works & Why That Makes Some People Crazy, a free market look at Wal-Mart which premiered inside the U.S. Capitol Building in Washington, DC. He is a frequent public speaker whose presentations include a variety of business topics, particularly on Walmart and innovations in business technology. Ron writes on technology and business for The Huffington Post and has been featured on CNN, CNBC, MSNBC, ABC’s World News Tonight and The Daily Show. A graduate of Georgia Tech, Ron was an investment analyst for nearly 20 years.

Jeffrey reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. What does it take to succeed in the digital age? How can companies use marketing – particularly social media – to build closer relationships with customers, to build their brand and create innovative products, and to deliver tangible return from their marketing investment?

Bio
Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company. As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Operations, Brand Development, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, PR and Public Affairs organizations.

Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines, and newspapers, and is a frequent television guest, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.

Joe Mele
Managing Director Media+Marketing for Razorfish, the global digital agency

Today, a company's valuation is based on its ability to innovate, which depends on its digital expertise. While most companies understand the need to be digitally focused, few have the teams, tools or partners to help them adequately adapt in this constantly evolving space. With Razorfish’s Digital Trends Outlook Report, Joe will discuss how Razorfish and its clients are addressing innovation and challenging each other to constantly evolve. Joe will show examples of how companies can reset their approach to marketing to harness the power of digital for their business.

Bio
Joe Mele is the Managing Director for Media +Marketing and has been with Razorfish since 1999. In his time at Razorfish he has helped numerous Fortune 500 companies realize their digital marketing goals. He has provided digital marketing leadership for Best Buy, Nike, MSN, Disney, eBay, and Northwest Airlines. Mele holds a BA Degree from the University of Washington, a Master’s Degree from Seattle University, and an MBA from the University of Washington.

Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies, and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology, and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain, and the United Kingdom.