The theme of the 20th Annual VISION Conference is Reset. Join us, as the speakers of VISION 2010 examine the opportunities of a reset culture. For marketers, the recent recession represents a fundamental reset/shift in consumer behaviours, attitudes and business practices. As marketers, this constantly shifting environment means that we need to adapt now or risk being left behind.

Our speakers will discuss how successful companies must adapt, and even capitalize on these changes. And they’ll explore the important roles that innovation and creativity can play in helping brands experience extraordinary momentum in the swell of an impending market upturn. To join the reset movement, the BCAMA will be revealing its new brand identity at the 2010 VISION Conference.

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This year’s presenters include:

Recession isn't just a downturn, it is a "reset." Consumers are making permanent changes to the way they buy and consume. That means advertisers have to change the way they connect with people. Terry demonstrates how certain companies were able to gain extraordinary momentum coming out of recessions. Smart advertisers should steer into the skid -- embrace these changes, and get out of the "upturn gate" early.

Times of change and uncertainty can spark the greatest opportunities for innovation. Many multi-billion dollar corporations like Hewlett-Packard, Disney, and Microsoft were started during economic recession. Jeremy shows how to gain an edge in business by harnessing the creativity that will help your company survive and flourish in any economic climate. As an expert on exploiting what’s cool and predicting future trends, Jeremy explains how to create a culture of innovation, maximize the exposure of your marketing message, and think big while acting small.

Ron Galloway examines the tactics Walmart employed to execute a 360-degree turnaround in three years. Three years ago, Walmart was mired in the greatest PR battle in American business history, under relentless attack and hammering its reputation. Its stock was in a seven-year slump, stores were dingy, and advertising was rudimentary at best. Today, Walmart has revamped its marketing, redesigned its logo, and brightened its stores. Its stock and foot traffic have recovered and Walmart is now thriving during a deep recession.

Jeffrey reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. What does it take to succeed in the digital age? How can companies use marketing – particularly social media – to build closer relationships with customers, to build their brand and create innovative products, and to deliver tangible return from their marketing investment?

Today, a company's valuation is based on its ability to innovate, which depends on its digital expertise. While most companies understand the need to be digitally focused, few have the teams, tools or partners to help them adequately adapt in this constantly evolving space. With Razorfish’s Digital Trends Outlook Report, Joe will discuss how Razorfish and its clients are addressing innovation and challenging each other to constantly evolve. Joe will show examples of how companies can reset their approach to marketing to harness the power of digital for their business.

Max Lenderman takes us to the heart of today’s influential hypermarkets – a brave new world that companies need desperately to understand and master, in order to stay competitive in the emerging world order of global business. He explores culture and hyper-consumerism in Brazil, Russia, India and China – the world’s key hypermarkets – to explain the emerging dynamic marketing and branding tactics. He will focus on stimulating thought: that it’s entirely possible that everything interesting in marketing and advertising is happening in the Third World.